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Lessons Learned (a.k.a. Sanity-Savers) Excellence Discount Rate - - PowerPoint PPT Presentation
Lessons Learned (a.k.a. Sanity-Savers) Excellence Discount Rate - - PowerPoint PPT Presentation
Lessons Learned (a.k.a. Sanity-Savers) Excellence Discount Rate Diversity 39% Admissions 1. Financial aid 2. Enrollment 3. 27% management Marketing 4. Cooking 18% 5. Other 6. 8% 6% 2% 1 2 3 4 5 6 66% Once a year 1.
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Excellence Discount Rate Diversity
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1 2 3 4 5 6
27% 39% 8% 6% 2% 18%
1.
Admissions
2.
Financial aid
3.
Enrollment management
4.
Marketing
5.
Cooking
6.
Other
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1 2 3 4 5
2% 20% 10% 2% 66%
1.
Once a year
2.
Twice a year
3.
More often
4.
Rarely
5.
Never
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1 2 3
52% 34% 14%
1.
Yes
2.
No
3.
I’m conflicted
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Align the institution.
Long-term vision Institutional strategy and goals Office strategy, policies, and practices
Achieve balance by weighing benefits of
various outcomes.
Address inevitable conflicts of values and goals Negotiate trade-offs at the senior administrative
level
Base decisions on evidence and projected outcomes Communicate decisions throughout the institution
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1 2 3 4
21% 2% 39% 38%
1.
A lot – a big increase
2.
Some – a modest increase
3.
None – we can stay where we are
4.
None – okay to reduce enrollment
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Protect quality and quantity.
Enrollment increases can serve immediate need for
net revenue
But notable sacrifices in quality can reduce
enrollment potential in longer term
Let reputation and value proposition lead
Avoid rapid enrollment increases.
Community often cannot provide same level of
service
Discount rate is accelerated Lack of readiness for growth can lead to increased
attrition
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22% 45% 29% 4% 0%
1 2 3 4 5
1.
Extremely
2.
Very
3.
Somewhat
4.
Not very
5.
Not at all
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23% 50% 27% 0% 0%
1 2 3 4 5
1.
Extremely
2.
Very
3.
Somewhat
4.
Not very
5.
Not at all
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Help families plan for a four-year
commitment.
Many are too focused on first year Student indebtedness is emerging as a huge issue
Consider friendlier aid policies for returning
students.
Review satisfactory progress policies Calculate positive net revenue outcomes from
retention-boosting, need-based aid supplements
Communicate institutional response (if any) to
reductions in state grant programs
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1 2 3 4 5
4% 20% 14% 34% 29%
1.
Extremely
2.
Very
3.
Somewhat
4.
Not very
5.
Not at all
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1 2 3 4
0% 13% 44% 44%
1.
Always
2.
Often
3.
On occasion
4.
Not at all
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1 2 3 4 5
20% 46% 4% 2% 28%
1.
Much more frequent
2.
Somewhat more frequent
3.
About the same
4.
Somewhat less often
5.
Much less often
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Build on families’ persisting commitment to
higher education.
CDIS survey confirms high value of higher ed Mass media is not our friend
Reward families that invest in your institution.
Is your mission distinctive, clear to you, and evident
to your students/families?
Do you know what families expect from their
educational experience at your institution?
How do you focus resources to invest in/deliver
value to your students?
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55% 39% 5%
1 2 3
1.
Reasonably transparent
2.
Selectively transparent
3.
We don’t have a clue
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38% 40% 21%
1 2 3
1.
Reasonably transparent
2.
Selectively transparent
3.
Families don’t have a clue
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Begin internally.
Reasonable transparency on the health of the
institution is critical
Establishment of appropriate understanding of
urgency helps to address challenges more rapidly
Deliver/Improve on marketing promises.
How are new students/families negatively surprised? How does information feed back to admissions and
financial aid?
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Student Name
High Need Hannah Moderate Need Molly Low/No Need Lindsay No Need Nora
Smith Net Price $7,550 $42,500 $47,599 $56,866 IM Net Price $9,900 $42,288 $44,096 $56,917 568 Group Net Price $1,830 $36,230 $51,980 $56,340
Public Flagship Net Price
$34,654 $38,454 $38,454 $38,454
UC Berkeley Net Price