KONU BALII YAZIM ALANI KONU BALII YAZIM ALANI 26/04/2014 Developing - - PowerPoint PPT Presentation
KONU BALII YAZIM ALANI KONU BALII YAZIM ALANI 26/04/2014 Developing Air Linkages in the OIC Member Countries The Case of Turkish Airlines Global Rankings (Network Size) 1 1 4 TK is flying to more international TK is flying to more
Global Rankings (Network Size)
TK is flying to more countries than any other airline in the world TK is the 4 th largest airline in terms of network size TK is flying to more international destination than any other airline in the world
2
Country
International Destinations
Destinations in the World
* Rankings are based on OAG data from April 2014
4 star airline in all services Catering The best airline for in-
flight food (according to Skyscanner) Winner of Air Transport World-Market Leadership Award’11
Market Leader
Best Airline in Europe
Global Rankings (Quality)
3
4 year in a row BEST AIRLINE IN EUROPE (2014) Airline of the Year Award (CAPA ,2013)
Best Business Class Catering in the World Best Business Class Catering in Lounge in the World
Sponsorships and Commercials
4
Star Alliance Member
7
9
Turkish Airlines’ World
Country Destination DOMESTIC 1 45 INTERNATIONAL 107 218 EUROPE 41 101 FAR EAST 21 31 MIDDLE EAST 14 34 AFRICA 27 42 NORTH AMERICA 2 8 SOUTH AMERICA 2 2
COUNTRY
DESTINATION
TK Operated Sectors To OIC Member Countries Afghanistan
Bahrain Bangladesh
United Arab Emirates Burkina Faso
Djibouti
Indonesia
Ivory Coast Gabon Iraq Iran Cameroon
Kuwait Lebanon Malaysia
Niger Nigeria Uzbekistan Pakistan Senegal Somalia Sudan
2002 THY Network (4 Destinations) Planned (7 Destinations) 2003 - 2014 (38 New Destinations)
AFRICA
12
KATANYA
KASSEL MUNSTER VARNA
PISA
EUROPE
2002 THY Network (40 Destinations) Planned (5 Destinations) 2013 - Current (40 New Destinations)
13
AMERICA
2002 THY Network (2 Destinations) Planned (6 Destinations) 2003 - 2014 ( 8 New Destinations)
14
Planned (2 Destinations) 2003 - 2014 (23 New Destinations) 2002 THY Network (11 Destinations)
MIDDLE EAST
15
2002 THY Network 18 Destinations Planned (3 Destinations) 2003 - 2014 (33 New Destinations)
FAR EAST
5 5 6 7 9 10 11 12 14 15 16 20 26 5 5 6 7 8 10 12 13 16 18 23 28 33 10,3 10,4 11,9 14 16,9 19,7 22,6 25,1 29,1 32,7 39 48,1 59,5
10 20 30 40 50 60 70 10 20 30 40 50 60 70 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014B Domestic International Total
16
Turkish Airlines Passenger Numbers
X 1 million
17
Geographical Advantage
Within narrow body range; 70% of international destinations, More than 55 countries
* Size of bubbles shows the traffic volume
Advantages / Geographical Location
The advantage is to become a global hub of Istanbul
Istanbul is in the middle of Europe, Middle East and Asia regions with high volume of traffic and growth rate.
18
Top 20 busiest airport (International Traffic)
~%17
Detour distance advantage from Europe
~%10 ~%6
0,00 5,00 10,00 15,00
100 200 300 400 500 600 700 800Unit Cost– Flight Time Change CASK 1 2 3 4 5 6 7 8 9 10 11 12 Hour
Third Airport 3rd Bridge Atatürk International Airport Black Sea Sabiha Gökçen
19
76.5 km2 Area
500 Aircraft Park Positions
6 Runways 4 Terminals 150 million
PASSENGERS CAPACITY (Phase4)
A candidate for 3rd Biggest (After Phase 1) & Biggest (After All Phases) in the World
Cargo Development
Leading cargo carrier in total export and import cargo in Turkey. As from April 2014, operates 49 destinations with its 3 A310-300 and 6 A330-200F freighters. In 2013, 565,000 ton cargo were carried. 20
6th largest cargo carrier of Europe in total carried cargo ton km
2005 2006 2007 2008 2009 2010 2011 2012 2013 115 126 145 161 201 274 334 422 518 30 33 39 38 36 39 37 40 47
Cargo (ton)
Domestic International
22% Cargo(ton) 2013 July 2014 July Domestic 27,099 29,809 International 284,973 349,164 10% 22%
X1000
Passenger Traffic Flow Development
Total Scheduled Revenue Passenger-Kilometers To/From and Intra Regions (trillions)
21
Source: Boeing Current Market Outlook 2013-2033, IATA Industry Financial Forecast March 2014
Total Revenue (2014F)
745 Billion USD
(2013 -2014 5.3% growth)
(2014F)
3.3 Billion
(2013 -2014 5.6% growth) RPK (2014F)
6.1 Trillion
(2013 -2014 5.8% growth)
2,0 4,6 2,2 7,4 2,0 3,9 0,6 1,9 0,3 0,9 0,6 2,2
Europe Asia Pacific North America Latin America Africa Middle East
Geographic centre of gravity of departing/arriving/connecting passengers per city
Until recently, the airline industry was viewed as the center of Europe
Traffic as month of September; estimates for historic passenger derived from offered seats; respective centres of gravity as median of city coordinates weighted by passenger traffic
Source: Airbus Global Market Forecast 2012
Driving The Center Of Gravity Of Traffic To The South And East
After 2020, the industry will move to the center to the East Cities,like Istanbul, Doha, Abu Dhabi and Dubai, will play a key role as centers of the new attraction 22
2%
14% 6% 6% 4% 2%
9% 6% 5% 5% 6% 6%
15% 15% 19% 19% 13%
17%
19% 23% 27% 23% 19%
0% 5% 10% 15% 20% 25% 30% 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 June World RPK Growth THY RPK Growth
Aviation Market
RPK Growth % 13p
2003 – 2013 Passenger Growth Rates
rate %4.7
Source: IATA, Airbus GMF 2013
23
76% 258% 363%
world tr tk
International Passenger Growth
24 Africa Asia - Pasific Europe Latin America Middle East North America Average 500 1.000 1.500 2.000 2.500 2,5% 3,0% 3,5% 4,0% 4,5% 5,0% 5,5% 6,0% 6,5% 2031 Passenger Number 2011-2031 Annual Average Growth (CAGR)
International Passenger Growth Regionally (2011 - 2031)
*The diameter of spheres show extra passenger number in 2031 compare to 2011
rest of the world, Europe will still have the biggest international passenger share.
Source: ACI 2012-2031 Traffic Forecast
Barriers In Member States & Recommendations
25
Taking Out Non- Physical Barriers *Maximizing the operations, services and limited recourses in member countries. * Economies of Scale: The more the supplies- the less costs *Increasing propensity to travel within the member states. Reduce Non-Infrastructural Barriers Remove frequency and capacity restrictions
26