Marinas as Adventure Centers Prepared for the Pacific Coast Congress - - PowerPoint PPT Presentation

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Marinas as Adventure Centers Prepared for the Pacific Coast Congress - - PowerPoint PPT Presentation

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Marinas as Adventure Centers Prepared for the Pacific Coast Congress of Harbormasters and Port Administrators September 18, 2015 DEP DEPAR ARTMENT OF COMMERCE, COMMUNITY TMENT OF COMMERCE, COMMUNITY, AND ECONOMIC DEVELOPMENT , AND ECONOMIC

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Marinas as Adventure Centers

Prepared for the Pacific Coast Congress of Harbormasters and Port Administrators September 18, 2015

DEP DEPAR ARTMENT OF COMMERCE, COMMUNITY TMENT OF COMMERCE, COMMUNITY, AND ECONOMIC DEVELOPMENT , AND ECONOMIC DEVELOPMENT DIVISION OF ECONOMIC DEVELOPMENT DIVISION OF ECONOMIC DEVELOPMENT

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2

MARINAS

ARINAS AS AS A

ADVENTURE

DVENTURE C

CENTERS

ENTERS--S

  • -SPEAKERS

PEAKERS

MARINAS AS ADVENTURE CENTERS

Moderator: Giuseppe Alvarado, Port of Seattle Caryl McConkie: Alaska Division of Economic Development, Juneau Steve White: Gastineau Guiding, Juneau Dan Blanchard: Un-Cruise Adventures, Juneau

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3

ALASKA

LASKA D

DIVISION

IVISION OF OF E

ECONOMIC

CONOMIC D

DEVELOPMENT

EVELOPMENT

MARINAS AS ADVENTURE CENTERS

Core Functions

  • Business assistance
  • Financing
  • Promotion

Support Small Businesses

  • Technical assistance
  • Promote manufacturing sector

(Made in Alaska, Product Preference Programs)

  • Loan Programs

https://www.commerce.alaska.gov/web/ded/Home.aspx

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4

ALASKA

LASKA D

DIVISION

IVISION OF OF E

ECONOMIC

CONOMIC D

DEVELOPMENT

EVELOPMENT—F

—FINANCING

INANCING

MARINAS AS ADVENTURE CENTERS

Programs created to

  • Generate jobs for

Alaskans

  • Encourage

entrepreneurship

  • Reduce costs
  • Improve quality

11 revolving loan programs:

  • 4 fishing-related
  • 1 bulk fuel
  • 1 alternative energy
  • 3 small business
  • 1 capstone avionics
  • 1 mariculture

https://www.commerce.alaska.gov/web/ded/Home.aspx

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5

ALASKA

LASKA D

DIVISION

IVISION OF OF E

ECONOMIC

CONOMIC D

DEVELOPMENT

EVELOPMENT—P

—PROMOTION

ROMOTION

MARINAS AS ADVENTURE CENTERS

  • North to Opportunity Campaign

showcases Alaska’s abundant economic opportunity found in natural resources, human capital, and emerging industries.

  • Tourism marketing program

promotes Alaska as a visitor destination; has a fundamental role in attracting nearly two million visitors each year.

https://www.commerce.alaska.gov/web/ded/Home.aspx

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6

MARINAS

ARINAS OF OF T

TOMORROW

OMORROW – G

– GATEW

TEWAYS YS TO TO O

ON-WATER

TER F

FUN

UN

MARINAS AS ADVENTURE CENTERS

The demographics of those on the water is changing, and our marinas need to change … the marinas of tomorrow will not focus on annual slip rentals but instead will be key gateways to on-water fun.

–Derrick Crandall, American Recreation Coalition

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7

TREND

REND S

SOURCES

OURCES

MARINAS AS ADVENTURE CENTERS

  • American Recreation Coalition

– Outdoor Recreation Outlook 2015

  • National Marine Manufacturers

Association – 2014 Recreational Boating Statistical Abstract (preview)

  • Association of Marina Industries

– Marina Trends Survey 2014

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8

AMERICANS

MERICANS ARE ARE T

TAKING

AKING TO TO THE THE W

WATER

TER

MARINAS AS ADVENTURE CENTERS

  • 35.7% of the U.S. adult

population—87.3 million Americans— participated in recreational boating at least once during 2014.

Source: National Marine Manufacturers Association Photo Credit: Un-Cruise Adventures

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52 37 27 34 30 28 21 60 60 39 30 33 29 27 26 55 43 35 33 30 29 22 10 20 30 40 50 60 Fishing Swimming Entertaining Family/ Friends Cruising Sightseeing Sunbathing Nature Observation

2007 2010 2014

9

BOA

OATER TER P

PAR

ARTICIP TICIPATION TION IN IN O

OTHER

THER O

OUTDOOR

UTDOOR S

SPOR

PORTS TS (2007, 2010, 2014)

(2007, 2010, 2014)

MARINAS AS ADVENTURE CENTERS

Source: National Marine Manufacturers Association

Activities with Participation Activities with Participation ≥ 20% 20%

(per (percent) cent)

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10

BOA

OATER TER P

PAR

ARTICIP TICIPATION TION IN IN O

OTHER

THER O

OUTDOOR

UTDOOR S

SPOR

PORTS TS (2007, 2010, 2014)

(2007, 2010, 2014)

MARINAS AS ADVENTURE CENTERS

Source: National Marine Manufacturers Association

14 12 8 17 7 9 10 18 12 11 15 8 8 12 16 15 14 13 12 10 10 2 4 6 8 10 12 14 16 18 20 Canoeing Boating-realted Special Events Kayaking Water-skiing Snorkeling Wakeboarding Quiet water paddling

2007 2010 2014

Activities with Participation 10% - 20% Activities with Participation 10% - 20%

(per (percent) cent)

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11

TRENDS

RENDS IN IN M

MARINA

ARINA S

SER

ERVICES VICES AND AND A

ACTIVITIES

CTIVITIES

Marina Pr Marina Profit Centers, 2013 and 2014

  • fit Centers, 2013 and 2014

2013 2014 On-Site/3 On-Site/3rd

rd Party

Party Lease Lease On-Site/3 On-Site/3rd

rd Party

Party Lease Lease On-Site On-Site 3rd

rd Party

Party Lease Lease Restaurants Restaurants 50% 50% 58% = 58% = 33% 33% 25% 25% Event Services/V Event Services/Venue enue n/a n/a 45 = 45 = 37 37 8 8

Boat Rentals

18 18 41 = 41 = 31 31 10 10 Tour/Charter/W

  • ur/Charter/Water T

ater Taxi axi 34 34 34 = 34 = 15 15 19 19 Water T ater Toy Rentals

  • y Rentals

23 23 25 = 25 = 19 19 6 6 Campgr Campground/R

  • und/RV Park

V Park 18 18 19 = 19 = 16 16 3 3

MARINAS AS ADVENTURE CENTERS Source: 2014 Marina Trends Survey Report. Warren, RI: Association of Marina Industries.

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12

REVENUE

EVENUE T

TRENDS

RENDS

PHOTO: PHOTO:

MARINAS AS ADVENTURE CENTERS

Pr Profits fr

  • fits from Marina Activities
  • m Marina Activities

2013 – 2014 Change 2013 – 2014 Change

Incr Increased eased Decr Decreased eased Stay the Same Stay the Same Restaurants Restaurants 61% 61% 11% 11% 28% 28% Event Services/V Event Services/Venue enue 52 52 8 8 40 40

Boat Rentals

61 61 12 12 26 26 Tour/Charter/W

  • ur/Charter/Water T

ater Taxi axi 46 46 9 9 46 46 Water T ater Toy Rentals

  • y Rentals

70 70 12 12 18 18 Campgr Campground/R

  • und/RV Park

V Park 65 65

  • 35

35

Source: 2014 Marina Trends Survey Report. Warren, RI: Association of Marina Industries, 2014.

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13

MARINAS

ARINAS AS AS D

DESTINA

ESTINATIONS TIONS

MARINAS AS ADVENTURE CENTERS

  • Marinas trending towards becoming destination and resort locations,

instead of just places to keep a boat—appealing to a wider audience. Port of Newport

  • Two full hook-up RV

Parks

  • Within walking distance:
  • Oregon Coast Aquarium
  • Hatfield Marine Science

Center

  • Newport Marina Store &

Charters

  • Rogue Brewery & Rogue

Distillery

http://www.portofnewport.com/ Source: American Recreation Coalition, Outdoor Recreation Outlook 2015

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14

MARINA

ARINA I

INDUSTR

NDUSTRY B

BEGINS

EGINS TO TO V

VIEW

IEW I

ITSELF

TSELF AS AS P

PLA

LAYER YER IN IN T

TOURISM

OURISM

MARINAS AS ADVENTURE CENTERS

Port of Seattle Marinas Port of Seattle Marinas Eat, Shop & Play Near the Marina Eat, Shop & Play Near the Marina

http://www.portseattle.org/Marinas/Bell-Harbor-Marina/Pages/Eat-Shop-Play.aspx

  • Events, providing amenities such as

pools, clubhouses, rental operations, restaurants, paddle boat racks and more.

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15

MARINAS

ARINAS AND AND T

TOURISM

OURISM

MARINAS AS ADVENTURE CENTERS http://www.cruisekodiak.com/

Port of Kodiak

Plan a two-week stay if you can, so that you can cruise Whale Passage, enjoy the incredible fishing, hike in the forests, kayak among our archipelago of islands, visit our museums and learn about our history. There is lots to do in Kodiak. Come see for yourself.

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GASTINEAU GUIDING — CAPTAIN STEVE WHITE

MARINAS AS ADVENTURE CENTERS http://www.stepintoalaska.com/

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GASTINEAU GUIDING

MARINAS AS ADVENTURE CENTERS Photo Credit: Gastineau Guiding

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GASTINEAU GUIDING

MARINAS AS ADVENTURE CENTERS Photo Credit: Gastineau Guiding

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19

GASTINEAU GUIDING

MARINAS AS ADVENTURE CENTERS Photo Credit: Gastineau Guiding

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20

GASTINEAU

ASTINEAU G

GUIDING

UIDING

MARINAS AS ADVENTURE CENTERS Photo Credit: Gastineau Guiding

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GASTINEAU GUIDING

MARINAS AS ADVENTURE CENTERS Photo Credit: Gastineau Guiding

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UN-CRUISE ADVENTURES — CAPTAIN DAN BLANCHARD

MARINAS AS ADVENTURE CENTERS http://www.un-cruise.com/

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UN-CRUISE ADVENTURES — OUR CLIENTS

MARINAS AS ADVENTURE CENTERS http://www.un-cruise.com/ Photo Credits: Un-Cruise Adventures

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MARINAS AS ADVENTURE CENTERS http://www.portfridayharbor.org/marina/businesses/

PORT OF FRIDAY HARBOR

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R2AK— SPECIAL EVENTS

MARINAS AS ADVENTURE CENTERS

PHOTO: UN-CRUISE ADVENTURES PHOTO: UN-CRUISE ADVENTURES

http://r2ak.com/

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UN-CRUISE ADVENTURES — SPECIAL EVENTS

MARINAS AS ADVENTURE CENTERS http://www.un-cruise.com/

PHOTO: UN-CRUISE ADVENTURES PHOTO: UN-CRUISE ADVENTURES

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COMMENTS? QUESTIONS?

MARINAS AS ADVENTURE CENTERS

Caryl McConkie 907.465.5478 caryl.mcconkie@alaska.gov

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MARINAS AS ADVENTURE CENTERS

Source: National Marine Manufacturers Association

Source: National Marine Manufacturers Association

Economic Significance of Recr Economic Significance of Recreational Boating — 2014 eational Boating — 2014

U.S. U.S. Califor California nia Washington ashington Or Oregon egon Alaska Alaska

Annual Economic Impact $121.5 B $8.9 B $3.2 B $1.7 B $651M

Recreational Boats 12 M 820,490 229,403 166,664 49,939 Sailboat 2% 5% 4% 3% 2% Powerboat 82% 78% 93% 89% 93%

  • Pers. Watercraft

10% 13% 3% 7% 4% Other 6% 4$ 0% 1% 1% Jobs 650,014 48,465 17,256 8,852 3,481 Businesses 35,014 3,062 1,427 486 369