MARKETING & TECHNOLOGY PANEL Moderator: Dan Spiegel, Executive - - PowerPoint PPT Presentation

MARKETING & TECHNOLOGY PANEL

Moderator: Dan Spiegel, Executive Vice President | U.S. Operations

Agenda

State of CRE & Technology Technology Tools You Can Use

• Sales Enablement with Google Earth
• Project Management – Managing the Spaghetti Bowl in the Cloud
• 5 Tools Under $1K
• 10 Trends in 10 Minutes

Discussion

Colliers International 2015

State of CRE & Technology

Collision of Forces

Confidential – Colliers International 2014

Characteristics of Tech and Consumer Mindset Commercial Real Estate Competitive Transaction Marketplace Intermediaries in the Process Democratization of Data Proprietary Information Transparent Communication Controlled Communication Customization & Flexible Long Term Asset Sharing Economy Exclusivity Mobile Fixed

Colliers International 2015

Business Disruption

Collision of Forces

Confidential – Colliers International 2014

If a customer does not like the service experience or the price, then the business is ripe for disruption.

Better to be the DISRUPTOR than the DISRUPTED

Colliers International 2015

Current CRE Tech & Data Relationships

Products and Organizations

Confidential – Colliers International 2014

Data, Subscriptions & Property Marketing Real Capital Markets LandVision Xceligent CoStar ProCalc Argus (15 & Enterprise) Yardi Matrix (former Pierce Eislen) Trepp Lexis Nexis Adobe (Echosign) Microsoft O360 RCM RCA CRE Tech Industry Events CRE Tech/Intersect CRE Disrupt ULI Tech Tools & Platform VTS Hightower Termscout Piinpoint

Technology Resources – A lot of noise

Confidential – Colliers International 2014

Sales Enablement with Google Earth Pro

Drew Smith, CMO | Tampa Bay, Central Florida, Southwest Florida

Simple Google Earth Use Cases That Make An Impact

• Presenting future development (Vinik – Downtown Tampa)
• Providing a visual, interactive presentation for site selection (Lowe’s)
• A mobile rolodex and CRM (Publix, grocery-anchored retail centers)
• Interactive listings package (ICSC RECON)

Future Development

› Billion dollar planned development in downtown Tampa by Tampa Bay

Lightning owner Jeff Vinik

› Overlaid the publicly available site plan graphic on top of the existing

properties in Google Earth to provide a nice visualization of what will be where and allows you to zoom & pan

› Packaged up in .KMZ (Google Earth native file format) and sent to office

brokers who in turn shared with prospects and created a touch point for

• ur brokers

Visualization of Planned Development

Visualization of Planned Development

Site Selection

› Assisting Lowe’s home stores with site selections for future store location

in our markets

› Pulled data from CoStar & Xceligent on the locations of existing Home

Depot and Lowe’s stores into Excel (.CSV)

› Also created a simple CSV file with target market plot points › Imported CSV files into Google Earth › Provides a great visualization that is interactive and was used during pitch

and subsequent meetings

› Can also easily email to clients

Site Selection Analysis

Site Selection Analysis

Target Markets

Site Selection Analysis

Lowes Home Depot Target Markets

Site Selection Analysis

Lowes Home Depot Target Markets

Site Selection Analysis

Map of Retail Businesses in a Zip Code

› Map/layers built for each zip code based off of data exported from

Xceligent and imported into Google Earth

› Can hide/show layers as needed › Data imported contains all the relevant info he needs when out on the

road touring properties or simply prospecting

Retail Businesses in a Zip Code

Portable Listing Portfolio

› Detailed spreadsheet of all a broker’s listing data was pulled into Google

Earth

› Listings split out by For Sale, Lease and Sub-Lease › Call out bubbles link directly to the property listing site on Colliers.com

where the broker can share the page with the person they’re talking to

› Broker used it at ICSC and not only showed listings, but could zoom in to

street views to show egress and the actual buildings, not just static images on a website

Mobile Listings

Color‐coded plot points for Lease, Sub Lease and For Sale Properties

Mobile Listings

Mobile Listings

Zoom in to Street View to show egress Link to website and other important info in pop out

Managing the Spaghetti Bowl in the Cloud

Christianne Mejia, Senior Project Manager, Business Development Center | USA

› Chaos, organized › Highlights

› To-do list templates with

assignments and due dates.

› Chat feature to minimize

emails.

› Intuitive interface; easy to

use for everyone.

› Starts at $20/month

› Teamwork without email › Highlights

› Social approach; heart

comments or tasks.

› Dashboard reporting for

managers.

› Keyboard shortcuts for

efficiency.

› Free up to 15 people

›

Coordinate anything

›

Highlights

› Marketing operations. › Pipeline tracking

Track signage

› Purchase orders › Project feedback › Office supplies

inventory

› Web forms; surveys

responses directly to a sheet.

› Robust reporting; see only

what you need/want.

› Budgeting with formulas.

› Starts at $14/month

› Unified global communication › Highlights

› HD video conferencing. › Time tracking integration. › Bank grade security.

› Starts at $5/month

WHAT SHOULD YOU LOOK FOR IN A PM TOOL?

› Scalability – How is your team growing? What is

the range of your projects?

› Usability – Universal Design incorporated? Is

the interface user-friendly and easy to adopt?

› Flexibility – Can it integrate with other tools you

are already using?

› Versatility – Could you use it for both

development and property marketing? OTHER TOOLS

› Slack › Trello › Quip › JIRA › Wrike › Workgroups DaVinci › WorkZone › Clarizen › LiquidPlanner

SUCCESSFUL IMPLEMENTATION

› Support current process and focus on workflow.

Don’t add more tasks!

› Commitment from key team members. Who executes? You may not

need brokers or MDs to access.

› Start now and iterate. It won’t be perfect, but you have to start

• somewhere. BDC started Smartsheet with one sheet and now run our

entire operation from it.

› Continue to learn and explore!

BENEFITS

› Proactivity in workflow creates opportunities for Strategy versus Tactics. › Cloud-based tools enable mobility and flexibility in your job. › With a growing remote workforce, increased collaboration and

communication is key.

› Track metrics and successes quickly; provide reports to management and

• ther team members.

Cloud-based project management tools will save you time!

5 Tools Under $1K

Crissy Nolen, Director of Marketing | Houston & Austin

› Interface to create and track

interactive desktop and mobile web experiences

› USES

› Presentations -interactive video,

slides, white papers, infographics

› Library › Exhibit/Tradeshow

› Starts at $150/month

DilogR ›

Property Specific: Master Plan, Site Plan, Brochure

›

Screen capture video created with Snagit

Video link: https://www.dropbox.com/s/mlebpk02l1v9f5q/2015-06-08_21-53-40.mp4?dl=0

DilogR

› Reports

› Visitors › Image Interactions › Heat Map

› Interface to host and track document and link viewing › Uses:

› Due Diligence Library › Samples Library › Client Pages › Communications Update

› Starts at $35/month

Postwire

› Example – Due Diligence

› House digital files › Know who is viewing what

files (could be key in determining who may be the more serious buyer in a call for offers scenario)

Postwire

› Example – Client Page

› House digital files for

anything – property or tenant rep deal

› Easily copy a previously

made Postwire and send customized pages with client’s logo and/or name

› Allows client to comment

directly on the page for interactive conversation

Postwire

› Example –

RFP/Proposal › House digital versions of

requested samples

› Use bit.ly or goo.gl to

shorten the link -

http://bit.ly/deliveringdemand

Postwire

› Example –

Communications Update › House digital files › Turn on “Share” to make

your quarterly reports or communications easy to forward

Postwire

› Track –

› Receive notifications

when someone views your page

› See when they visit

the page and what they look at

›

Remember everything.

›

USES

› Track and search news

mentions

› House team resources › Use map feature to keep

track of property data

› Team project

management

›

Premium: $49.99/year

Evernote

› Clip from emails, webpages, and scans

Evernote

› Don't

Work Harder. Work Smarter.

› Online collaboration. › USES

› Prospect/Marketing

Tracking

› Owner Reporting › Brainstorm online › Sign-Up Lists

› Free up to 15GB

The Future of Property Marketing…

(…is already here)

Lex Perry, Director, Marketing & Communications | Canada

#10 Online Property Listing Pain

Colliers International

#9 Create once, publish everywhere

Website

Upload a property in MTB

49

Email Marketing Online Advertising Office Flatscreens

?

#8 Digital Display Networks – For Ultra-Targeting

#7 Personalization

#6 Repositioning Neighborhoods Through Social Media

#5 Attack of the Drones

#4 Virtual Reality

#3 Google Cardboard Challenge

#2 “Try before you buy”

#1 Gaming

Questions

Thank you