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INSTANT GRASS
//// RE-INVENTING MANAGEMENT
DATE : 2010
Letting the lunatics take
- ver the asylum.
Insights & Ideas
DATE :20 MAY 2010 PROJECT: RE-INVENTING MANAGEMENT
INSTANT GRASS
Letting the lunatics take over the asylum. Insights & Ideas - - PowerPoint PPT Presentation
Letting the lunatics take over the asylum. Insights & Ideas - - PowerPoint PPT Presentation
INSTANT GRASS //// RE-INVENTING MANAGEMENT DATE : 2010 Letting the lunatics take over the asylum. Insights & Ideas INSTANT GRASS PROJECT: RE-INVENTING MANAGEMENT DATE :20 MAY 2010 4th largest population? ? INSTANT GRASS PROJECT:
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DATE :20 MAY 2010 PROJECT: RE-INVENTING MANAGEMENT
INSTANT GRASS
Average age?
40 yrs 36 yrs 44 yrs 15 yrs 18 yrs 22 yrs
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We collaborate with carefully selected networks of connected early adopters (Grasses) to solve business problems.
Consumer-driven marketing solutions
INSTANT GRASS
WHAT WE DO
INSIGHT & RESEARCH + INNOVATION & NPD + WORD OF MOUTH
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INSTANT GRASS
AN EARLY WARNING SYSTEM
Time of adoption 2.5% Innovators 13.5% Early Adopters 34% Early Majority 34% Late Majority 16% Laggards
By understanding the trends and behavior amongst the ‘early adopters’, we can anticipate what will move through into mainstream volume segments.
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INSTANT GRASS
OUR CLIENTS
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- Early adopters, aged 18-35 yrs
- Highly networked within their social groups
- Compulsive, inquisitive collectors of information
- Informed & opinionated on a variety of ‘tribes’ and topics
- 100 active in each market; thousands of `Sleepers`
INSTANT GRASS
THE GRASSES
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INSTANT GRASS
THE AGE OF THE PROSUMER “For the first time, the consumer is boss, which is fascinating, frightening, scary and
- terrifying. Because
everything we used to know, everything we used to do, will no longer work.” Kevin Roberts, CEO Saatchi & Saatchi.
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Companies can no longer dictate. They must collaborate.
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Generation X Generation Y Digital Generation (Digi Gen)
Baby Boomers Gen Y Digi-Gen
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Each generation has a technology that is synonymous
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‘Technology is only when people were born before it was invented’
Alan Kay
INSTANT GRASS
DATE :20 MAY 2010 PROJECT: RE-INVENTING MANAGEMENT
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Assimilate vs Accommodate
INSTANT GRASS
DATE :20 MAY 2010 PROJECT: RE-INVENTING MANAGEMENT
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INSTANT GRASS
“Asking for my thoughts on the internet is like asking me my opinion
- n toasters”
Grass JHB 17
DATE :20 MAY 2010 PROJECT: RE-INVENTING MANAGEMENT
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“I dont know what the fuss is all
- about. Its just like air. Isn't it?”
CT Grass 23
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Who are these lunatics..??
“They have no sense of shame. They have no sense of privacy. They are show-offs, fame whores, pornographic little loons who post their diaries, their phone numbers, their stupid poetry—for God’s sake, their dirty photos!—online. They have virtual friends instead of real
- nes. They talk in illiterate instant
- messages. They are interested only in
attention—and yet they have zero attention span, flitting like hummingbirds from one virtual stage to another.” Emily Nussbaum – New York Times
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“They are socially inept.”
“Its possible that I can be talking to my friends whilst on my Mac and on MXIT all whilst listening to YFM”
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!"#$%&'($)*+
“Ill support artists, especially local
- nes, but I wont support giant labels”
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!"#$%&*$),&'-#./01#2$3.-&*.4$'+
“Who are you in your real life? You are the same on the net, on your mobile, and even in the scale of your desktop mess”
Moscow Grass 22
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!5('&)**&)607(&(#$89+&
“Its really nice having the world of information at my fingertips. And being able to share what I know with the world.”
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INSTANT GRASS
10 KEY DRIVERS SELF-NAVIGATION CUSTOMIZATION LIFE BADGING MOBILITY SOCIAL STATUS COMMUNITY SPEED KNOWLEDGE (Life not Academic) FOMO (Fear Of Missing Out) GRAVANITY (Graffiti + Vanity)
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Career planning = How many?
IMPLICATIONS FOR MANAGEMENT
DATE :20 MAY 2010 PROJECT: RE-INVENTING MANAGEMENT
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Loyalty to ideas not organisations.
IMPLICATIONS FOR MANAGEMENT
DATE :20 MAY 2010 PROJECT: RE-INVENTING MANAGEMENT
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Long service = 5 years.
IMPLICATIONS FOR MANAGEMENT
DATE :20 MAY 2010 PROJECT: RE-INVENTING MANAGEMENT
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- Autonomy. Mastery. Purpose.
OUR PRINCIPLES
DATE :20 MAY 2010 PROJECT: RE-INVENTING MANAGEMENT
(DAN PINK - TED)
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DATE : 2010 INSTANT GRASS
OUR ORGANOGRAM
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Our management system
INSTANT GRASS
THE GREENHOUSE
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TRADITIONAL MANAGEMENT
Top-down Permission Management
DATE :20 MAY 2010 PROJECT: RE-INVENTING MANAGEMENT
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OUR APPROACH
Coaching Evangelism Supportive Leadership
DATE :20 MAY 2010 PROJECT: RE-INVENTING MANAGEMENT
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Ask forgiveness, not permission.
OUR MANTRA
DATE :20 MAY 2010 PROJECT: RE-INVENTING MANAGEMENT
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The left brain can be automated or outsourced. The right brain must be nurtured.
INSTANT GRASS
DATE :20 MAY 2010 PROJECT: RE-INVENTING MANAGEMENT
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“ Without order, planning, predictability, central control, accountancy, obedience, discipline, - without these, nothing fruitful can happen, because everything disintegrates. And yet, without the magnanimity of disorder, happy abandon, the entrepreneurship of venturing into the unknown and incalculable, without the risk and the gamble, the creative imagination rushing in where bureaucratic angels fear to tread - without this, life is a mockery and a disgrace.” EF Shumacher: ‘Small is beautiful’
INSTANT GRASS
DATE :20 MAY 2010 PROJECT: RE-INVENTING MANAGEMENT
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“Somewhere outside of your organization, groups of people are already doing things differently and better. To create lasting
change, find these areas of positive deviance and fan the flames.”
—Richard Tanner Pascale & Jerry Sternin, “Your Companys Secret Change Agents,” HBR
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THANKS www.instantgrass.com www.thevenusnetworks.com