Lawn Doctor Social Proof: I was just Tweeting to Tell you I Blogged - - PowerPoint PPT Presentation

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Lawn Doctor Social Proof: I was just Tweeting to Tell you I Blogged - - PowerPoint PPT Presentation

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Lawn Doctor Social Proof: I was just Tweeting to Tell you I Blogged ;-) December 9, 2015 Agenda Social Media Reviews Exercise QA Whats a Hashtag? The # symbol, called a hashtag, is used to mark keywords or topics in

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Lawn Doctor Social Proof:

I was just Tweeting to Tell you I Blogged ;-)

December 9, 2015

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Agenda

  • Social Media
  • Reviews
  • Exercise
  • QA
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What’s a Hashtag?

The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages. Helpful Hints:

  • Geotarget Hashtags reach right

audience (Example: #Roswell)

  • Hashtag: #SEFF and/or #Qiigo
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Who Uses Social Media?

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Social Media

Interesting Facts About Social Media:

  • Fastest Growing Social Segment on

Twitter is 55 – 64 years old

  • FaceBook has 1.15 Billion Active

Monthly Users

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Does Social Media Impact Your Brand?

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How Do You Tie Social Media Effort to Revenue?

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Developing Content

  • Goals:

– Be a resource and industry authority – Minimize self-promotion

  • Content Generation

– Content is 20% creation and 80% distribution – Utilize events and topics to generate content across time and social media sites

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Tools

  • Tools:

– Hootsuite – Qiigo Rep – Local Marketing Cloud

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Reviews Are Very Social

(Testimonials)

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Who Would You Choose? Why?

Things to Consider:

  • Overall Rating
  • Number of Reviews
  • Is This Review Trustworthy?
  • Customer Feedback
  • Business Feedback
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Who Would You Choose? Why?

Recommended Searches Multiple Reviews with Positive Feedback

Owner Response

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Bad Review – Positive Experience

  • Resolve the complaint in the customer’s

favor and they will do business with you again 70% of the time

  • 95% of customer will give business a

second chance if complaint is handled in a timely manner

  • Customers who get their issue resolved,

tell 4 to 6 people about the experience.

  • All else fails, ‘reverse SEO’ can help you

bury the bad review.

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Monitoring Reviews

Ability to respond to reviews.

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How Would You Respond To This Review?

(Group Exercise)

“My lawn looks terrible!!!! They rushed through their work and left my lawn torn up. When I contacted them again they were rude. After an entire summer my lawn still looks bad. I would not recommend this company to anyone.”

*Disclaimer: This is not a real review

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Take Away – Guidelines For Responding

  • Hand out
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Want To Talk Further?

Matt Herndon – Onboarding Specialist matt@qiigo.com 678-355-8004

Account Manager Morgan McClymont (678) 667-0995 mmcclymont@qiigo.com

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Earned, Owned, Paid Media

  • Paid media (Strangers)

Used to promote content in order to drive earned media, as well as direct traffic to owned media properties.

  • Owned media (Customers)

Any web property you can control and is unique to your brand.

  • Earned media (Fans)

If owned media sites are the destination, then earned media is the vehicle that helps people get there.

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Two Ears, One Mouth

  • Listen more than talk
  • Geo-target

– Focus on your local area

  • Teach your Zees

– Social Media isn’t always intuitive provide advise and coaching for Zees

(You Can Learn a Lot by Just Listening) Picture in case we can’t find video…. Embed sample video here.

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Using LinkedIn For Franchise Development

According to the 2014 Franchise Development Report that analyzed 101 franchisors and about 35,000 units:  The Internet was the leading source of franchise sales in 2013, at 42 percent.  Franchise sales generated through social media increased year-over-year by 267 percent.  Forty percent of franchise sales through social media

  • riginated from LinkedIn.
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Using LinkedIn For Franchise Development

  • Upgrade.

Purchase one of LinkedIn’s premium packages.

  • Engage.

Participate in LinkedIn Groups populated by people who are likely to be good candidates.

  • Share.

Encourage your employees to share these posted updates via their personal profiles.

  • Showcase.

Develop a showcase page that focuses

  • n your franchise opportunity.
  • Update Regularly.

Provide regular updates on educational and informative content regarding your franchise system.

  • Target Candidates.

Use sponsored updates to cost-effectively maximize certain post’s visibility.

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Social Login – A Goldmine

Facebook Google LinkedIn

First & Last Name    Date of Birth   Gender   About Me   Email Address (Verified)    Phone Numbers  Profile Picture & URL    Education History/Details   Work History/Details  Interests   Full Postal Address 

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Business Value of Social Media

Customer Insight is the number one value of social media.

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How Do You Tie Social Media Effort to Revenue?

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Cool Tools

  • Google Trends:
  • http://www.visualvisitor.com/
  • Google Analytics
  • Google Alerts
  • HootSuite
  • Klout.com
  • http://www.yelp.com/trends
  • http://qiigo.com/software/local-marketing-cloud/
  • http://www.wildfireapp.com/