SLIDE 21 Urgent, direct, obvious, easy to understand threat/vs slow,
long-lasting threat
Both are major global health, wellbeing, and economic
challenges, primarily to vulnerable population
Both demand personal and local action Both bring to the fore crucial questions of equity, economics,
the role of public institutions and the different responses of individualistic and collective cultures1
Both have provoked tensions, skeptics and conspiracy
therories, and revealed social shortages
In both communicators face a juggling act of competing
economic, scientific and moral priorities, and 'the science' doesn't straightforwardly answer the question of how to take action in response. Converting complex scientific data into simple and engaging messaging is challenging, particularly when the problem is hard to visualise2
1.
Spence, A., Poortinga, W., Butler, C. & Pidgeon, N. F. Perceptions of climate change and willingness to save energy related to flood experience. Nat. Clim. Chang. 1, 46–49 (2011).
2.
Lewis, S. E. Opinion. The New York Times (2020).