Learn More. Live More. EDUCATION CREDIT UNIONS NEW TAGLINE - PowerPoint PPT Presentation

Learn More. Live More. EDUCATION CREDIT UNION’S NEW TAGLINE

Greetings Team Over the last two months, almost all of our communications and energy have rightfully been focused on managing thru the COVID-19 crisis, and we want you to know how truly appreciative we are of everything you have done to serve our members, team members & community during this time. With so much unprecedented change going on in the world around us, we want to take the opportunity to introduce you to a positive and exciting change you may have noticed in our marketing. LEARN MORE. LIVE MORE. EDUCATION CREDIT UNION’S NEW TAGLINE / 2

How did we get here? At the end of 2019, we began reflecting on how Education Credit Union is viewed by our community, and how we could celebrate what makes us who we are. We are so proud of the culture we have built together, and have created a new tagline that reflects the impact we want to have on our members. Our new tagline… Learn More. Live More. LEARN MORE. LIVE MORE. EDUCATION CREDIT UNION’S NEW TAGLINE / 4

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What does it mean? Learn More. Live More. Learn More, represents the financial education we Live More, represents the real-life possibilities our provide for our members. Through exceptional member services create. At the end of the day, we’re not just service, financial literacy resources, and sophisticated providing deposits & loans, we’re helping members digital tools, we empower our members with the achieve their goals…Buying a new car, moving into that knowledge they need to make smart financial choices. dream home, or taking a once-in-a-lifetime vacation. It also honors the scholastic roots upon which our credit We help members live more, and worry less. union was built. LEARN MORE. LIVE MORE. EDUCATION CREDIT UNION’S NEW TAGLINE / 6

We’re excited! Our new tagline is now a key piece of our brand and identity! It can be seen on many of our new marketing materials, and will soon have a major presence within our branch locations and events in our community. As we begin rolling out this new tagline to our members Let’s Learn More, and Live and community, we hope you’ll join us in celebrating More, together. the future of Education Credit Union. LEARN MORE. LIVE MORE. EDUCATION CREDIT UNION’S NEW TAGLINE / 8

Thank You