U N D E R S TA N D I N G L O N D O N ’ S M A R K E T S U P D AT E TO N AB M A C O N F E R E N C E , J AN U A RY 2 0 1 7 AN D R E W M C C AL L , R O I T E AM
55 M A R K E T P R O J E C T S F U N D E D S I N C E 2 0 1 1
23 P R O J E C T S I N D E L I V E R Y
T H E A I M O F T H E L O N D O N M A R K E T S B O A R D I S T O : P R O M O T E M A R K E T S I N A L L T H E I R F O R M S A N D T O L O B B Y O N B E H A L F O F T H E I N D U S T RY D E L I V E R I M P R O V E M E N T S I N L O N D O N ’ S M A R K E T S E C T O R B Y B U I L D I N G A N E V I D E N C E B A S E A N D D E V E L O P I N G A C T I V I T I E S A N D P O L I C I E S T H AT S U P P O R T L O N D O N ’ S W H O L E S A L E , S T R E E T A N D C O V E R E D M A R K E T S P R O V I D E S T R AT E G I C O V E R S I G H T O F L O N D O N ’ S M A R K E T S S E C T O R , I N F O R M I N G T H E L O N D O N M A R K E T S S T R AT E G Y S U P P O R T A N D G R O W M I C R O B U S I N E S S E S , S M A L L A N D M E D I U M E N T E R P R I S E S ( S M E S ) I N L O N D O N A N D P R O M O T E E N T E R P R I S E , I N N O VAT I O N T H E A C Q U I S I T I O N O F S K I L L S F O R S U S TA I N E D E M P L O Y M E N T L O N D O N M A R K E T S B O A R D
‘ The primary audience for this study will be political decision makers and policy makers at Local Authority and GLA level. The report will also communicate the value of markets to wider audiences with an emphasis on powerful and impactful stories, statements, facts and figures. We believe the output will also be welcomed by investors and developers interested in the potential of retail markets, but currently frustrated by a lack of performance metrics ... ‘ U N D E R S T A N D I N G L O N D O N ’ S M A R K E T S : A I M S
N EW MA P OF A LL LON D ON ’S MA R K ETS ON LON D ON .GOV W R ITTEN R EPOR T W ITH R EC OMMEN D ATION S MA PS, IN FOGR A PH IC S, C A SE STU D IES, STAKEHODER INTERVIEWS C ON TEXTED MA PPIN G OF MA R K ETS EA SY TO R EA D D ATA VISU A LISATION TOOLK IT FOR PER FOR MA N C E A N D EC ON OMIC BENCHMARKING U N D E R S T A N D I N G L O N D O N ’ S M A R K E T S : O U T P U T S
A U D IT OF GR EATER LON D ON ’S MA R K ETS PR OVID IN G SEA R C H A B LE IN FOR MATION IN TERVIEW S W ITH MA R K ET PR OFESSION A LS A N D STA K EH OLD ER S METH OD FOR EVA LU ATION OF VA LU E D ELIVER ED B Y MA R K ETS – EC ON OMIC A N D N ON - EC ON OMIC EVA LU ATION OF PER D AY R EVEN U E B Y STA LL TYPE C A SE STU D IES OF LON D ON MA R K ET D EVELOPMEN TS & IN N OVATION S MA PPIN G A N D VISU A LISATION OF MA R K ETS’ IMPA C T A C R OSS LON D ON U N D E R S T A N D I N G L O N D O N ’ S M A R K E T S : T A S K S
M A P P I N G : C O R R E L A T I N G M A R K E T S T O L O N D O N ’ S P R O F I L E
G R A P H I C R E P R E S E N T A T I O N O F K E Y D Y N A M I C S
LON D ON ’S MA R K ETS SC EN E TOD AY: MARKETS : PRODUCTIVE USE OF TOWN C EN TR E LOC ATION S , SU PPOR TIN G 7 TIMES A S MA N Y JOB S A S A SU PER MA R K ET OF TH E SA ME FOOTPR IN T TODAY FEWER THAN HALF OF MARKETS MA N A GED B Y LOC A L A U TH OR ITIES GEN ER A L MA R K ETS STILL A C C OU N T FOR A LMOST H A LF OF LON D ON ’S MA R K ETS – B U T FA C E MA N Y C H A LLEN GES N EW GEN ER ATION MA R K ETS SH OW STR ON G GR OW TH IN N U MB ER A N D PR OFITA B ILITY L O N D O N ’ S M A R K E T S – P A R A L L E L W O R L D S
C H A L L E N G E S F A C I N G G E N E R A L M A R K E T S
LON D ON MA R K ETS VS R EST OF U K IN LONDON 7 OUT OF 15 STALL TYPES PR OD U C E PER D AY R EVEN U E W ELL B ELOW U K AVER A GES ON LY 4 OF 15 STA LL TYPES SIGN IFC A N TLY OUTPERFORM THE UK AVERAGE FOR 9 OU T OF 15 STA LL TYPES AVER A GE W EEK D AY TA K E IS LESS TH A N H A LF OF W EEK EN D TA K E MA N Y W EEK D AY ON LY MA R K ETS LEA D A MA R GIN A L EXISTEN C E R O I T E A M W O R K O N P E R S T A L L T U R N O V E R F O R B O T H L O N D O N A N D A L L U K ND
U N D ER STA N D IN G LON D ON ’S MA R K ETS : SC H ED U LE TO LA U N C H LA U N C H SC H ED U LED TO C OIN C ID E W ITH A N N OU N C EMEN T OF LON D ON MA R K ETS B OA R D D IGESTIN G C OMMEN T FR OM C LIEN T GR OU P MAYOR A L LA U N C H A N D EN D OR SEMEN T IN LON D ON MA R K ET FOLLOW U P EVEN TS : EXH IB ITION OF PH OTOS AT C ITY H A LL - STA K EH OLD ER SEMIN A R FOR D ISC U SSION OF - ISSU ES T H A N K I N G O U R C L I E N T G R O U P A N D A L L S T A K E H O L D E R S F O R Y O U R S U P P O R T
ANDREW MCCALL, ROI TEAM, RESEARCH CONSULTANCY TINA JADAV, REGENERATION TEAM, GREATER LONDON AUTHORITY T H A N K Y O U F O R Y O U R A T T E N T I O N A N Y Q U E S T I O N S ?
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