Keith Warnke WDNR Keith.warnke@wi.gov 608 576 5243 Why Hunt? - - PowerPoint PPT Presentation

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Jun 17, 2023 301 likes •712 views

Hunting for Sustainability Conservation and local, free-range protein Keith Warnke WDNR Keith.warnke@wi.gov 608 576 5243 Why Hunt? Sustainable, free-range protein is available through hunting Conservation Connection Think

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Hunting for Sustainability

Conservation and local, free-range protein

Keith Warnke WDNR Keith.warnke@wi.gov 608 576 5243

SLIDE 2

Why Hunt?

Sustainable, free-range protein is available

through hunting

Conservation
Connection
Think about the food!

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Where are we headed? - Predictions

300,000 350,000 400,000 450,000 500,000 550,000 600,000 650,000

2000 2002 2004 2006 2008 2010 2012 2014 2016 2018 2020 2022 2024 2026 2028 2030

Trends –Hunter Projection: 2008-2030 Expecting a 27% decline

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What to do?

Standard model:

– Reach out with youth programs

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Hunting motivations

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Where is the interest?

CSA programs Farmers markets Slow Food movement

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Resources

Where are we going to get NEW hunters?
From NEW sources outside the box
ADAPT!

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What did we do?

Food as an universal motivation to hunt

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Hunting For Sustainability

Trying to reach a new audience and rebrand hunting

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How do we reach out to people who appreciate this…

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…but need a mentor to show them?

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In a classroom? With a group of adults?

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5 week course with 3 field trips

Week 1 - History, demographics, ethics,

and “green eating.”

Note: Always serve food at class!

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Week 2 - Wildlife Management, public lands, scouting, and Hunting regulations.

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Week 3 - Hunting for health and wellness, Hunting skills and equipment

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Week 4 - Agricultural damage program and discussion

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Week 5 – Wrap up, focus on hunting field trip

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Each week we ended with 30 minutes of safe gun handling where everyone became familiar with and used all the action types in a controlled setting

Gun handling

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Field Trips

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The Hunt

Ten hunters
Twelve mentors*
Deer camp style

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Goals

Provide tools, knowledge, and experience
Follow up offer assistance where possible
Set systems in place to see if they become

long term hunters

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Results

Too early
Several bought guns and taken hunter ed
Nine of ten participants bought deer

hunting licenses

Several are returning for more

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Next Steps

Repeated contacts – More experiences –

rabbit, turkey, pheasant, etc.

More courses
Define effective
Track and evaluate
Adapt

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The finished recruit

Young adult
LTH turkey and deer
Hunting for Sustainability
HE test out
Purchased firearm
$5 first time license
Hunted on MFL land
Killed his first deer
Home butchering

“I believe one could say that I am hooked.”

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Break Slide

Questions?

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What’s in a Brand?

the name, term, design, or

symbol that identifies one’s product

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We certainly have a “brand”

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Evolution of hunting “brand”

“Market hunting”

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Evolution of hunting “brand” “Sport Hunting”

Fair chase
Self restraint
Vigorous life
American ethnic

identity (Herman, 2001)

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Evolution of hunting “brand” “Wildlife (game) crops”

1933-1970

Harvestable surplus
Habitat conservation
Predator control
Stocking

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Current of Branches of “Sport“ Hunting Brand

as achievement a recreation a tool

Multiple

satisfactions

Leisure pursuit
More than

harvest

Big game emphasis
Trophies (QDM)
Specialization
Where the money

is…

Controlling

populations

Disease

management

Funding

Source

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Problems with all three branches

Hunting as recreation

Too many other outlets
Trivializes its role and

potential importance

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Problems with… management tool branch

Not customer focused
Runs counter to hunter perceptions
What about carnivores?
Risky financial strategy

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Problems with… Hunting as achievement

Lacks public support
Outcome focused
Creates competition, jealousy/ greed drives

privatization, reduced access

May intimidate newcomers

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Stewardship Brand ?

Hunting as a means of engaging citizens in participatory, authentic, and sustainable lifestyle that results in a strong connection to conservation.

Limiting your footprint
Biodiversity focus, not game species focus
Caretaker function— mentoring others, allowing

access (landowners), citizen science, volunteers projects

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Challenges to overcome

Land Access
Re-visioning hunting

recruitment & socialization

Urban epistemology

(Muth & Jamieson, 2000)

Institutional buy in

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How to reach the Stewardship brand?

Involve and engage sustainable community
Own current brand and work to improve it

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