Kelly Eby Alberta Jill Hefley Ontario Susan Prins British Columbia - - PowerPoint PPT Presentation

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Kelly Eby Alberta Jill Hefley Ontario Susan Prins British Columbia - - PowerPoint PPT Presentation

Sep 11, 2023 263 likes •453 views

Kelly Eby Alberta Jill Hefley Ontario Susan Prins British Columbia A Canadian story 2 Oh Canada! 3 Pre-1990s 4 Our image 5 One-way push communications 6 1990-2010 7 The evolution of channels 8 A revolutionary transformation 9

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SLIDE 1

Kelly Eby

Alberta

Jill Hefley

Ontario

Susan Prins

British Columbia

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SLIDE 2

2

A Canadian story

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SLIDE 3

3

Oh Canada!

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SLIDE 4

4

Pre-1990s

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SLIDE 5

5

Our image

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SLIDE 6

6

One-way push communications

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SLIDE 7

7

1990-2010

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SLIDE 8

8

The evolution of channels

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SLIDE 9

9

A revolutionary transformation

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SLIDE 10

10

Joining the conversation

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SLIDE 11

11

The move towards transparency

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SLIDE 12

12

Twitter

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SLIDE 13

13

Expanding our reach

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SLIDE 14

14

A case study

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Exercise

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Top 6 twitter tips

  • 1. Be interesting
  • 2. Have a call to action
  • 3. Be responsive
  • 4. Experiment and adjust
  • 5. Have a process for dealing with negative feedback
  • 6. Know when to speak up and when to shut up
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SLIDE 17

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Questions?

  • Kelly Eby – kelly.eby@cspa.ab.ca
  • Jill Hefley – jhefley@cpso.on.ca
  • Susan Prins – sprins@cpsbc.ca