L'OREAL VS. ESTE LAUDER Esther Wooding, Danielle McCauley, Meghan - - PowerPoint PPT Presentation
MAKEUP BRAND CORPORATE SOCIAL RESPONSIBILITY PRESENTATION L'OREAL VS. ESTE LAUDER Esther Wooding, Danielle McCauley, Meghan Schroeder, Joie Ryan OVERVIEW OF LOREAL CSR Giving Meaning to Beauty LOreal pays increased attention to its
MAKEUP BRAND CORPORATE SOCIAL RESPONSIBILITY PRESENTATION Esther Wooding, Danielle McCauley, Meghan Schroeder, Joie Ryan
Giving Meaning to Beauty L’Oreal “pays increased attention to its surrounding communities, by creating useful projects that meet real social needs and are consistent with L’oreal’s activities
L’oreal has three main CSR projects
Sharing Beauty With All L’Oreal USA for Women in Science L’Oreal Answers
SHARING BEAUTY WITH ALL
Reduced C02 emissions by 73% while increasing the production volume by 33% 76% of products launched had an improved environmental and social profile 53,505 people from underprivileged communities gained access to employment through L’Oreal 91% of the brand has conducted an assessment of their environmental and social impact Awarded a triple “A” CDP ranking (highest score possible) on the 3 key topics of sustainability
The L’Oreal Corporate Foundation is committed to social causes based on expertizing the fields of science and beauty. Based on their 2017 progress report
L’Oreal was one of the three companies (out of 3,000 worldwide) that achieved this ranking
By 2020, their goal is to have 100% improved environmental impact or social profile
MARKETING PROPOSAL | JAN. 2020
For contributions in science, technology, engineering, and math fields Women commit to serve as role models for the younger generations
“The world needs science, and science needs women because women in science have the power to change the world” A fellowship program that has awarded 75 postdoctoral women scientists nearly $4 million in grants since 2003 Each year, awards 5 women postdoctoral scientists with annual grants of $60,000 each
SDTA's Q1 Marketing Plan
L’Oreal is committed to providing answers to questions about the company and its policies to its consumers, partners, employees, and other stakeholders “Our Safety Evaluation Without Animal Testing”
L’oreal has been promoting alternative methods for over 30 years “Today, L’Oreal no longer tests its ingredients on animals and no longer tolerates any exception to this rule” The most active company working alongside China to end animal testing India is a main source of Mica Risk of child labor and unsafe working conditions Implemented a sustainable procurement policy in India Working conditions are closely monitored and human rights respected Today, 99.2% of our mics comes from these secured sourcesolder
“Sustainable Mica Sourcing”
Mission: The company’s founding values inspire our commitment to operate responsibly and motivate us to build a sustainable business based on uncompromising ethics, integrity, fairness, diversity and trust.
Sustainable Sourcing Focus Areas/Community Employee Well-Being Product and Package Innovation Guiding Principles Volunteerism
Are we ready to open?
Estée Lauder was founded in 1946 by Estée Lauder and her husband, Joseph, with an ambitious, visionary belief that every woman can be beautiful with four original beauty products and a drive for success The heritage is one of the greatest strengths. The Lauder family achievements and values are the roots of our
Today, members of the third generation, William, Aerin and Jane, are at the heart of the Company today, actively engaged in its leadership in collaboration with executive leaders.
Estée Lauder Companies are committed to reducing our environmental footprint and identifying new opportunities for resource efficiency Developed implemented new strategies to reduce our use of virgin and oil/gas derived plastic to reduce our GHG emissions Based on their 2017 progress report
Overall, reduced their carbon emissions intensity by 36.3% through a combination of renewable energy utility contracts, renewable energy certificates and on-site solar Achieved 87.8% diverted or recycled waste materials, just short of 90% goal 100% of palm-based materials procured are palm kernel oil derivatives
Low- impact sourcing Bio- sourcing Recycling Material substitution Recyclable packaging Elimination
Developed energy reduction programs- changing building’s lighting system to light- emitting diode (LED) Further enhanced corporate commitment to clean energy by rejoining RE100 and committing to sourcing 100% global electricity from renewable energy technology by 2020 Sourcing practices- Many of the brands used are from all around the world to ensure to source the ingredients responsibly and sustainably, specifically through sustainable packaging- 2017 Beauty ID Awards, Best Package Innovation, Sustainability
Efficient Operations
Best-In-Class Safety Lauder family values reflected in safety culture through the “Actively Caring” safety program
In F17, delivered a best-in-class safety rating, with a total incident rate of 0.29 not only meeting the fiscal 2017 target, but also continuing the record of decreasing the rate every year for the last decade. Awards: National Safety Council’s Occupational Excellence Achievement Award [17 locations], National Safety Council’s Perfect record Award [5 locations]
In F17, delivered a best-in-class safety rating, with a total incident rate of 0.29 not only meeting the fiscal 2017 target, but also continuing the record of decreasing the rate every year for the last decade. Awards: National Safety Council’s Occupational Excellence Achievement Award [17 locations], National Safety Council’s Perfect record Award [5 locations]
Engage employees on inclusion and diversity with a global roll-out out of an Inclusion & Diversity educational seminars
Employee Resource Groups (ERGs) key element to inclusion and diversity efforts, at all levels of employment
By 2017- 22 ERGs in six counties involving more than 4,300 employees
Interactive global contest inviting employees worldwide to share what #ELCinclusivebeauty means to them through words, art, and pictures
Estée Lauder Companies Charitable Foundation (ELC Foundation) operates grant portfolios that focus on health, education and the environment
Estee Lauder Girls Education Initiative MAC aids fund ELC Good Works Aveda Earth Month JO Malone Mental Health Blue Heart Plant a Tree
Both companies show exceptional CSR and have been recognized with various awards for social causes. While L'oreal has proven better sustainability, Estée Lauder has stronger community outreach and internal CSR efforts- but why this? Estée Lauder uses key campaign social media and
increases in audiences and engagement. This transparency results in successful
indicated through inhouse uses throughout the company.
OUR WINNER:
STAKEHOLDERS IMPACTED BY CSR
Industry leader
Innovators Neal’s Yard Remedies
Public image
Media Coverage
Access to capital New products, markets, and services Global benefit
Best possible output
60% of employees who are proud of their company’s social responsibility are engaged at their jobs.
Attract Top Employees Higher salaries Company culture
Carefully chosen Proper use of funds More than just profits Making a positive impact A reflection of you
Funding Positive business relationship Materials Adaptability
Business
Improve image More publicity Industry leader New ideas and opportunities More revenue Reduce costs Attract/retains investors and customers
Moral Responsibility
More sustainable Animal treatment
Better for the planet Safer Positive working conditions Healthier
Move toward circular economy Reduce landfill waste to less than 1% in a year Use responsibly sourced paper for packaging Reduce plastic usage in packaging Partner with eco sourcing companies for raw materials Commit to assisting a non profit organization under threat