KEY DISCUSSION COMPANY COMPANY AGENDAS OVERVIEW OVERVIEW - - PowerPoint PPT Presentation
KEY DISCUSSION COMPANY COMPANY AGENDAS OVERVIEW OVERVIEW - - PowerPoint PPT Presentation
KEY DISCUSSION COMPANY COMPANY AGENDAS OVERVIEW OVERVIEW PERFORMANCE 2016-2017 FINANCIAL HIGHLIGHTS LOOKING FORWARD 1. COMPANY OVERVIEW SABINA PUBLIC COMPANY LIMITED Company Snapshot 1971 NOW Registered No. 1 "Sabina"
COMPANY OVERVIEW
KEY DISCUSSION AGENDAS
COMPANY OVERVIEW PERFORMANCE 2016-2017 FINANCIAL HIGHLIGHTS LOOKING FORWARD
- 1. COMPANY OVERVIEW
- No. 1
www.sabina.co.th
SABINA PUBLIC COMPANY LIMITEDThapra Sai 5 Chainat Yasothorn Burerum Total 5 factories Factories Employees Capacity
- 4,000 employees
- Capacity 1 million pieces bra per month
Sewing Non Sewing + PC PC Total 1,500 1,300 1,200 4,000
Manufacturing
www.sabina.co.th
- 1. COMPANY OVERVIEW
- Corporate Culture
- 1. COMPANY OVERVIEW
www.sabina.co.th
14%
- 14%
- 18%
- 43%
1%
- 21%
Subprime Euro-zone Crisis Financial Crisis, UK Subprime Bht 35/USD
- 58%
8% 21% 3%
Sales Report (OEM)
- 14%
2%
www.sabina.co.th
- 1. COMPANY OVERVIEW
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
27% 7% 10% 11% 19% 11% 25% 8%- 3%
- 1. COMPANY OVERVIEW
www.sabina.co.th
Sales Report (Brand)
OEM Sabina
75% 25% 90% 10% 70% 30% 65% 35% 50% 50% 45% 55% 40% 60% 91% 9% 11% 89% 11% 89% 9% 9% 91% 91%- 1. COMPANY OVERVIEW
Sales Report Brand and OEM (2006-2017)
www.sabina.co.th
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 OEM Sabina
Sales Report Brand and OEM (2006-2017)
75% 25% 90% 10% 70% 30% 65% 35% 50% 50% 45% 55% 40% 60% 91% 9% 11% 89% 11% 89% 90% 90% 10% 10%- 1. COMPANY OVERVIEW
2,208 2,308 2,397 2,679
www.sabina.co.th
Income Statement : SABINA
2010 2011 2012 2013 2014 2015 2016 2017
Sale
1,893 1,927 2,032 2,189 2,165 2,308 2,397 2.679
COGS
1,215 1,073 1,013 1,061 1,012 1,099 1,125 1,307
%COGS
65 56 50 49 47 48 47 49
Gross Profit
653 828 1,002 1,116 1,141 1,198 1,258 1,355
% Gross Profit Margin
35 44 50 51 53 52 53 51
Expense
569 735 846 964 967 1,005 1,054 1,066
Taxes
19 56 82 47 39 38 42 60
Net Profit
52 63 92 117 147 166 176 243
% Net Profit Margin
3 3 5 5 7 7 7 9
Ratio Brand : OEM
55 : 45 75 : 25 90 : 10 90 : 10 85 : 15 85 : 15 90 : 10 90 : 10
www.sabina.co.th
- 1. COMPANY OVERVIEW
Cost Management
www.sabina.co.th
- 1. COMPANY OVERVIEW
OEM BRAND
Pricing Target Price Retail Price Sourcing Nominated Supplier Variety Supplier
Business Strategy
www.sabina.co.th
- 1. COMPANY OVERVIEW
1996 2006 Since 2006
Income Statement : SABINA
2010 2011 2012 2013 2014 2015 2016 2017
Sale
1,893 1,927 2,032 2,189 2,165 2,308 2,397 2.679
COGS
1,215 1,073 1,013 1,061 1,012 1,099 1,125 1,307
%COGS
65 56 50 49 47 48 47 49
Gross Profit
653 828 1,002 1,116 1,141 1,198 1,258 1,355
% Gross Profit Margin
35 44 50 51 53 52 53 51
Expense
569 735 846 964 967 1,005 1,054 1,066
Taxes
19 56 82 47 39 38 42 60
Net Profit
52 63 92 117 147 166 176 243
% Net Profit Margin
3 3 5 5 7 7 7 9
Ratio Brand : OEM
55 : 45 75 : 25 90 : 10 90 : 10 85 : 15 85 : 15 90 : 10 90 : 10
www.sabina.co.th
- 1. COMPANY OVERVIEW
Income Statement : SABINA
2010 2011 2012 2013 2014 2015 2016 2017
Sale
1,893 1,927 2,032 2,189 2,165 2,308 2,397 2.679
COGS
1,215 1,073 1,013 1,061 1,012 1,099 1,125 1,307
%COGS
65 56 50 49 47 48 47 49
Gross Profit
653 828 1,002 1,116 1,141 1,198 1,258 1,355
% Gross Profit Margin
35 44 50 51 53 52 53 51
Expense
569 735 846 964 967 1,005 1,054 1,066
Taxes
19 56 82 47 39 38 42 60
Net Profit
52 63 92 117 147 166 176 243
% Net Profit Margin
3 3 5 5 7 7 7 9
Ratio Brand : OEM
55 : 45 75 : 25 90 : 10 90 : 10 85 : 15 85 : 15 90 : 10 90 : 10
www.sabina.co.th
- 1. COMPANY OVERVIEW
Income Statement : SABINA
2010 2011 2012 2013 2014 2015 2016 2017
Sale
1,893 1,927 2,032 2,189 2,165 2,308 2,397 2.679
COGS
1,215 1,073 1,013 1,061 1,012 1,099 1,125 1,307
%COGS
65 56 50 49 47 48 47 49
Gross Profit
653 828 1,002 1,116 1,141 1,198 1,258 1,355
% Gross Profit Margin
35 44 50 51 53 52 53 51
Expense
569 735 846 964 967 1,005 1,054 1,066
Taxes
19 56 82 47 39 38 42 60
Net Profit
52 63 92 117 147 166 176 243
% Net Profit Margin
3 3 5 5 7 7 7 9
Ratio Brand : OEM
55 : 45 75 : 25 90 : 10 90 : 10 85 : 15 85 : 15 90 : 10 90 : 10
2010 COGS : Gross Profit Margin65 : 35
2017 COGS : Gross Profit Margin49 : 51
www.sabina.co.th
- 1. COMPANY OVERVIEW
Income Statement : SABINA
2010 2011 2012 2013 2014 2015 2016 2017
Sale
1,893 1,927 2,032 2,189 2,165 2,308 2,397 2.679
COGS
1,215 1,073 1,013 1,061 1,012 1,099 1,125 1,307
%COGS
65 56 50 49 47 48 47 49
Gross Profit
653 828 1,002 1,116 1,141 1,198 1,258 1,355
% Gross Profit Margin
35 44 50 51 53 52 53 51
Expense
569 735 846 964 967 1,005 1,054 1,066
Taxes
19 56 82 47 39 38 42 60
Net Profit
52 63 92 117 147 166 176 243
% Net Profit Margin
3 3 5 5 7 7 7 9
Ratio Brand : OEM
55 : 45 75 : 25 90 : 10 90 : 10 85 : 15 85 : 15 90 : 10 90 : 10
2012 – ปรับค่าจ้างขั้นต ่า 300 บาท 2011 – น ้าท่วม www.sabina.co.th
- 1. COMPANY OVERVIEW
Date Sewing Non Sewing + PC PC Total June 2011 2,400 1,900 800 5,100 April 2012 1,700 1,600 1,000 4,300 Jan 2013 1,400 1,500 1,100 4,000 2014-2017 1,500 1,300 1,200 4,000
- Manpower Ending 2017 to Handle 40% Daily Wages Increase
1,100
(Total Man Power Decrease)฿200,000,000
SAVED!
Baht/yearCost Management
Sit Stand Efficiency 75% 90% Output sam /Man Hr. 45 sam 54 sam Work in Process >20pcs/process <5pcs./process Man / Line 34 person 20 person Skill Single Multi
- Strategies for Efficient Sewing
www.sabina.co.th
- 1. COMPANY OVERVIEW
Income Statement : SABINA
2010 2011 2012 2013 2014 2015 2016 2017
Sale
1,893 1,927 2,032 2,189 2,165 2,308 2,397 2.679
COGS
1,215 1,073 1,013 1,061 1,012 1,099 1,125 1,307
%COGS
65 56 50 49 47 48 47 49
Gross Profit
653 828 1,002 1,116 1,141 1,198 1,258 1,355
% Gross Profit Margin
35 44 50 51 53 52 53 51
Expense
569 735 846 964 967 1,005 1,054 1,066
Taxes
19 56 82 47 39 38 42 60
Net Profit
52 63 92 117 147 166 176 243
% Net Profit Margin
3 3 5 5 7 7 7 9
Ratio Brand : OEM
55 : 45 75 : 25 90 : 10 90 : 10 85 : 15 85 : 15 90 : 10 90 : 10
www.sabina.co.th
- 1. COMPANY OVERVIEW
Store Retailing
Total 580
301
Modern Trade
Sabina Store
78
Department Stores www.sabina.co.th
- 1. COMPANY OVERVIEW
118
Other
83
Sabina Shops
SABINA
- No. 1 Thai lingerie brand
www.sabina.co.th
- 1. COMPANY OVERVIEW
20I6 I7
- 6 7
PERFORMANCE
SABINA PUBLIC COMPANY LIMITEDwww.sabina.co.th
2015 2016 2017
Total Revenues
12% 4% 7%
www.sabina.co.th
SABINA PUBLIC COMPANY LIMITED- 2. PERFORMANCE 2016-2017
2.1 New Market: Non Wire + Big Cup 2.4 Price Strategy 2.3 Inventory Management 2.2 Non Store Retailing Expansion
www.sabina.co.th KEY ACHIEVEMENTS 2017
SABINA PUBLIC COMPANY LIMITED- 2. PERFORMANCE 2016-2017
- Non Wire
- Big Cup
www.sabina.co.th
เด็ก วัยรุ่นต้น วัยรุ่นปลาย มี ไม่มีของ ไม่มี มีของ
KEY ACHIEVEMENTS 2017
SABINA PUBLIC COMPANY LIMITED- 2. PERFORMANCE 2016-2017
KEY ACHIEVEMENTS 2017 www.sabina.co.th
TVC : PERFECT BRA
SABINA PUBLIC COMPANY LIMITED- 2. PERFORMANCE 2016-2017
www.sabina.co.th KEY ACHIEVEMENTS 2017
SABINA PUBLIC COMPANY LIMITED- 2. PERFORMANCE 2016-2017
TVC : Wireless Shape
ONLINE TV SHOPPING
2.2 Non Store Retailing Expansion
www.sabina.co.th KEY ACHIEVEMENTS 2017
SABINA PUBLIC COMPANY LIMITED- 2. PERFORMANCE 2016-2017
2.3 Inventory Management
www.sabina.co.th
13 13 15 13 12 9 2,032 2,189 2,165 2,308 2,397 2,679 2 4 6 8 10 12 14 16- 500
2012 2013 2014 2015 2016 2017
- Inv. / Cog
KEY ACHIEVEMENTS 2017
SABINA PUBLIC COMPANY LIMITED- 2. PERFORMANCE 2016-2017
2.4 Price Strategy
www.sabina.co.th KEY ACHIEVEMENTS 2017
SABINA PUBLIC COMPANY LIMITED- 2. PERFORMANCE 2016-2017
2015 2016 2017
Total Revenues
GROWTH RATE13% 6% 38% 2015 2016 2017
Net Profit Growth
2,679 2,397 2,308www.sabina.co.th
SABINA PUBLIC COMPANY LIMITED- 2. PERFORMANCE 2016-2017
Awards & Recognition 2017
“Thailand’s Top Corporate Brands Value 2017” Sabina received Thailand’s Top Corporate Brand Values Hall of Fame 2017 Fashion Sector from Chulalongkorn UniversityThailand’s Top Corporate Brand Values Hall of Fame
SABINA PUBLIC COMPANY LIMITED- 2. PERFORMANCE 2016-2017
Financial Highlights
SABINA PUBLIC COMPANY LIMITED DE RATIO PE ROE/ROA EPS/ EPS Growth Dividend Yieldwww.sabina.co.th
D/E RATIO
1,566 1,664 1,754 1,895 741 552 484 492 0.47 0.33 0.28 0.26- 0.05
- 500
2014 2015 2016 2017
- THB. Million
- G. 1%
- G. 7%
Financial Highlights
www.sabina.co.th
66.4 56.1 48.7 46.5 33.7
- 10.0
2013 2014 2015 2016 2017
Price Earning P/EPE
SABINA PUBLIC COMPANY LIMITEDFinancial Highlights
www.sabina.co.th
ROE/ROA
5.1 6.4 7.3 7.9 10.5 8.4 9.7 10.3 10.3 13.3- 2.0
Financial Highlights
EPS/EPS GROWTH
0.34 0.42 0.48 0.51 0.702013 2014 2015 2016 2017 EPS
26% 24% 14% 6% 37%2013 2014 2015 2016 2017 EPS GROWTH
SABINA PUBLIC COMPANY LIMITEDFinancial Highlights
www.sabina.co.th
Dividend Yield : Payout Ratio
SABINA PUBLIC COMPANY LIMITEDFinancial Highlights
Payout Ratio
www.sabina.co.th
0.17 0.19 0.24 0.82 40% 40% 47% 117% 0% 20% 40% 60% 80% 100% 120% 140% 0.00 0.10 0.20 0.30 0.40 0.50 0.60 0.70 0.80 0.90 2014 2015 2016 2017 2014 2015 2016 2017 Dividend Baht / Share0.17 0.19 0.24 0.82
Payout Ratio40% 40% 47% 117%
Dividend YieldLOOKING FORWARD
SABINA PUBLIC COMPANY LIMITED20I8
8
www.sabina.co.th
2016 2017 2018
TARGET REVENUE 2018
(GROWTH RATE)
www.sabina.co.th
LOOKING FORWARD
SABINA PUBLIC COMPANY LIMITEDKEY DRIVERS 2018
Channel Expansion
- Non store retailing
- Multi-brand Store
- Online Seller
Price Strategy Sourcing Innovation Product
www.sabina.co.th
SABINA PUBLIC COMPANY LIMITEDwww.sabina.co.th
LOOKING FORWARD 2018
SABINA PUBLIC COMPANY LIMITED 2017 2018 Brand, 78% Non-Store Retailing, 11% Brand Export, 2% OEM, 9% Brand Brand Non-store retailing (NSR) OEM Brand Export
www.sabina.co.th
LOOKING FORWARD 2018
SABINA PUBLIC COMPANY LIMITED2016 2017 2018
www.sabina.co.th
Target Revenue (Brand) 2018 : Growth Rate LOOKING FORWARD 2018
SABINA PUBLIC COMPANY LIMITED Brand Brand
www.sabina.co.th
LOOKING FORWARD 2018
SABINA PUBLIC COMPANY LIMITEDTVC : SABINA WIRELESS SHAPE (TEASER)
Brand
www.sabina.co.th
LOOKING FORWARD 2018
SABINA PUBLIC COMPANY LIMITEDPRODUCT HERO Product Hero
From
7 14
Product Hero Brand
Localization Strategy for teen target
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LOOKING FORWARD 2018
SABINA PUBLIC COMPANY LIMITED Brand
Non-store retailing (NSR) Brand Non-store retailing (NSR) OEM Brand Export
www.sabina.co.th
SABINA PUBLIC COMPANY LIMITEDLOOKING FORWARD 2018
Target Revenue (NSR) 2018 : Growth Rate
29% 200%2016 2017 2018
www.sabina.co.th
LOOKING FORWARD 2018
SABINA PUBLIC COMPANY LIMITED Brand Non-Store retailing (NSR)
Brand OEM Brand Export
www.sabina.co.th
OEM Non-store retailing (NSR)
LOOKING FORWARD 2018 2018
SABINA PUBLIC COMPANY LIMITEDTarget Revenue (OEM) 2018 : Growth Rate
www.sabina.co.th
LOOKING FORWARD 2018
SABINA PUBLIC COMPANY LIMITED Brand OEM
- 14%
Direction 1. Product innovation : Big cup moulding
- 2. Swimwear
Brand
LOOKING FORWARD 2018
OEM Brand Export
www.sabina.co.th
SABINA PUBLIC COMPANY LIMITED Brand Export Non-store retailing (NSR)
Target Revenue (SBN) 2018 : Growth Rate
www.sabina.co.th
LOOKING FORWARD 2018
SABINA PUBLIC COMPANY LIMITED Brand Brand Export
DIRECTION
Inventory Management - to ensure the 4P is reach each country in the right time and at the right place
- 8%
2016 2017 2018
ASEAN CLMV
Create Value with Innovation
VISION
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LOOKING FORWARD 2018
SABINA PUBLIC COMPANY LIMITEDMISSION
Quality & Delivery Come First
“ ” “ ”
www.sabina.co.th
- Corporate Culture
Because we know what women want
Q&A
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