KEEPING UP WITH A CHANGING SOCIAL MEDIA LANDSCAPE JENNIFER D - - PowerPoint PPT Presentation

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Nov 08, 2022 210 likes •368 views

KEEPING UP WITH A CHANGING SOCIAL MEDIA LANDSCAPE JENNIFER D DAVIES SHANE S SAVAN VANAP APRIDI INDUSTRY CHANGES Overcoming algorithem changes Embracing the future of streaming Understanding a new audience Planning Content

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JENNIFER D DAVIES SHANE S SAVAN VANAP APRIDI

KEEPING UP WITH A CHANGING SOCIAL MEDIA LANDSCAPE

SLIDE 2

Overcoming algorithem

changes

Embracing the future of

streaming

Understanding a new

audience

INDUSTRY CHANGES

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Planning Content

Take TV signal and make it

live on social media sites

– Meetings – Shows – Weather Cam

Create multi-use content

– PSAs – Shows

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PSA: Early Voting

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PSA: Grab & Go Parking

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PSA: Sewer Bill

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PSA: Safety Fair

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Live Events

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Live: Weather Cam

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Dual Purpose Shows

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Tips and Tricks

Consistent branding
Captions
Cross promotion

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Consistent Branding

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Caption Videos

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Cross Promotion

Post everywhere

–Maximize your content –Post to YouTube, Facebook, Periscope, website, email marketing etc.

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Social Media Team: socialmedia@lasvegasnevada.gov Jennifer Davies: @JenDavies26 Shane Savanapridi: @Savanapridi City: @cityoflasvegas