Live Case Competition FALL KICKOFF WEBINAR POWERED BY: 1 X - - PowerPoint PPT Presentation
Live Case Competition FALL KICKOFF WEBINAR POWERED BY: 1 X AGENDA 12:00 - 12:10 CapSource & IACBE Introductions 12:10 - 12:20 About the Competition 12:20 - 12:40 Overview of DoorDash and Live Case: Propose a Go-to-Market Strategy for
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12:00 - 12:10 CapSource & IACBE Introductions 12:10 - 12:20 About the Competition 12:20 - 12:40 Overview of DoorDash and Live Case: Propose a Go-to-Market Strategy for DoorDash's "Student Meal Plan of the Future” 12:40 - 12:55 Q&A with DoorDash team 12:55 - 1:00 Wrap-up
Jordan Levy Founder, Executive Director
Email: jordan@capsource.io Phone: (516) 581-0886
SPEAKER:
Companies Educators & Institutions Students
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LEARN MORE: https://capsource.io/what-is-el/
Real, reference-worthy work experience Meaningful outcomes for host companies Real business relationships with mentors Experience using skills to solve real problems Perfect to showcase on LinkedIn & Résumé
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SPEAKER: Ted Collins VP of Member Services and Marketing
CELEBRATING 10 YEARS OF IACBE CASE COMPETITIONS SECOND YEAR OF VIRTUAL LIVE CASE COMPETITIONS POWER OF “LIVE CASE” IMPORTANCE OF EXPERIENTIAL LEARNING CAPSOURCE PARTNERSHIP 10+ TOTAL SCHOOLS, 100+ STUDENTS PARTICIPATING
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GRADUATE TEAMS UNDERGRADUATE TEAMS
LIVE: Interactive & Current -- w/ Webinars, Q&A, and Deliverables CASE: Real Challenge ⇒ Real Outcomes = Reference Worthy Experience COMPETITION: Assessed by Exec Team, Academicians, and Business Leaders + Rewards for Top Performing Teams
1st Place Prize: $100 DoorDash gift card per student Participation Prize: $10 DoorDash 2nd Place Prize: $50 DoorDash gift card per student
(1 Grad, 1 Undergrad Teams) (1 Grad, 1 Undergrad Teams) (All Students Who Complete)
EVENT DATE & TIME (ET)
Official Kickoff Webinar
September 21 @ 12 PM
Teams Finalized / Registration Closed
September 27th @ 11 PM
Q&A Session Webinar #1
October 2 @ 12 PM
Q&A Session Webinar #2
October 16 @ 12 PM
Winners Announcement Webinar
October 30 @ 12 PM
** Must submit to jordan@capsource.io by deadline: Presentation & Written Memo
EVENT DATE & TIME (ET)
Pre Kick Off Survey September 21* @ 5 PM Submit questions for DoorDash September 25 @ 5 PM Submit questions for DoorDash October 9 @ 5 PM Temperature Survey October 14 @ 5 PM Submit Final Deliverables October 23 @ 5 PM Wrap-up Survey November 4 @ 5 PM
** Must submit to jordan@capsource.io by deadline: Links to Presentation & PDF Written Memo
READ THE RULES: https://capsource.io/wp-content/uploads/2020/09/DoorDash-IACBE-Case-Competition-Rules-Guidelines-.pdf
Companies Educators & Institutions Students
ALL STAR STUDENT DELIVERABLES
PREPARING FOR EXPERIENTIAL LEARNING
https://capsource.io/preparing-students/ https://capsource.io/all-star-students/
TECH RESOURCES GUIDE
https://capsource.io/tech-resources/
Chasen White
Founded
July 2013 in Palo Alto, California, U.S. by: Tony Xu, Evan Moore, Stanley Tang, Andy Fang
Website
https://www.doordash.com Download our mobile application for iOS and Android
Headquarters / Countries Served Funding
DoorDash is based in San Francisco with
and Australia. Total Funding: $2.5B Valuation: $16B
Discover Search Select Order
Browse your town for all the local flavors Search & sort by cuisine to find your favorite Look over the full menu and make your meal Checkout quickly with card-on-file and auto tip Track your
live updates
Track
1) Customer places order on DoorDash 2) Order is immediately sent to tablet 3) Restaurant confirms order & assigns a prep time 4) DoorDash assigns a Dasher 5) Dasher travels to the restaurant 6) Restaurant makes food and ensures order accuracy 7) Dasher parks, enters restaurant, & waits for food 8) Dasher leaves restaurant and drives to customer
Focusing on these controllable metrics will lead to operational excellence for merchants
Founding Mission
Macaroon store in Palo Alto identified delivery as a problem Interviewed 200 merchants in Palo Alto Palo Alto / Suburbs are underserved for delivery Built MVP in less than a week and received an order within 30 minutes of being live Palo Alto Delivery company was born (later renamed DoorDash) DoorDash began with a simple mission: to enable every merchant to deliver.
Founding Story
DoorDash Marketplace
Customers open DoorDash app and can place an order at a restaurant for pickup or to be delivered by a Dasher. Grocery now also available on DoorDash.
Caviar
Same offering as DoorDash, but higher end restaurants
DoorDash for Business
Catering for offices
DashMart
DoorDash convenience warehouses, stocked with essentials
DoorDash Drive
Providing DoorDash logistics network to companies like Walmart, Target, Smart & Final so they can tap into a network
Project DASH
DoorDash’s social movement to let no food go to waste and help restaurants send excess to those in need
DashPass
$0 Delivery with DashPass subscription
And more...checkout https://medium.com/@DoorDash
*This data represents a third party (Edison Trends) assessment of on-demand food platforms spend share and is not endorsed or verified by DoorDash. Source: Forbes
Launch
Growing DD footprint from 800 to 4,000 cities in 10 months
Consumer Strategy & Operations
Increasing retention of customers through gamification
Australia, Head of Consumer
Launching first country outside of North America
Pickup, Head of Consumer
Growing customer engagement on new DoorDash products
Founding Mission
Enable every merchant to deliver.
Looking Ahead
Continue pursuing that mission, while addressing specific cx segments needs, which leads us to college
Colleges
Opportunity size: 20MM college students Goal: Reach over 50% market share of college student spend on food.
Sample Hypothesis:
By creating an integration with colleges, Doordash would enable college students to spend their university meal plan points on DoorDash, which will redefine what the college dining experience looks like in the post-COVID world and will act as a highly efficient cx engagement and acquisition channel.
Sample Opportunity Sizing:
There are ~20MM students enrolled in universities, and we estimate ~1.7B meals are eaten on campus during a full academic year with a university provided meal-plan, meaning that these meals would be purely incremental to DoorDash. If DoorDash were to partner with enough colleges to reach 500k students, DoorDash could generate 10MM incremental orders per year.
Part 1: Deep Dive on DoorDash Part 2: Analyze the Student Dining Landscape Part 3: Analyze Key Stakeholders & Go-To-Market Options
Develop a Go-to-Market Strategy for DoorDash's "Student Meal Plan of the Future”
Part 4: Propose a Go-to-Market Strategy for DoorDash's
"Student Meal Plan of the Future"
VIEW FULL CHARTER: https://capsource.io/charters/lcfall/
Market Sizing Sheet (Link) College Meal Plan Doc (Link) DoorDash Blog (Link) DoorDash College Trend Report (Link)
We suggest additional
here are some links to get you started:
3-Minute Explainer Video 55 Points 5 Page Executive Memo 20 Points (+ Appendix) TOTAL AVAILABLE POINTS 75 Points
5-PAGE EXECUTIVE MEMO ( + APPENDIX)
Argument Clear Concise Consistent Professional
NOTE: Do not summarize the case. Summerize your suggestions.
3-MINUTE EXPLAINER VIDEO
Argument Case Feasibility Company Feasibility Research & Support Structure Professionalism Creativity
Chasen White Senior Manager, Strategy & Ops Jordan Levy Founder, Competition Coordinator
Thank you, CapSource!
Ankush Manchanda Industry Partnerships Jordan Levy Executive Director Abbey Goldenberg Marketing Sherry Li Operations Timothy Saidely Network Greg Ryan Finance
Advisors
Faisal Awan Engineering Donald Doane Connect Yard Education Technology LD Metcalfe William & Mary Experiential Learning Eric Lavin Arizona State University Chief Learning Officer Dani Croll Academic Partnerships
Thank you, IACBE!
Phyllis Okrepkie
President
Ted Collins
Vice President of Member Services and Marketing
Kim Caedo
Vice President of Finance
Cecilia Livengood
Director of Compliance and Accreditation
LaNita Malinowski
Director of Internal Operations and Member Relations
Joanne Keller
Accounting Specialist
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