MADISONS ECONOMIC STRATEGY Shaping Whats Next Part I: Data - - PowerPoint PPT Presentation

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MADISONS ECONOMIC STRATEGY Shaping Whats Next Part I: Data - - PowerPoint PPT Presentation

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MADISONS ECONOMIC STRATEGY Shaping Whats Next Part I: Data 9/10/2014 1 MADISONS ECON ECONOMIC OMIC STRA RATEG TEGY Project Plan: P ART 1: Where We Are Today DATA P ART 2: Where We Are Going VISION P ART 3: How to Get

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Part I: Data

MADISON’S ECONOMIC STRATEGY

Shaping What’s Next

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Part I: Data

PART 1: Where We Are Today… DATA PART 2: Where We Are Going… VISION PART 3: How to Get There…….. STRATEGIES PART 4: Getting it Done……….. WORK PLAN

MADISON’S ECON ECONOMIC OMIC STRA RATEG TEGY Project Plan:

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Part I: Data

Today’s Discussion: MADISON’S ECON ECONOMIC OMIC STRA RATEG TEGY

PART 1: Where We Are Today… DATA PART 2: Where We Are Going… VISION PART 3: How to Get There…….. STRATEGIES PART 4: Getting it Done……….. WORK PLAN

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Part I: Data

8:30-9:00 – WELCOME 9:00-9:45 – DATA PRESENTATION 9:45 -10:00 – VISION INTRO

  • -BREAK--

10:15-11:30 – MIND MAP SESSIONS 11:30-12:00 – WRAP-UP, NEXT STEPS

MADISON’S

ECON ONOMIC OMIC STRATE TEGY

Agenda for Today:

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Part I: Data

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MADISON’S ECONOMIC STRATEGY

Shaping What’s Next

Mayor Paul R. Soglin

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Part I: Data

2008 Plan Implementation

TIF Policy BRE Program Capitol East District Division Staffing Zoning Modernization Website Research/Industrial Parks Development Review Process Improvement

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Part I: Data

COMMUNITY / REGIONAL – Partner with

region and private sector

CITY – Integrated into services,

polices, and partnerships

PCED – Coordinated with

  • ther initiatives

EDD – Day-to-Day

Work Plan

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Part I: Data

PART 1: SUMMARY OF DATA INSIGHTS

MADISON’S ECONOMIC STRATEGY

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Part I: Data

DATA CAVEATS

  • Multiple sources, scales, and time periods
  • Connect and triangulate, don’t fixate
  • This is sifted & simplified
  • This is one of several City analyses going on
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Part I: Data

Business & Industry Demo- graphics & Diversity Tax Base & Real Estate Schools

Topics

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Business & Industry Demo- graphics & Diversity Tax Base & Real Estate Schools

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10% 11% 12% 13% 14% 15% 16% 17% 18% $0 $5,000 $10,000 $15,000 $20,000 $25,000 $30,000 $35,000 $40,000 $45,000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

Madison MSA GDP ($m & %state)

Madison MSA Madison MSA % of State GDP In $,000,000s SOURCES: Bureau of Economic Analysis

Steadily Growing Economy

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Part I: Data

Milwaukee Madison Appleton Green Bay Rest of Wisconsin

GDP by MSA Population by MSA

17% 10%

Metro Areas Drive Wisconsin Economy

SOURCES: Bureau of Economic Analysis, Census

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Part I: Data

7.7% 10.2% 0.6% 2.1% 3.0% 4.8% 4.4% 0.0% 0.2%

  • 1.8%
  • 4.0%
  • 2.0%

0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0%

Self employed 2-9 workers 10-99 workers 100-499 workers 500+ workers 2000-2012 Change in Number of Businesses by Business Size (Employment)

Dane County Wisconsin SOURCES: Youreconomy.com

Dane County Outperforms in Business & Job Creation

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Part I: Data

1.8 1.67 1.57 1.35 1.26 1.16 1.11 1.09 0.2 0.4 0.6 0.8 1 1.2 1.4 1.6 1.8 2

MSA 2012 – Clusters with LQs >1

SOURCES: EDA – STATSAmerica

Industry Clusters where we have Competitive Advantages

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Part I: Data

8,677 7,287 4,470 2,772 (100) (696) (869) (1,509)

  • 4,000
  • 2,000

2,000 4,000 6,000 8,000 10,000

Innovation Cluster Growth 2001-2012 Job Creation/Loss by Cluster for MSA

SOURCES: EDA – STATSAmerica

Growing Industry Clusters

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Part I: Data

  • f all new jobs created in

Dane County between 2001 & 2012 were primarily due to one company

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Part I: Data

373 21%

10% 12% 14% 16% 18% 20% 22% 50 100 150 200 250 300 350 400 450 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

Patents Issued in Dane County (# and % State)

Dane County Patents % of Wisconsin Patents Issued in Dane County SOURCES: U.S. Patent and Trademark Office

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Part I: Data

$1,169,779

$0 $500,000 $1,000,000 $1,500,000 $2,000,000 $2,500,000

Top 20 Institutions for Federal Research Spending (2012) SOURCES: National Science Foundation

UW is #3 in Federal Research

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Part I: Data

in annual federal research dollars injected into our economy

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Can we do more to leverage this massive investment into economic growth

in annual federal research dollars injected into our economy

?

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Part I: Data

$1,158,989,855 $2,168,695,827 6.00% 6.50% 7.00% 7.50% 8.00% 8.50% 9.00% 9.50% $0 $500,000,000 $1,000,000,000 $1,500,000,000 $2,000,000,000 $2,500,000,000 2005 2006 2007 2008 2009 2010 2011 2012

Exports from the Madison MSA

MSA export value Percent of State SOURCES: U.S. International Trade Administration (ITA)

We Are an Increasingly Globally-Engaged Economy

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Part I: Data

The Madison MSA exported

$2.2 Billion

  • f goods & services in 2012

SOURCES: U.S. International Trade Administration (ITA)

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Part I: Data

Dane County as % of Wisconsin

SOURCES: Census, BLS, BEA, USPO, ITA, Census

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8% 14% 1% 76%

Madison MSA

Local State Federal Private Sector 1% 3% 10% 85%

Wisconsin

SOURCES: Bureau of Labor Statistics

Private Sector Driven Economy

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Part I: Data

1000 2000 3000 4000 5000 6000 7000 8000 0.5 1 1.5 2 2.5 3

Job Projections by Occupation (2010-2020 DWD)

Top 10 Growth Occupations for Dane County

Annual Growth Rate Employment Growth SOURCES: WI Department of Workforce Development

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1000 2000 3000 4000 5000 6000 7000 8000 0.5 1 1.5 2 2.5 3 Health Related Technology Related SOURCES: WI Department of Workforce Development

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New Jobs New Jobs

Low Medium High

Educational requirements, wages, benefits

Old Jobs

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Business & Industry Demo- graphics & Diversity Tax Base & Real Estate Schools

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Business & Industry Demo- graphics & Diversity Tax Base & Real Estate Schools

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Part I: Data

171,809 190,766 233,209 281,150

100,000 120,000 140,000 160,000 180,000 200,000 220,000 240,000 260,000 280,000 300,000 1970 1975 1980 1985 1990 1995 2000 2005 2010 2015 2020 2025 2030 2035 2040

Madison Population (1970-2040)

SOURCES: Census, Wisconsin DOA projections

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Part I: Data

1970, 59% 2000, 49% 2015, 47% 2040, 46%

30% 35% 40% 45% 50% 55% 60% 65%

Madison and Non-Madison - % of Dane County Population

Madison Rest of County SOURCES: Census, Wisconsin DOA projections

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Part I: Data

  • 20%

0% 20% 40% 60% 80% 0 to 10 10 to 20 20 to 30 30 to 40 40 to 50 50 to 60 60 to 70 70+

Madison Growth/Decline of Population by Age (2000-2010 Census)

Madison WI U.S. SOURCES: Census 2000 and 2010 DC

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Part I: Data

36% 68%

  • 20%

0% 20% 40% 60% 80% 0 to 10 10 to 20 20 to 30 30 to 40 40 to 50 50 to 60 60 to 70 70+

Madison Growth/Decline of Population by Age (2000-2010 Census)

Madison WI U.S.

Boomers heading into retirement

SOURCES: Census 2000 and 2010 DC

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16% 5%

  • 20%

0% 20% 40% 60% 80% 0 to 10 10 to 20 20 to 30 30 to 40 40 to 50 50 to 60 60 to 70 70+

Madison Growth/Decline of Population by Age (2000-2010 Census)

Madison WI U.S.

High growth in Students/YPs

SOURCES: Census 2000 and 2010 DC

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Part I: Data

SOURCES: Census 2000 and 2010 DC

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Madison’s Future is Much More Diverse

0.7% 3.3% 5.6% 3.6% 1.7% 0.0% 1.0% 2.0% 3.0% 4.0% 5.0% 6.0% White, Non- Hispanic African American Hispanic/Latino Asian Other Race or Multi-Racial

2000-2012 Annual Growth Rate

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Part I: Data

SOURCES: 2012 Census ACS 3-yr Est. 10,000 20,000 30,000 40,000 50,000 60,000 70,000 U.S. Dane County Madison

Median Household Income (2012 ACS)

White African American Hispanic/ Latino

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Part I: Data

SOURCES: Census, 2012 ACS 3-yr EST. 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% little kid (0-11) teen (12-18) young adult (18- 34) middle age (45- 65) senior (65+)

Poverty by Age/Race/Ethnicity (2012 ACS)

White African American Asian Hispanic/Latino

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Part I: Data

0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20% 2008 2009 2010 2011 2012 African American Real Unemployment Rate U.S. Madison 0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0% 16.0% 18.0% 20.0% 2008 2009 2010 2011 2012 White Real Unemployment Rate U.S. Madison

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Part I: Data

SOURCES: IRS 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000

Total Annual In/Out Migration for Dane County

In Out

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Part I: Data

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Business & Industry Demo- graphics & Diversity Tax Base & Real Estate Schools

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Business & Industry Demo- graphics & Diversity Tax Base & Real Estate Schools

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50% 47% 15% 15% 17% 17% 17% 20%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

2000 2012

City of Madison Housing Units by Units in Building (2000 DC, 2012 ACS)

20+ units 5-20 units 2-5 units 1 unit

SOURCES: Census, 2012 ACS 3-yr EST.

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Part I: Data

51% 25% 23% 1%

City of Madison Distribution of Total Tax Base by Type

Single Family Homes Condos & Apartments Commercial Manufacturing

Distribution of Tax Base By Property Type

SOURCES: Madison Assessor’s Office

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Part I: Data

$141,156 $247,974 $237,678 $0 $50,000 $100,000 $150,000 $200,000 $250,000 $300,000 1999 2001 2003 2005 2007 2009 2011 2013

Average Single Family Home Value (1999-2012)

Average Single Family Home Valuation Inflation (1998 * annual CPI) SOURCES: Madison Assessor’s Office

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Part I: Data

SOURCES: Madison Assessor’s Office 100 200 300 400 500 600 700 800 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

New Construction Added Value in $m

Single Family Homes Condos & 2-7 Unit Apartments Commercial (including 8-unit+ apartments)

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Part I: Data

Construction Job Growth (2010-2013)

SOURCES: BLS 3.9% 1.6% 20.3% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% Wisconsin Remainder of Wisconsin Madison MSA (Dane, Columbia, Iowa)

Madison MSA

Remainder

Wisconsin

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1 2 3 5 6 7 8 4

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Business & Industry Demo- graphics & Diversity Tax Base & Real Estate Schools

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Business & Industry Demo- graphics & Diversity Tax Base & Real Estate Schools

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56% 7% 2% 35%

Post Graduation Plans for MMSD Seniors (2012)

4-Year College Tech College Job, Military, Job Training Misc.

SOURCES: Wisconsin Dept. of Public Instruction

We Need More Pathways for Madison Kids

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Part I: Data

56% 53% 82% 43% 59% 7% 10% 9% 23% 27% 2% 6% 7% 4% 4% 35% 30% 2% 29% 10% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Post Graduation Plans

Misc. Job, Military, Job Training Tech College 4-Year College SOURCES: Wisconsin Dept.

  • f Public Instruction

We Need More Pathways for Madison Kids

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BIG TAKEAWAYS

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ASSETS & OPPORTUNITIES

1. “Economic Engine” for Wisconsin 2. “EPIC babies” 3. Tap UW horsepower 4. Bio/health/IT/Food 5. We’re growing & changing

CONCERNS & CHALLENGES

1. Tax base growth and distribution 2. Future of perimeter neighborhoods 3. EPIC Dependency 4. Achievement gap & future workforce 5. Equity and opportunity

BIG TAKEAWAYS

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1970 1975 1980 1985 1990 1995 2000 2005 2010 2015 2020 2025 2030 2035 2040

Who are the next 50K–100K Madisonians?

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Part I: Data GOES TO MEETINGS

“NICE MID-SIZE SIZED D CO COLLEG LLEGE E & GOVERNMENT TOWN” “DIVERSE & GROWING INNOVATION HUB”

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Part I: Data

SOURCES:

1.Data 2.Vision 3.Strategies 4.Action Plan

MADISON’S ECONOMIC STRATEGY

Shaping What’s Next

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Part I: Data

MADISON’S ECONOMIC STRATEGY

Shaping What’s Next

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Madison will become a globally-connected innovation hub at the vanguard of new ideas in life sciences, health, advanced manufacturing, food, & digital tech.

Madison’s 4-Part Economic Vision

Part II: Vision

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Part I: Data

Madison will become a globally-connected innovation hub at the vanguard of new ideas in life sciences, health, advanced manufacturing, food, & digital tech.

Madison’s 4-Part Economic Vision

Part II: Vision

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Part I: Data

Madison will become a globally-connected innovation hub at the vanguard of new ideas in life sciences, health, advanced manufacturing, food, & digital tech. We will be a magnet for diverse talent with a skilled workforce poised to thrive in the new economy, world-class researchers fueling new ideas, and a network of entrepreneurs launching game changing businesses.

Madison’s 4-Part Economic Vision

Part II: Vision

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Part I: Data

Madison will become a globally-connected innovation hub at the vanguard of new ideas in life sciences, health, advanced manufacturing, food, & digital tech. We will be a magnet for diverse talent with a skilled workforce poised to thrive in the new economy, world-class researchers fueling new ideas, and a network of entrepreneurs launching game changing businesses.

Madison’s 4-Part Economic Vision

Part II: Vision

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Part I: Data

Madison will become a globally-connected innovation hub at the vanguard of new ideas in life sciences, health, advanced manufacturing, food, & digital tech. We will be a magnet for diverse talent with a skilled workforce poised to thrive in the new economy, world-class researchers fueling new ideas, and a network of entrepreneurs launching game changing businesses. As we strive for equity, we will build an “opportunity economy” that gives all residents opportunities to flourish, businesses of all sizes opportunities to succeed, and all Madison children pathways to meaningful careers - while recognizing that the prosperity of our people and our businesses are bound together.

Madison’s 4-Part Economic Vision

Part II: Vision

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Part I: Data

Madison will become a globally-connected innovation hub at the vanguard of new ideas in life sciences, health, advanced manufacturing, food, & digital tech. We will be a magnet for diverse talent with a skilled workforce poised to thrive in the new economy, world-class researchers fueling new ideas, and a network of entrepreneurs launching game changing businesses. As we strive for equity, we will build an “opportunity economy” that gives all residents opportunities to flourish, businesses of all sizes opportunities to succeed, and all Madison children pathways to meaningful careers - while recognizing that the prosperity of our people and our businesses are bound together.

Madison’s 4-Part Economic Vision

Part II: Vision

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Part I: Data

Madison will become a globally-connected innovation hub at the vanguard of new ideas in life sciences, health, advanced manufacturing, food, & digital tech. We will be a magnet for diverse talent with a skilled workforce poised to thrive in the new economy, world-class researchers fueling new ideas, and a network of entrepreneurs launching game changing businesses. As we strive for equity, we will build an “opportunity economy” that gives all residents opportunities to flourish, businesses of all sizes opportunities to succeed, and all Madison children pathways to meaningful careers - while recognizing that the prosperity of our people and our businesses are bound together. Above all and connecting everything, it is Madison’s appeal as a place that truly sets us apart. This includes creating vibrant neighborhoods and bustling commercial districts that will grow our tax base, building an unmatched local food system, cleaning our lakes, becoming the nation’s undisputed best city for biking, and supporting the success of our schools.

Madison’s 4-Part Economic Vision

Part II: Vision

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Part I: Data

Madison will become a globally-connected innovation hub at the vanguard of new ideas in life sciences, health, advanced manufacturing, food, & digital tech. We will be a magnet for diverse talent with a skilled workforce poised to thrive in the new economy, world-class researchers fueling new ideas, and a network of entrepreneurs launching game changing businesses. As we strive for equity, we will build an “opportunity economy” that gives all residents opportunities to flourish, businesses of all sizes opportunities to succeed, and all Madison children pathways to meaningful careers - while recognizing that the prosperity of our people and our businesses are bound together. Above all and connecting everything, it is Madison’s appeal as a place that truly sets us apart. This includes creating vibrant neighborhoods and bustling commercial districts that will grow our tax base, building an unmatched local food system, cleaning our lakes, becoming the nation’s undisputed best city for biking, and supporting the success of our schools.

Madison’s 4-Part Economic Vision

Part II: Vision

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Part I: Data

Madison will become a globally-connected innovation hub at the vanguard of new ideas in life sciences, health, advanced manufacturing, food, & digital tech. We will be a magnet for diverse talent with a skilled workforce poised to thrive in the new economy, world-class researchers fueling new ideas, and a network of entrepreneurs launching game changing businesses. As we strive for equity, we will build an “opportunity economy” that gives all residents opportunities to flourish, businesses of all sizes opportunities to succeed, and all Madison children pathways to meaningful careers - while recognizing that the prosperity of our people and our businesses are bound together. Above all and connecting everything, it is Madison’s appeal as a place that truly sets us apart. This includes creating vibrant neighborhoods and bustling commercial districts that will grow our tax base, building an unmatched local food system, cleaning our lakes, becoming the nation’s undisputed best city for biking, and supporting the success of our schools.

Madison’s 4-Part Economic Vision

Part II: Vision

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Part I: Data

Madison’s 4-Part Economic Vision

Innovation Talent Opportunity Place

4 THEMES

Part II: Vision

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Part I: Data

MADISON’S ECONOMIC STRATEGY

Shaping What’s Next

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Part I: Data

Part 2 Instructions

  • The room is divided into four sections
  • 1. Innovation
  • 2. Talent
  • 3. Opportunity
  • 4. Place
  • Join small groups focused on one of the topics
  • Use the “MIND MAP” to record ideas
  • Text ideas to the screen
  • After 30 minutes, you will rotate once and pick

another topic Part II: Vision

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Part I: Data

INNOVATION

What Can Madison Do To Support Innovation?

MADISON’S ECONOMIC STRATEGY Shaping What’s Next Work with your group to fill in the spaces below and/or send a word or a phase by sending a text to 22-333, with the number 391618 followed by your message Madison is rising as a globally-connected innovation hub at the vanguard of new ideas in life sciences, health, advanced manufacturing, & digital technology. We will be a magnet for diverse talent with a skilled workforce poised to thrive in the new economy, world-class researchers fueling new ideas, and a network of entrepreneurs launching game changing businesses. As we strive for equity, we will build an “opportunity economy” that gives all residents opportunities to flourish, businesses of all types
  • pportunities
to succeed, and all Madison children pathways to meaningful careers
  • while recognizing that the
prosperity of our people and our businesses are bound together. Above all and connecting everything, it is Madison’s appeal as a place that truly sets us apart. This includes creating diverse neighborhoods and bustling commercial districts that will grow our tax base, building an unmatched local food system, cleaning
  • ur
lakes, becoming the nation’s undisputed best city for biking, and supporting the success of all
  • ur
schools and neighborhoods.
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Part I: Data

INNOVATION

What Can Madison Do To Support Innovation?

MADISON’S ECONOMIC STRATEGY Shaping What’s Next Work with your group to fill in the spaces below and/or send a word or a phase by sending a text to 22-333, with the number 391618 followed by your message Madison is rising as a globally-connected innovation hub at the vanguard of new ideas in life sciences, health, advanced manufacturing, & digital technology. We will be a magnet for diverse talent with a skilled workforce poised to thrive in the new economy, world-class researchers fueling new ideas, and a network of entrepreneurs launching game changing businesses. As we strive for equity, we will build an “opportunity economy” that gives all residents opportunities to flourish, businesses of all types
  • pportunities
to succeed, and all Madison children pathways to meaningful careers
  • while recognizing that the
prosperity of our people and our businesses are bound together. Above all and connecting everything, it is Madison’s appeal as a place that truly sets us apart. This includes creating diverse neighborhoods and bustling commercial districts that will grow our tax base, building an unmatched local food system, cleaning
  • ur
lakes, becoming the nation’s undisputed best city for biking, and supporting the success of all
  • ur
schools and neighborhoods. Idea

Great Idea Idea

Idea

Idea Idea

Impossible Idea

Good Idea Idea Idea

Idea

Idea

Idea

CRAZY IDEA!

HERE’S MY REALLY GOOD OD IDEA FOR YOU.. U..

$

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Part I: Data

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Part I: Data

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Part I: Data

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Part I: Data

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Part I: Data

Facilitators – THANKS !

Kevin Little Matt Mikolajewski Diane Morgenthaler Ruth Rohlich Susan Schmitz Pat Schramm Eric Steege Steve Steinhoff Mike Miller Deb Archer Jordan Bingham Meghan Blake-Horst Marcia Canton Campbell Pam Christenson Ed Clark Steve Cover Katherine Cornwell Heather Allen John Drury Michael Gay Melissa Gombar Paul Jadin Heather Stauder Nathan Wautier Kristin Wensing Bill White Angela Russell

Thanks!

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Part I: Data Next Steps

Next Steps

Project Timeline

2014 2015

Q1 Q2 Q3 Q4 Q1 Q2

1) Data

Get organized Collect & Analyze Data

2) Vision

Develop draft vision Symposium

3) Strategies

Develop strategies Get input and refine

4) Action Plan

Develop work plan Timelines, metrics, and responsibilities

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Part I: Data Next Steps

Next Steps

  • Summarize results of Symposium
  • Distill into a list of goals/projects/strategies
  • Get input on list
  • Develop work plan
  • Create the Economic Strategy document
  • Review and Approval of document
  • Implementation
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Part I: Data

MADISON’S ECONOMIC STRATEGY

THANK YOU!

Questions & Follow-Ups: Dan Kennelly, 267-1968 dkennelly@cityofmadison.com www.cityofmadison.com/economicstrategy