MailUp Group overview and latest results March 2020
1 About Us 2 Business Units Agenda 3 Industry & Strategy 4 Results Overview 5 Investor Information MailUp Group
MailUp Group at a glance Innovation Growth Global Expansion • International revenues from 10% to • Fast-growing industry: cloud • Revenues 3y CAGR +41% 47% since IPO software/marketing technology ✔ +26% FY 2017 (organic) • Serving 23,000+ B2B clients in 115+ • Focus: data-driven omni-channel ✔ +47% FY 2018 (organic) countries (130,000 free users) predictive marketing automation ✔ +51% FY 2019 (organic +46%) and mobile content creation • 240+ employees in 3 continents • 5 acquisitions in 3 years • Always profitable 3 MailUp Group
From startup to leading European player in cloud software R EVENUES 70 A CQUIRED D ATATRICS (NL) €5 M G OVERNMENT G RANT 60 ABB : RAISED €6M, A CQUIRED M AILCULT (IT) 50 A CQUISITIONS : A GILE T ELECOM (ITA), G LOBASE (DK), A CUMBAMAIL (ES), BEE (USA) SPUN - OFF 40 30 IPO ON LEADERSHIP SMS CHANNEL IS C OMPANY M AILUP IN I TALY P IVOT : NOW AIM I TALIA : RAISED €3M ADDED TO THE BOOTSTRAPPED LAUNCH FOCUSED ONLY 20 OFFERED SERVICES ON M AILUP AS DIGITAL AGENCY IN C REMONA (ITA) 10 0 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 4 *In 2016 Group transitioned to IFRS accounting standards. FY 2015 is restated. Therefore historical data may not be comparable. *In 2016 Group transitioned to IFRS accounting standards. FY 2015 is restated. Therefore historical data may not be comparable. MailUp Group Data in Mn/EUR. Source: Company and Group financial statements Data in Mn/EUR. Source: Company and Group financial statements
A tech group built on strong synergies Group Holding / Parent ~45 employees Strategy, M&A, Finance/Accounting, IR, IT, HR, Legal Business Units ~195 employees Freemium Tool Cross Selling SMS Services Email Editor AI Predictive Marketing 5 MailUp Group
Revenue distribution FY 2019 Rest of Europe 37% USA 8% Italy 53% Other 3 % 6 MailUp Group
Mature vs innovative businesses Cumulated EBITDA 2017-2019 Sales CAGR 2017-2019 160% 8 7.4 140% 140% 7 120% 108% 6 5,2 100% 5 80% 67% 4 60% 3 31% 40% 2 1.1 0.7 11% 20% 1 0 0% (0.6) -1 7 MailUp Group Data in Mn/EUR 2018-2019 for Datatrics
mailup.com 9 MailUp Group
MailUp: the multichannel marketing solution Your successful campaign Create Send Track is only three steps away Get the right email to the Triggered Transactional Newsletter DEM right recipient messages messages Engage your audience on Grow the Schedule Connect Start meaningful Facebook Messenger and database broadcast a chatbot conversations Telegram Create Set filters Choose events Launch the Advanced Marketing workflows and trigger that trigger flow campaign and Automation tools with drag&drop conditions & messages monitor statistics 10 MailUp Group
Business unit highlights: MailUp Company Competition Strategy Financials • Bootstrapped 2002, always • #1 in Italy (second player • Strengthen the market • 17% revenue CAGR (3Y) profitable has 800 clients) position in Italy and Latam • €15.1M FY 2019 sales • 10,000+ clients across • Among top 5 players in • Higher ARPA by industries Latam countries increasing prices and cross- • ~60% gross margin, ~ 19% selling Datatrics platform EBITDA • 21b+ messages sent per • One of ~300 players year worldwide, just a few • ~70% recurring (annual support both Email & SMS subscriptions) • 100+ employees 11 MailUp Group * Source: Company financial statements and elaborations
agiletelecom.com 12 MailUp Group
Agile Telecom: Companies Companies 300M the A2P Software wholesale Software 10K applications applications messaging SMS Gateways gateway 1K SMS Gateways Mobile carriers Mobile carries 1.2K End users 4.7B End users 13 MailUp Group
Agile Telecom: Telecom provider (OLO - Licensed the A2P wholesale Operator) offering wholesale A2P SMS delivery messaging gateway Specialized in low-latency transactional messages (One-time password / notifications / alerts and so on) In-house developed technology for SS7 protocol (carrier-grade standard for voice and text) and dynamic adaptive routing 14 MailUp Group
Business unit highlights: Agile Telecom Company Competition Strategy Financials • Acquired 2015 • Consolidate the Italian • #1 Italian player with ~2b • 58% revenue CAGR (3Y) (1x EV/Sales), profitable market leadership sms sent yearly since 1998 • €41.5M FY 2019 sales • Expand coverage • Price leadership thanks to (+58%) • 300+ wholesale clients through agreements with complete coverage, scale Mobile Carriers in other economies and proprietary • 8-10% gross margin, 7-8% • ~ 70 mobile carriers European and emerging technology EBITDA connected worldwide countries • Other relevant competitors • 15 employees • Cash productive: mature for Italian mobile business allowing termination: Kaleyra investments into most (financial industry), Mobyt, innovative areas SMS Italia (Link Mobility) 15 MailUp Group
beefree.io 16 MailUp Group
BEE / Best Email Editor: beautiful content, fast Two products built around the editor Marketers are often also BEE helps them make that designers content beautiful and fast They create content in all sorts of A drag-n-drop email and landing page applications: a welcome email, a product editor to edit those templates that launch landing page renders them seamlessy no matter the device, email client, charset 17 MailUp Group
BEE Pro For Email Designers Hundreds of email templates • Fast email creation workflow • Multi-user support with roles and permissions • Collaboration tools for review and approval • Integrations with many marketing platforms • Free editor generates product led-growth • Community: a growing number of designers collaborate to • enrich template lists 18 MailUp Group
BEE Plugin Embeddable email & page editor for SAAS A completely customizable editor • Easy «Make vs Buy» pitch: companies save money and time by • embedding BEE vs. building their own drag-n-drop editor Clear advantages: • Give a content editor users will love • Reduce time to market & cost • Easily and seamlessly integrated and connected • Zero maintance cost to assure email clients compatibility • overtime 20 languages supported • Peace of mind from a large listed Group vs. buying a start- • up solution 19 MailUp Group
Business unit highlights: BEE Company Competition Strategy Financials • MailUp technology spin-of > • #1 player • To become the world leading • 73% revenue CAGR 3Y Startup in Silicon Valley standard for email creation • Small niche market • €2.6M FY 2019 sales • Business team and IP in USA, • Open platform that supports technological team in Italy • Few players, mainly start-ups third party Add-ons • ~80% gross margin, 35% and followers of BEE EBITDA • 7,000+ BEE Pro users, 600+ • Leverage the free version SaaS developers, 200,000+ to build a worldwide free users community of Designers to build the richest template • 40 employees catalog 20 MailUp Group
datatrics.com 21 MailUp Group
Datatrics AI-powered actionable Customer Data Platform (CDP) 22 MailUp Group
+ Messaging apps + Push notifications + TV addressable ads Datatrics + MailUp Datatrics areas of expertise MailUp (excl. Datatrics) areas of expertise 23 MailUp Group
Datatrics Actionable Customer Data Platform that • enables mid-size marketing teams to use predictive data-driven omni-channel orchestration for customer engagement and journey management Enriches traditional marketing automation • with artificial intelligence (AI) 150+ plug-and-play connectors with most • used marketing tools to ease adoption MailUp Group
Datatrics: Product, business, technology 25 MailUp Group
Datatrics: Create 360 ° customer profiles 26 MailUp Group
Datatrics: Future behaviour 27 MailUp Group
Datatrics: Advertising Website Email Embedded Content Output Orientation Orientation Comparison Comparison Decision Decision Evaluation Evaluation Loyal customer Single minded Persuade with customer social proof Persuade with scarcity 28 MailUp Group
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