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KEY DISCUSSION COMPANY COMPANY AGENDAS OVERVIEW OVERVIEW PERFORMANCE 2016-2017 FINANCIAL HIGHLIGHTS LOOKING FORWARD 1. COMPANY OVERVIEW SABINA PUBLIC COMPANY LIMITED Company Snapshot 1971 NOW Registered No. 1 "Sabina"


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SLIDE 1
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SLIDE 2

COMPANY OVERVIEW

KEY DISCUSSION AGENDAS

COMPANY OVERVIEW PERFORMANCE 2016-2017 FINANCIAL HIGHLIGHTS LOOKING FORWARD

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SLIDE 3 88% NOW 1971
  • 1. COMPANY OVERVIEW
Brand Local market Sabina 2% 10% Registered "Sabina" trademark Company Snapshot OEM Business Sections Sabina International 1. 2. 3.
  • No. 1
Thai lingerie brand

www.sabina.co.th

SABINA PUBLIC COMPANY LIMITED
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SLIDE 4

Thapra Sai 5 Chainat Yasothorn Burerum Total 5 factories Factories Employees Capacity

  • 4,000 employees
  • Capacity 1 million pieces bra per month

Sewing Non Sewing + PC PC Total 1,500 1,300 1,200 4,000

Manufacturing

www.sabina.co.th

  • 1. COMPANY OVERVIEW
SABINA PUBLIC COMPANY LIMITED
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SLIDE 5
  • Corporate Culture
  • 1. COMPANY OVERVIEW
SABINA PUBLIC COMPANY LIMITED

www.sabina.co.th

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SLIDE 6 1,346 1,163 959 551 557 441 186 200 242 250 216 220

14%

  • 14%
  • 18%
  • 43%

1%

  • 21%

Subprime Euro-zone Crisis Financial Crisis, UK Subprime Bht 35/USD

  • 58%

8% 21% 3%

Sales Report (OEM)

  • 14%

2%

www.sabina.co.th

  • 1. COMPANY OVERVIEW
SABINA PUBLIC COMPANY LIMITED 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
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SLIDE 7 848 903 994 1,099 1,310 1,459 1,825 1,977 1,911 2,044 2,108 2,254

2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

27% 7% 10% 11% 19% 11% 25% 8%
  • 3%
7% 3% 7%
  • 1. COMPANY OVERVIEW
SABINA PUBLIC COMPANY LIMITED

www.sabina.co.th

Sales Report (Brand)

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SLIDE 8 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 1,346 1,163 959 551 556 441 185 200 242 250 216 220 848 903 994 1,099 1,310 1,459 1,824 1,978 1,911 2,044 2,108 2,254

OEM Sabina

75% 25% 90% 10% 70% 30% 65% 35% 50% 50% 45% 55% 40% 60% 91% 9% 11% 89% 11% 89% 9% 9% 91% 91%
  • 1. COMPANY OVERVIEW
SABINA PUBLIC COMPANY LIMITED

Sales Report Brand and OEM (2006-2017)

www.sabina.co.th

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SLIDE 9

2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 OEM Sabina

Sales Report Brand and OEM (2006-2017)

75% 25% 90% 10% 70% 30% 65% 35% 50% 50% 45% 55% 40% 60% 91% 9% 11% 89% 11% 89% 90% 90% 10% 10%
  • 1. COMPANY OVERVIEW
SABINA PUBLIC COMPANY LIMITED

2,208 2,308 2,397 2,679

www.sabina.co.th

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SLIDE 10

Income Statement : SABINA

2010 2011 2012 2013 2014 2015 2016 2017

Sale

1,893 1,927 2,032 2,189 2,165 2,308 2,397 2.679

COGS

1,215 1,073 1,013 1,061 1,012 1,099 1,125 1,307

%COGS

65 56 50 49 47 48 47 49

Gross Profit

653 828 1,002 1,116 1,141 1,198 1,258 1,355

% Gross Profit Margin

35 44 50 51 53 52 53 51

Expense

569 735 846 964 967 1,005 1,054 1,066

Taxes

19 56 82 47 39 38 42 60

Net Profit

52 63 92 117 147 166 176 243

% Net Profit Margin

3 3 5 5 7 7 7 9

Ratio Brand : OEM

55 : 45 75 : 25 90 : 10 90 : 10 85 : 15 85 : 15 90 : 10 90 : 10

www.sabina.co.th

  • 1. COMPANY OVERVIEW
SABINA PUBLIC COMPANY LIMITED
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SLIDE 11

Cost Management

www.sabina.co.th

  • 1. COMPANY OVERVIEW
SABINA PUBLIC COMPANY LIMITED
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SLIDE 12

OEM BRAND

Pricing Target Price Retail Price Sourcing Nominated Supplier Variety Supplier

Business Strategy

www.sabina.co.th

  • 1. COMPANY OVERVIEW
SABINA PUBLIC COMPANY LIMITED

1996 2006 Since 2006

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SLIDE 13

Income Statement : SABINA

2010 2011 2012 2013 2014 2015 2016 2017

Sale

1,893 1,927 2,032 2,189 2,165 2,308 2,397 2.679

COGS

1,215 1,073 1,013 1,061 1,012 1,099 1,125 1,307

%COGS

65 56 50 49 47 48 47 49

Gross Profit

653 828 1,002 1,116 1,141 1,198 1,258 1,355

% Gross Profit Margin

35 44 50 51 53 52 53 51

Expense

569 735 846 964 967 1,005 1,054 1,066

Taxes

19 56 82 47 39 38 42 60

Net Profit

52 63 92 117 147 166 176 243

% Net Profit Margin

3 3 5 5 7 7 7 9

Ratio Brand : OEM

55 : 45 75 : 25 90 : 10 90 : 10 85 : 15 85 : 15 90 : 10 90 : 10

www.sabina.co.th

  • 1. COMPANY OVERVIEW
SABINA PUBLIC COMPANY LIMITED
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SLIDE 14

Income Statement : SABINA

2010 2011 2012 2013 2014 2015 2016 2017

Sale

1,893 1,927 2,032 2,189 2,165 2,308 2,397 2.679

COGS

1,215 1,073 1,013 1,061 1,012 1,099 1,125 1,307

%COGS

65 56 50 49 47 48 47 49

Gross Profit

653 828 1,002 1,116 1,141 1,198 1,258 1,355

% Gross Profit Margin

35 44 50 51 53 52 53 51

Expense

569 735 846 964 967 1,005 1,054 1,066

Taxes

19 56 82 47 39 38 42 60

Net Profit

52 63 92 117 147 166 176 243

% Net Profit Margin

3 3 5 5 7 7 7 9

Ratio Brand : OEM

55 : 45 75 : 25 90 : 10 90 : 10 85 : 15 85 : 15 90 : 10 90 : 10

www.sabina.co.th

  • 1. COMPANY OVERVIEW
SABINA PUBLIC COMPANY LIMITED
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SLIDE 15

Income Statement : SABINA

2010 2011 2012 2013 2014 2015 2016 2017

Sale

1,893 1,927 2,032 2,189 2,165 2,308 2,397 2.679

COGS

1,215 1,073 1,013 1,061 1,012 1,099 1,125 1,307

%COGS

65 56 50 49 47 48 47 49

Gross Profit

653 828 1,002 1,116 1,141 1,198 1,258 1,355

% Gross Profit Margin

35 44 50 51 53 52 53 51

Expense

569 735 846 964 967 1,005 1,054 1,066

Taxes

19 56 82 47 39 38 42 60

Net Profit

52 63 92 117 147 166 176 243

% Net Profit Margin

3 3 5 5 7 7 7 9

Ratio Brand : OEM

55 : 45 75 : 25 90 : 10 90 : 10 85 : 15 85 : 15 90 : 10 90 : 10

2010 COGS : Gross Profit Margin

65 : 35

2017 COGS : Gross Profit Margin

49 : 51

www.sabina.co.th

  • 1. COMPANY OVERVIEW
SABINA PUBLIC COMPANY LIMITED
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SLIDE 16

Income Statement : SABINA

2010 2011 2012 2013 2014 2015 2016 2017

Sale

1,893 1,927 2,032 2,189 2,165 2,308 2,397 2.679

COGS

1,215 1,073 1,013 1,061 1,012 1,099 1,125 1,307

%COGS

65 56 50 49 47 48 47 49

Gross Profit

653 828 1,002 1,116 1,141 1,198 1,258 1,355

% Gross Profit Margin

35 44 50 51 53 52 53 51

Expense

569 735 846 964 967 1,005 1,054 1,066

Taxes

19 56 82 47 39 38 42 60

Net Profit

52 63 92 117 147 166 176 243

% Net Profit Margin

3 3 5 5 7 7 7 9

Ratio Brand : OEM

55 : 45 75 : 25 90 : 10 90 : 10 85 : 15 85 : 15 90 : 10 90 : 10

2012 – ปรับค่าจ้างขั้นต ่า 300 บาท 2011 – น ้าท่วม www.sabina.co.th

  • 1. COMPANY OVERVIEW
SABINA PUBLIC COMPANY LIMITED
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SLIDE 17

Date Sewing Non Sewing + PC PC Total June 2011 2,400 1,900 800 5,100 April 2012 1,700 1,600 1,000 4,300 Jan 2013 1,400 1,500 1,100 4,000 2014-2017 1,500 1,300 1,200 4,000

  • Manpower Ending 2017 to Handle 40% Daily Wages Increase

1,100

(Total Man Power Decrease)

฿200,000,000

SAVED!

Baht/year

Cost Management

Sit Stand Efficiency 75% 90% Output sam /Man Hr. 45 sam 54 sam Work in Process >20pcs/process <5pcs./process Man / Line 34 person 20 person Skill Single Multi

  • Strategies for Efficient Sewing

www.sabina.co.th

  • 1. COMPANY OVERVIEW
SABINA PUBLIC COMPANY LIMITED
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SLIDE 18

Income Statement : SABINA

2010 2011 2012 2013 2014 2015 2016 2017

Sale

1,893 1,927 2,032 2,189 2,165 2,308 2,397 2.679

COGS

1,215 1,073 1,013 1,061 1,012 1,099 1,125 1,307

%COGS

65 56 50 49 47 48 47 49

Gross Profit

653 828 1,002 1,116 1,141 1,198 1,258 1,355

% Gross Profit Margin

35 44 50 51 53 52 53 51

Expense

569 735 846 964 967 1,005 1,054 1,066

Taxes

19 56 82 47 39 38 42 60

Net Profit

52 63 92 117 147 166 176 243

% Net Profit Margin

3 3 5 5 7 7 7 9

Ratio Brand : OEM

55 : 45 75 : 25 90 : 10 90 : 10 85 : 15 85 : 15 90 : 10 90 : 10

www.sabina.co.th

  • 1. COMPANY OVERVIEW
SABINA PUBLIC COMPANY LIMITED
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SLIDE 19

Store Retailing

Total 580

301

Modern Trade

Sabina Store

78

Department Stores www.sabina.co.th

  • 1. COMPANY OVERVIEW
SABINA PUBLIC COMPANY LIMITED

118

Other

83

Sabina Shops

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SLIDE 20

SABINA

  • No. 1 Thai lingerie brand
www.sabina.co.th

www.sabina.co.th

  • 1. COMPANY OVERVIEW
SABINA PUBLIC COMPANY LIMITED
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SLIDE 21

20I6 I7

  • 6 7

PERFORMANCE

SABINA PUBLIC COMPANY LIMITED

www.sabina.co.th

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SLIDE 22 2,308 2,397 2,679

2015 2016 2017

Total Revenues

12% 4% 7%

www.sabina.co.th

SABINA PUBLIC COMPANY LIMITED
  • 2. PERFORMANCE 2016-2017
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SLIDE 23

2.1 New Market: Non Wire + Big Cup 2.4 Price Strategy 2.3 Inventory Management 2.2 Non Store Retailing Expansion

www.sabina.co.th KEY ACHIEVEMENTS 2017

SABINA PUBLIC COMPANY LIMITED
  • 2. PERFORMANCE 2016-2017
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SLIDE 24 2.1 New Market:
  • Non Wire
  • Big Cup

www.sabina.co.th

เด็ก วัยรุ่นต้น วัยรุ่นปลาย มี ไม่มีของ ไม่มี มีของ

KEY ACHIEVEMENTS 2017

SABINA PUBLIC COMPANY LIMITED
  • 2. PERFORMANCE 2016-2017
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SLIDE 25

KEY ACHIEVEMENTS 2017 www.sabina.co.th

TVC : PERFECT BRA

SABINA PUBLIC COMPANY LIMITED
  • 2. PERFORMANCE 2016-2017
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SLIDE 26

www.sabina.co.th KEY ACHIEVEMENTS 2017

SABINA PUBLIC COMPANY LIMITED
  • 2. PERFORMANCE 2016-2017

TVC : Wireless Shape

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SLIDE 27

ONLINE TV SHOPPING

2.2 Non Store Retailing Expansion

www.sabina.co.th KEY ACHIEVEMENTS 2017

SABINA PUBLIC COMPANY LIMITED
  • 2. PERFORMANCE 2016-2017
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SLIDE 28

2.3 Inventory Management

www.sabina.co.th

13 13 15 13 12 9 2,032 2,189 2,165 2,308 2,397 2,679 2 4 6 8 10 12 14 16
  • 500
1,000 1,500 2,000 2,500 3,000

2012 2013 2014 2015 2016 2017

  • Inv. / Cog
Revenue Inventory

KEY ACHIEVEMENTS 2017

SABINA PUBLIC COMPANY LIMITED
  • 2. PERFORMANCE 2016-2017
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SLIDE 29

2.4 Price Strategy

www.sabina.co.th KEY ACHIEVEMENTS 2017

SABINA PUBLIC COMPANY LIMITED
  • 2. PERFORMANCE 2016-2017
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SLIDE 30 7% 4% 12%

2015 2016 2017

Total Revenues

GROWTH RATE

13% 6% 38% 2015 2016 2017

Net Profit Growth

2,679 2,397 2,308

www.sabina.co.th

SABINA PUBLIC COMPANY LIMITED
  • 2. PERFORMANCE 2016-2017
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SLIDE 31

Awards & Recognition 2017

“Thailand’s Top Corporate Brands Value 2017” Sabina received Thailand’s Top Corporate Brand Values Hall of Fame 2017 Fashion Sector from Chulalongkorn University

Thailand’s Top Corporate Brand Values Hall of Fame

SABINA PUBLIC COMPANY LIMITED
  • 2. PERFORMANCE 2016-2017
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SLIDE 32

Financial Highlights

SABINA PUBLIC COMPANY LIMITED  DE RATIO  PE  ROE/ROA  EPS/ EPS Growth  Dividend Yield

www.sabina.co.th

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SLIDE 33

D/E RATIO

1,566 1,664 1,754 1,895 741 552 484 492 0.47 0.33 0.28 0.26
  • 0.05
0.10 0.15 0.20 0.25 0.30 0.35 0.40 0.45 0.50
  • 500
1,000 1,500 2,000 2,500

2014 2015 2016 2017

  • THB. Million
Total equity Total liabilities D/E G.-4%
  • G. 1%
  • G. 7%
SABINA PUBLIC COMPANY LIMITED

Financial Highlights

www.sabina.co.th

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SLIDE 34

66.4 56.1 48.7 46.5 33.7

  • 10.0
20.0 30.0 40.0 50.0 60.0 70.0

2013 2014 2015 2016 2017

Price Earning P/E

PE

SABINA PUBLIC COMPANY LIMITED

Financial Highlights

www.sabina.co.th

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SLIDE 35

ROE/ROA

5.1 6.4 7.3 7.9 10.5 8.4 9.7 10.3 10.3 13.3
  • 2.0
4.0 6.0 8.0 10.0 12.0 14.0 2013 2014 2015 2016 2017 ROA ROE SABINA PUBLIC COMPANY LIMITED

Financial Highlights

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SLIDE 36

EPS/EPS GROWTH

0.34 0.42 0.48 0.51 0.70

2013 2014 2015 2016 2017 EPS

26% 24% 14% 6% 37%

2013 2014 2015 2016 2017 EPS GROWTH

SABINA PUBLIC COMPANY LIMITED

Financial Highlights

www.sabina.co.th

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SLIDE 37

Dividend Yield : Payout Ratio

SABINA PUBLIC COMPANY LIMITED

Financial Highlights

Payout Ratio

www.sabina.co.th

0.17 0.19 0.24 0.82 40% 40% 47% 117% 0% 20% 40% 60% 80% 100% 120% 140% 0.00 0.10 0.20 0.30 0.40 0.50 0.60 0.70 0.80 0.90 2014 2015 2016 2017 2014 2015 2016 2017 Dividend Baht / Share

0.17 0.19 0.24 0.82

Payout Ratio

40% 40% 47% 117%

Dividend Yield
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SLIDE 38

LOOKING FORWARD

SABINA PUBLIC COMPANY LIMITED

20I8

8

www.sabina.co.th

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SLIDE 39 4% 12% 15%

2016 2017 2018

TARGET REVENUE 2018

(GROWTH RATE)

www.sabina.co.th

LOOKING FORWARD

SABINA PUBLIC COMPANY LIMITED
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SLIDE 40

KEY DRIVERS 2018

Channel Expansion

  • Non store retailing
  • Multi-brand Store
  • Online Seller

Price Strategy Sourcing Innovation Product

www.sabina.co.th

SABINA PUBLIC COMPANY LIMITED
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SLIDE 41 Brand, 84% Non-Store Retailing, 5% Brand Export, 2% OEM, 9%

www.sabina.co.th

LOOKING FORWARD 2018

SABINA PUBLIC COMPANY LIMITED 2017 2018 Brand, 78% Non-Store Retailing, 11% Brand Export, 2% OEM, 9%
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SLIDE 42

 Brand  Brand  Non-store retailing (NSR)  OEM  Brand Export

www.sabina.co.th

LOOKING FORWARD 2018

SABINA PUBLIC COMPANY LIMITED
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SLIDE 43 5% 6%

2016 2017 2018

www.sabina.co.th

Target Revenue (Brand) 2018 : Growth Rate LOOKING FORWARD 2018

SABINA PUBLIC COMPANY LIMITED

 Brand  Brand

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SLIDE 44

www.sabina.co.th

LOOKING FORWARD 2018

SABINA PUBLIC COMPANY LIMITED

TVC : SABINA WIRELESS SHAPE (TEASER)

 Brand

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SLIDE 45

www.sabina.co.th

LOOKING FORWARD 2018

SABINA PUBLIC COMPANY LIMITED

PRODUCT HERO Product Hero

From

7 14

Product Hero  Brand

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SLIDE 46

Localization Strategy for teen target

www.sabina.co.th

LOOKING FORWARD 2018

SABINA PUBLIC COMPANY LIMITED

 Brand

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SLIDE 47

 Non-store retailing (NSR)  Brand  Non-store retailing (NSR)  OEM  Brand Export

www.sabina.co.th

SABINA PUBLIC COMPANY LIMITED

LOOKING FORWARD 2018

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SLIDE 48

Target Revenue (NSR) 2018 : Growth Rate

29% 200%

2016 2017 2018

www.sabina.co.th

LOOKING FORWARD 2018

SABINA PUBLIC COMPANY LIMITED

 Brand  Non-Store retailing (NSR)

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SLIDE 49

 Brand  OEM  Brand Export

www.sabina.co.th

 OEM  Non-store retailing (NSR)

LOOKING FORWARD 2018 2018

SABINA PUBLIC COMPANY LIMITED
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SLIDE 50

Target Revenue (OEM) 2018 : Growth Rate

www.sabina.co.th

LOOKING FORWARD 2018

SABINA PUBLIC COMPANY LIMITED

 Brand  OEM

  • 14%
2016 2017 2018 8%

Direction 1. Product innovation : Big cup moulding

  • 2. Swimwear
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SLIDE 51

 Brand

LOOKING FORWARD 2018

 OEM  Brand Export

www.sabina.co.th

SABINA PUBLIC COMPANY LIMITED

 Brand Export  Non-store retailing (NSR)

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SLIDE 52

Target Revenue (SBN) 2018 : Growth Rate

www.sabina.co.th

LOOKING FORWARD 2018

SABINA PUBLIC COMPANY LIMITED

 Brand  Brand Export

DIRECTION

Inventory Management - to ensure the 4P is reach each country in the right time and at the right place

  • 8%
26%

2016 2017 2018

ASEAN CLMV

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SLIDE 53

Create Value with Innovation

VISION

www.sabina.co.th

LOOKING FORWARD 2018

SABINA PUBLIC COMPANY LIMITED

MISSION

Quality & Delivery Come First

“ ” “ ”

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SLIDE 54

www.sabina.co.th

  • Corporate Culture
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SLIDE 55

Because we know what women want

Q&A

www.sabina.co.th