LIVE MUSIC REPORT SNSEC IMPACT OF LIVE MUSIC 85% of attendees are - - PowerPoint PPT Presentation

LIVE MUSIC REPORT SNSEC

IMPACT OF LIVE MUSIC

• 85% of attendees are from out-of-market vs. traditional market
• LET of 9%; $7M gross for Rolling Stones
• Hotel room tax; overall visitor spend
• Branding - Las Vegas #1 live music

destination in the world.

“Yes, [we had] net reduction of 21 shows at the T-Mobile Arena, okay? And then in addition to that, we had the seven fewer, including the Mayweather-MacGregor fight in August of 2017, which doesn't repeat itself.” Caesars CEO Mark Frissora Q2, Earnings Summary (7-19-18) - Call Transcript

Source: Las Vegas Convention & Visitors Authority

AVERAGE TOTAL SPEND PER VISITOR/PER TRIP

• AVG. SPEND

PER VISITOR

$1,320

SAW A SHOW- CONCERT

$1,530

BASKETBALL TOURNAMENT

$1,620

ROCK ’N ROLL MARATHON

$1,830

NASCAR
 WEEKEND

$1,860 $2,080

PBR WORLD FINALS

$2,630

NFR

Las Vegas Venues & Festival Grounds

South Point - 6.1 miles Sam Boyd Stadium- - 9 miles

Downtown Las Vegas Events Center Opened: 2014 Capacity: 12,000

Life is Beautiful Started: 2013 Capacity: 50,000

L a s V e g a s M

• t
• r

S p e e d w a y

• 1

3 m i l e s

Las Vegas Motor Speedway Opened: 1998 Capacity: 135,000 Sam Boyd Stadium Opened: 1972 Capacity: 34,680 Las Vegas Convention Center Opened: 1959 Square Footage: 2.2M MGM Grand Garden Arena Opened: 1993 Capacity: 17,000 Las Vegas Stadium Opening: 2020 Capacity: 65,000 Mandalay Bay Events Center Opened: 1999 Capacity: 12,000 T-Mobile Arena Opened: 2016 Capacity: 20,000 Orleans Arena Opened: 2003 Capacity: 9,000 Thomas & Mack Center Opened: 1983 Capacity: 17,222 Las Vegas Festival Grounds Opened: 2015 Capacity: 80,000 33 acres South Point Arena and Equestrian Center Opened: 2006 Capacity: 4,600 Tournament Bowling Plaza Opened: 2014 Lanes: 60 lanes MSG Sphere Opening in: 2020 Capacity: 18,000

Las Vegas Concert Venues

S

• u

t h P

• i

n t

• 6

. 1 m i l e s Smith Center - 6 miles

Smith Center Opened: 2002 Capacity: 2,050 Brooklyn Bowl Opened: 2009 Capacity: 2,400 The Joint at Hard Rock Opened: 1995 Capacity: 4,200 Zappos Theater at Planet Hollywood Opened: 1976 Capacity: 7,000 Park Theatre Opened: 2016 Capacity: 5,300 The Pearl at the Palms Opened: 2001 Capacity: 2,600 Colosseum at Caesars Palace Opened: 2003 Capacity: 4,298 The Chelsea Opened: 2013 Capacity: 2,500 House of Blues at Mandalay Bay Opened: 1999 Capacity: 2,500

NEW VENUES

• 360 feet tall by 500 feet
• 360 degree 170,000 SF exterior in HD
• 18,000 seats, with suites and luxury amenities
• Sound beams sent directly to each seat
• Vibrations (bass) built into floor
• Use venues video and acoustics to create custom v.

touring shows

WHAT HAS IT COST THE DESTINATION?

HOW DO WE MAXIMIZE GROWTH?