DIGITAL MARKETING Complying with Medicines Australia Ryan - - PowerPoint PPT Presentation

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Mar 06, 2024 136 likes •462 views

DIGITAL MARKETING Complying with Medicines Australia Ryan Willoughby Australian Doctor Group What can we learn from Coca Cola? How do we then apply this? Some great examples Key take homes 70% NOW 20% NEW 10% NEXT So, now what are your key

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DIGITAL MARKETING Complying with Medicines Australia

Ryan Willoughby Australian Doctor Group

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What can we learn from Coca Cola? How do we then apply this? Key take homes Some great examples

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70% 20% 10% NOW NEW NEXT

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So, now what are your key objectives when it comes to marketing?

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Brand Awareness HCP Education Patient Education

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Product-specific digital content General public cannot have access to content

“GATED”

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80%

bounce rate

“Register?... No thanks”

for gated brand sites

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‘Gated’ doctor communities

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‘Gated’ doctor communities

ADVERTISING
CONTENT MARKETING
DEEP LINKING

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Gated Product Site

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Brand Awareness HCP Education Patient Education

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HCP Education

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HCP Education

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HCP Education

SPONSORED CONTENT

Section 9.11

‘Grants & Financial Support’

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But what does this even look like?

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Click for video

SLIDE 18 THE 3-PART DOCUMENTARY THE ARTICLES THE RESOURCES FACEBOOK CANVAS

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Brand Awareness HCP Education Patient Education

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How important are patients now when it comes to making a treatment choice?

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Or do they even know about a disease they carry at all?

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Click for video

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“You’re not getting a room, you’re getting a sense of belonging”

Airbnb co-founder, Brian Chesky

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Click for video

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Key Take Homes

Everything you’ve seen here? It’s code compliant
Engage them where they already are
Educate, before you promote
Think about the 10%

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