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MADISONS ECONOMIC STRATEGY Shaping Whats Next Part I: Data 9/10/2014 1 MADISONS ECON ECONOMIC OMIC STRA RATEG TEGY Project Plan: P ART 1: Where We Are Today DATA P ART 2: Where We Are Going VISION P ART 3: How to Get

  1. MADISON’S ECONOMIC STRATEGY Shaping What’s Next Part I: Data 9/10/2014 1

  2. MADISON’S ECON ECONOMIC OMIC STRA RATEG TEGY Project Plan: P ART 1: Where We Are Today… DATA P ART 2: Where We Are Going… VISION P ART 3: How to Get There…….. STRATEGIES P ART 4: Getting it Done……….. WORK PLAN Part I: Data 9/10/2014 2

  3. MADISON’S ECON ECONOMIC OMIC STRA RATEG TEGY Today’s Discussion: P ART 1: Where We Are Today… DATA P ART 2: Where We Are Going… VISION P ART 3: How to Get There…….. STRATEGIES P ART 4: Getting it Done……….. WORK PLAN Part I: Data 9/10/2014 3

  4. MADISON’S ECON ONOMIC OMIC STRATE TEGY Agenda for Today: 8:30-9:00 – W ELCOME 9:00-9:45 – D ATA P RESENTATION 9:45 -10:00 – V ISION I NTRO --BREAK-- 10:15-11:30 – M IND M AP S ESSIONS 11:30-12:00 – W RAP - UP , N EXT S TEPS Part I: Data 9/10/2014 4

  5. Part I: Data 9/10/2014 5

  6. MADISON’S ECONOMIC STRATEGY Shaping What’s Next Mayor Paul R. Soglin Part I: Data 9/10/2014 6

  7. 2008 Plan Implementation  TIF Policy  BRE Program  Capitol East District  Division Staffing  Zoning Modernization  Website  Research/Industrial Parks  Development Review Process Improvement Part I: Data 9/10/2014 7

  8. COMMUNITY / REGIONAL – Partner with region and private sector CITY – Integrated into services, polices, and partnerships PCED – Coordinated with other initiatives EDD – Day-to-Day Work Plan Part I: Data 9/10/2014 8

  9. MADISON’S ECONOMIC STRATEGY P ART 1: S UMMARY OF D ATA I NSIGHTS Part I: Data 9/10/2014 9

  10. D ATA C AVEATS • Multiple sources, scales, and time periods • Connect and triangulate, don’t fixate • This is sifted & simplified • This is one of several City analyses going on Part I: Data 9/10/2014 10

  11. Topics Business & Schools Industry Demo- Tax Base & graphics & Real Estate Diversity Part I: Data 9/10/2014 11

  12. Business & Schools Industry Demo- Tax Base & graphics & Real Estate Diversity Part I: Data 9/10/2014 12

  13. Steadily Growing Economy Madison MSA GDP ($m & %state) In $,000,000s $45,000 18% $40,000 17% $35,000 16% $30,000 15% $25,000 14% $20,000 13% $15,000 Madison MSA 12% $10,000 Madison MSA % of 11% $5,000 State GDP $0 10% 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 SOURCES: Bureau of Part I: Data Economic Analysis 9/10/2014 13

  14. Metro Areas Drive Wisconsin Economy Population by MSA GDP by MSA Milwaukee Madison Appleton 10% Green Bay 17% Rest of Wisconsin SOURCES: Bureau of Economic Part I: Data Analysis, Census 9/10/2014 14

  15. Dane County Outperforms in Business & Job Creation 2000-2012 Change in Number of Businesses by Business Size (Employment) 12.0% 10.2% 10.0% 7.7% 8.0% 6.0% 4.8% 4.4% 4.0% 3.0% 2.1% Dane County 2.0% 0.6% 0.2% 0.0% Wisconsin 0.0% -2.0% -1.8% -4.0% Self 2-9 10-99 100-499 500+ employed workers workers workers workers Part I: Data SOURCES: 9/10/2014 15 Youreconomy.com

  16. Industry Clusters where we have Competitive Advantages MSA 2012 – Clusters with LQs >1 2 1.8 1.67 1.8 1.57 1.6 1.35 1.26 1.4 1.16 1.11 1.09 1.2 1 0.8 0.6 0.4 0.2 0 SOURCES: EDA – Part I: Data STATSAmerica 9/10/2014 16

  17. Growing Industry Clusters Innovation Cluster Growth 2001-2012 Job Creation/Loss by Cluster for MSA 10,000 8,677 7,287 8,000 6,000 4,470 4,000 2,772 2,000 0 (100) -2,000 (696) (869) (1,509) -4,000 SOURCES: EDA – Part I: Data STATSAmerica 9/10/2014 17

  18. of all new jobs created in Dane County between 2001 & 2012 were primarily due to one company Part I: Data 9/10/2014 18

  19. Patents Issued in Dane County (# and % State) Dane County Patents % of Wisconsin Patents Issued in Dane County 21% 450 22% 400 20% 350 373 300 18% 250 16% 200 150 14% 100 12% 50 0 10% 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Part I: Data SOURCES: U.S. Patent 9/10/2014 19 and Trademark Office

  20. UW is #3 in Federal Research Top 20 Institutions for Federal Research Spending (2012) $2,500,000 $2,000,000 $1,500,000 $1,169,779 $1,000,000 $500,000 $0 SOURCES: National Science Part I: Data Foundation 9/10/2014 20

  21. in annual federal research dollars injected into our economy Part I: Data 9/10/2014 21

  22. in annual federal research dollars injected into our economy Can we do more ? to leverage this massive investment into economic growth Part I: Data 9/10/2014 22

  23. We Are an Increasingly Globally-Engaged Economy Exports from the Madison MSA MSA export value Percent of State $2,500,000,000 9.50% $2,168,695,827 9.00% $2,000,000,000 8.50% $1,500,000,000 8.00% $1,158,989,855 7.50% $1,000,000,000 7.00% $500,000,000 6.50% $0 6.00% 2005 2006 2007 2008 2009 2010 2011 2012 Part I: Data SOURCES: U.S. International 9/10/2014 23 Trade Administration (ITA)

  24. The Madison MSA exported $2.2 Billion of goods & services in 2012 SOURCES: U.S. International Part I: Data Trade Administration (ITA) 9/10/2014 24

  25. Dane County as % of Wisconsin SOURCES: Census, BLS, Part I: Data 9/10/2014 25 BEA, USPO, ITA, Census

  26. Private Sector Driven Economy Madison MSA Wisconsin 1% 3% 8% 10% 14% Local 1% State Federal Private Sector 76% 85% Part I: Data SOURCES: Bureau of Labor 9/10/2014 26 Statistics

  27. Job Projections by Occupation (2010-2020 DWD) Top 10 Growth Occupations for Dane County Annual Growth Rate Employment Growth 3 8000 7000 2.5 6000 2 5000 1.5 4000 3000 1 2000 0.5 1000 0 0 Part I: Data SOURCES: WI Department of 9/10/2014 27 Workforce Development

  28. Technology Related Health Related 3 8000 7000 2.5 6000 2 5000 1.5 4000 3000 1 2000 0.5 1000 0 0 Part I: Data SOURCES: WI Department of 9/10/2014 28 Workforce Development

  29. Old Jobs New New Jobs Jobs Low Medium High Educational requirements, wages, benefits Part I: Data 9/10/2014 29

  30. Part I: Data 9/10/2014 30

  31. Business & Schools Industry Demo- Tax Base & graphics & Real Estate Diversity Part I: Data 9/10/2014 31

  32. Business & Schools Industry Demo- Tax Base & graphics & Real Estate Diversity Part I: Data 9/10/2014 32

  33. Madison Population (1970-2040) 300,000 281,150 280,000 260,000 233,209 240,000 220,000 190,766 200,000 171,809 180,000 160,000 140,000 120,000 100,000 1970 1975 1980 1985 1990 1995 2000 2005 2010 2015 2020 2025 2030 2035 2040 SOURCES: Census, Part I: Data Wisconsin DOA projections 9/10/2014 33

  34. Madison and Non-Madison - % of Dane County Population 65% 1970, 59% 60% 55% 2000, 49% 50% 2015, 47% 2040, 46% Madison 45% Rest of County 40% 35% 30% Part I: Data SOURCES: Census, Wisconsin 9/10/2014 34 DOA projections

  35. Madison Growth/Decline of Population by Age (2000-2010 Census) 70+ 60 to 70 50 to 60 40 to 50 Madison WI 30 to 40 U.S. 20 to 30 10 to 20 0 to 10 -20% 0% 20% 40% 60% 80% Part I: Data SOURCES: Census 2000 and 9/10/2014 35 2010 DC

  36. Madison Growth/Decline of Population by Age (2000-2010 Census) 70+ 68% 60 to 70 36% 50 to 60 40 to 50 Madison WI Boomers 30 to 40 U.S. heading into 20 to 30 retirement 10 to 20 0 to 10 -20% 0% 20% 40% 60% 80% Part I: Data SOURCES: Census 2000 9/10/2014 36 and 2010 DC

  37. Madison Growth/Decline of Population by Age (2000-2010 Census) 70+ 60 to 70 50 to 60 40 to 50 Madison 5% High growth in WI 30 to 40 Students/YPs U.S. 16% 20 to 30 10 to 20 0 to 10 -20% 0% 20% 40% 60% 80% Part I: Data SOURCES: Census 2000 and 9/10/2014 37 2010 DC

  38. SOURCES: Census Part I: Data 9/10/2014 38 2000 and 2010 DC

  39. Madison’s Future is Much More Diverse 2000-2012 Annual Growth Rate 6.0% 5.6% 5.0% 4.0% 3.6% 3.3% 3.0% 2.0% 1.7% 1.0% 0.7% 0.0% White, Non- African Hispanic/Latino Asian Other Race or Hispanic American Multi-Racial Part I: Data 9/10/2014 39

  40. Median Household Income (2012 ACS) 70,000 60,000 50,000 40,000 White African American 30,000 Hispanic/ Latino 20,000 10,000 0 U.S. Dane County Madison SOURCES: 2012 Census Part I: Data ACS 3-yr Est. 9/10/2014 40

  41. Poverty by Age/Race/Ethnicity (2012 ACS) White African American Asian Hispanic/Latino 60.0% 50.0% 40.0% 30.0% 20.0% 10.0% 0.0% little kid (0-11) teen (12-18) young adult (18- middle age (45- senior (65+) 34) 65) Part I: Data SOURCES: Census, 2012 9/10/2014 41 ACS 3-yr EST.

  42. White African American Real Unemployment Rate Real Unemployment Rate U.S. Madison U.S. Madison 20.0% 20% 18.0% 18% 16.0% 16% 14.0% 14% 12.0% 12% 10.0% 10% 8.0% 8% 6.0% 6% 4.0% 4% 2.0% 2% 0.0% 0% 2008 2009 2010 2011 2012 2008 2009 2010 2011 2012 Part I: Data 9/10/2014 42

  43. Total Annual In/Out Migration for Dane County 16,000 14,000 12,000 10,000 8,000 In Out 6,000 4,000 2,000 0 Part I: Data SOURCES: IRS 9/10/2014 43

  44. Part I: Data 9/10/2014 44

  45. Business & Schools Industry Demo- Tax Base & graphics & Real Estate Diversity Part I: Data 9/10/2014 45

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