KEEPING UP WITH A CHANGING SOCIAL MEDIA LANDSCAPE JENNIFER D - PowerPoint PPT Presentation

Nov 08, 2022 •210 likes •366 views

KEEPING UP WITH A CHANGING SOCIAL MEDIA LANDSCAPE JENNIFER D DAVIES SHANE S SAVAN VANAP APRIDI INDUSTRY CHANGES Overcoming algorithem changes Embracing the future of streaming Understanding a new audience Planning Content

KEEPING UP WITH A CHANGING SOCIAL MEDIA LANDSCAPE JENNIFER D DAVIES SHANE S SAVAN VANAP APRIDI
INDUSTRY CHANGES • Overcoming algorithem changes • Embracing the future of streaming • Understanding a new audience
Planning Content • Take TV signal and make it live on social media sites – Meetings – Shows – Weather Cam • Create multi-use content – PSAs – Shows
PSA: Early Voting
PSA: Grab & Go Parking
PSA: Sewer Bill
PSA: Safety Fair
Live Events
Live: Weather Cam
Dual Purpose Shows
Tips and Tricks • Consistent branding • Captions • Cross promotion
Consistent Branding
Caption Videos
Cross Promotion • Post everywhere – Maximize your content – Post to YouTube, Facebook, Periscope, website, email marketing etc.
CONTACT US Social Media Team: socialmedia@lasvegasnevada.gov Jennifer Davies: @JenDavies26 Shane Savanapridi: @Savanapridi City: @cityoflasvegas

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