Managing Director Daniel Ropers Bernstein E-commerce Conference - - - PowerPoint PPT Presentation
Managing Director Daniel Ropers Bernstein E-commerce Conference - June 12, 2015 Daniel Ropers Managing Director bol.com Wrote bol.com business plan in 1998 Managing Director since 2000 We are at the most exciting place in
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“We are at the most exciting place in these exciting
impact on consumers and the value chain. It’s a privilege to be part of this revolution”
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1998-1999: Bol.com as part of Bertelsmann’s ambition to create the preeminent global online media store March 1999: Bol.com NL launched its store 2001-2003:
German investors in ’03 1998: Started in a port-a-cabin in the back yard of Bertelsmann Book club ECI 2004: Growth continued and bol.com became profitable Since 2013: Fastest growth in company history 2012: In May 2012, Dutch retail giant Ahold acquired bol.com to bolster its ambition in e-commerce and non-food
5 10 15 20 25 30
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1999 2004 2009 2015 Categories
Books Music Film English books Games & Software Consumer Electronics Computer 2nd hand books Digital books 2nd hand media Small & Major Domestic Appliances Baby Jewelry & watches Mobile phones Toys Cooking & Dining Health & Beauty
Sports apparel Baby & Toddler apparel Pets Gardening DIY Living Sports & Leisure Bags & Access.
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680M revenues 5 million active customers 800,000 visits per day 9 million products on offer 70,000 products
Conversion rate >5% (industry average 1-2%)
Customers* Products* Revenues* Wehkamp1 1.5 M 180 K 450 M Zalando2 1 M 150 K 350 M Coolblue3 0.8 M 100 K 350 M Amazon 0.5 M 20 M 50 M
* Estimates
1 Wehkamp: Apparel, Living, General Merchandise 2 Zalando: Apparel, Shoes, Sports / Outdoor 3 Coolblue: Electronics & Domestic Appliances, General Merchandise
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Largest assortment Uniquely personalized shopping experience Fast and free of charge delivery through numerous channels Trusted payment relation using open invoice payment to complement standard online payment methods 9.000.000 available items
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Nine million prices reviewed several times a day Fulfilment combines high quality with low costs Highly efficient stock management Acclaimed customer service
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Top marks customer for satisfaction
Indispensable Dutch brands1 Brand awareness
shopping online in NL and BE
>75% >95%
20.Facebook
1 Eurib (European Institute for Brand Management) 2014 2 Retailmerken onderzoek 2015 3 IPSOS Brand Monitor 2013
Strongest retail brands2
Top 100 most trusted Dutch brands3
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Sales growth
Scale, knowledge, brand
Awareness preference satisfaction Lower prices Better service New services Economies
100+ nicheplayers “Also – ran’s” Market leader
Internationally, the market leans towards a natural monopoly, … …the fat cats win
A B C
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Presence Knowledge of assortment on offer Knowledge of customer Pricing Fulfilment / Delivery Payment Service Ability to supply assortment
Retail today Retail tomorrow: A network of partners
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Individual players in the network
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…real-time suggestions on
customer’s visit Viewing this product, leads to …
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CUSTOME R: Best place to buy
Unbeatable shopping experience
Customer: Best place to buy
Full- service third party ecosystem Unrivalled customer
Partner: Best place to sell
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Investing in order to merchandise in an even more personalized, relevance- and knowledge-rich, and spot-on way … but also to reap the benefits from offering the most efficient marketing and sales platform our partners have ever had
Communication at point of interest Depth Personalizing Specially selected for you:
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“ Fantastic lamps with great functionality! I recommend this product ... “
Growth and margin potential exponentially grown: NL addressable market x 6
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Evolution of bol.com’s addressable market
Expanding along two axes
From bookstore to media (1999-2009) 2. Broadening our business model Fast category expansion (since 2010) Expansion into Belgium (2011) Classical retail model (since 1999) Marketplace model (since 2011) Marketing & Media platform (since 2014)
Product markets and geographies Retail margin Market place margin Marketing & media value
2010 2014 2017
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9% Total non-food online market in NL 22% Average top-line growth (%, last 5 years)
¹ Estimated consumer sales for bol.com, ah.nl and Peapod includes third party sales (i.e. Plaza sales)
ambition 2017 of €2.5 bln
growth of €60 mln in 2015-2017 for Ahold Online, primarily at bol.com
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This presentation includes forward-looking statements, which do not refer to historical facts but refer to expectations based on management's current views and assumptions and involve known and unknown risks and uncertainties that could cause actual results, performance or events to differ materially from those included in such statements. These forward-looking statements include, but are not limited to, statements as to growth, new businesses, proposition awareness, improvement of stores and development, rollout of marketing and media services and further leverage cooperation with Ahold. These forward-looking statements are subject to risks, uncertainties and other factors that could cause actual results to differ materially from future results expressed or implied by the forward-looking statements. Many of these risks and uncertainties relate to factors that are beyond Ahold’s ability to control or estimate precisely, such as the effect of general economic or political conditions, fluctuations in exchange rates or interest rates, increases or changes in competition, Ahold’s ability to implement and complete successfully its plans and strategies, the benefits from and resources generated by Ahold’s plans and strategies being less than or different from those anticipated, changes in Ahold’s liquidity needs, the actions of competitors and third parties and other factors discussed in Ahold’s disclosures. The audience is cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this presentation. Koninklijke Ahold N.V. does not assume any obligation to update any public information or forward-looking statements in this presentation to reflect subsequent events or circumstances, except as may be required by law. Outside the Netherlands, Koninklijke Ahold N.V., being its registered name, presents itself under the name of “Royal Ahold” or simply “Ahold”.
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