MARKETING / BRANDING De fine Your Cor e T e am a . We b site - PowerPoint PPT Presentation

MARKETING / BRANDING • De fine Your Cor e T e am a . We b site Adve rtising • Build Colle c tive Par tne r ships a . Pre ss Re le a se s b . Po litic a l Suppo rt c . Ho st jo int e ve nts d . T a p into o the r e ve nts b e ing ho ste d b y no ta b le o rg a niza tio ns

Ongoing Evaluation & Monitoring • Be nc hmar king a . SOPARC b . Pa rksc o re • L e ve l of Se r vic e a . Pa rkE va lua to r * Pa rkOptimize r b . Pa rk Pre ssure

Be nc hma rking Be nc hma rking

L e ve l o f Se rvic e e ve l o f Se rvic e L

Hig hlig ht the po sitive impa c t tha t pa rks a nd tra ils ha ve o n pub lic he a lth E mpha size the impo rta nc e o f lo c a l pa rks a nd tra ils to c o mmunity de c isio n ma ke rs a nd funde rs He lp c o mmunitie s se t g o a ls a nd e va lua te re sults Ma ke a c a se fo r spe c ific c ha ng e s in infra struc ture a nd funding He lp lo c a l a g e nc ie s ma ke stra te g ic de c isio ns a b o ut pa rks a nd tra ils tha t c a n inc re a se the ir pub lic he a lth b e ne fits I de ntify tre nds a nd c o mpa re a ppro a c he s to pa rk a nd tra il de sig n a nd ma na g e me nt I de ntify po te ntia l lo c a tio ns fo r ne w o r impro ve d a c c e ss to pa rks a nd tra ils Cre a te impro ve d tra nspo rta tio n ro ute s a nd re c re a tio n o ppo rtunitie s fo r ta rg e te d ne ig hb o rho o ds Use pa st pro je c ts a s e xa mple s (vic to rie s / suc c e sse s) a nd a s a stra te g ic wa y to info rm de c isio n ma king a nd g uide inve stme nt

Ste wa rdship Prog ra mming

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