Keeping the Food System Reliable: A Series of Listening Sessions for Leaders Session Two | May 14, 2020 1
How to engage using Zoom Video – Video is disabled by default. View – Controls to switch between “active speaker view” & “gallery view” are in the upper right corner of Zoom window. Audio – You can join audio using your computer’s speakers & microphone or dial in on your phone. You cannot use both as it will cause feedback within Zoom. If you choose to use your phone for audio use the following information: Dial in: 646-876-9923 Meeting ID: 819 3120 3335 Mute/Unmute – All participants will be muted by default. Q&A – The Q&A function can be found in the bottom bar of the Zoom application. Use this function to ask questions to the host or provide input for the current discussion. We will do our best to get all questions answered during the session, but will follow up afterwards if time runs out. If you experience technical difficulties, please contact Cynthia Gismegian at 202-316-3022 or via email at cgismegian@usfraonline.org, or Annie Kramer at 314-630-8358 or via email at akramer@usfraonline.org. 2
U.S. Farmers & Ranchers Alliance, Inc. Antitrust Caution • Directors represent Eligible Organizations (EOs). At least some EOs are or can be competitors of other EOs in one or another circumstance. For that reason, all Directors need to be mindful of USFRA’s commitment to antitrust compliance. • Conversations and agreements regarding the fixing of prices, division of territories or customers, terms or conditions of sale, volume of production, limitations on market access, forestalling of research and development, boycotts of market participants, refusals to deal or any other anticompetitive activity will always be off limits at USFRA. • Keep in mind that anticompetitive agreements or combinations among competitors need not be formal to raise questions under antitrust laws. A verbal understanding to act illegally may be harder to prove but when proven is no less illegal. • Promptly report to USFRA’s Chairperson and USFRA’s CEO any information or concerns you have about actual or possible antitrust activity at USFRA. In addition, when in doubt about a particular situation, also consult your own EO’s counsel. Chatham House Rules • Participants are free to use and share ideas and information received during the session without attribution – neither the identity nor the affiliation of the speaker(s) may be revealed. 3
Welcome Chip Bowling Chairman, USFRA Past Chair, National Corn Growers Association 4
Purpose and Objectives Purpose • Connect leaders during the COVID-19 disruption to identify mutual needs and share resources and perspectives, leading to a more resilient food system Objective • Align and unify our efforts across the sector to address the challenges arising from COVID-19 • Gather and share intelligence to help broaden each of our perspectives on the impacts of COVID-19 across the food system • Identify areas where collaboration is essential now and for future solutions • Inform USFRA and partners’ efforts to share the stories of essential food system workers Today’s Discussion Questions • What are one or two things that are working that we can learn from? • What are the biggest issues you are facing right now? 5
Agenda • Introduction • Purpose and objectives for today’s session • Key insights from Listening Session One on May 7th • Value Chain Stakeholder Updates • U.S Department of Agriculture Update • Consumer Packaged Goods Sector Update • Restaurant Sector Update • Resource Platform Update • Hunger and Food Insecurity Update • Consumer Insights Update • Q&A and Polling forum with facilitated discussion • Appreciation and next steps 6
Insights from Session One Sector Themes • Food Production • Animal-based agriculture facing immediate pressure due to processing plant shutdowns. Farmers and ranchers losing money and causing issues on operations. • Crop-based agriculture anticipates great challenges come harvest and 2-4 years down the road, there are issues that will need to be worked out. • Consumer-facing (QSR, Retail, etc.) *Before COVID-19, food service accounted for about half of food dollars spent. The closing of many of these operations has caused a ripple effect across the food supply chain. • Restaurants are facing closures due to an inability to provide in-house service and lack of demand for their services. As many reopen, supply of fresh meat is a large concern. • Grocery operations are shifting to anticipate a future with more click-n-collect, online marketplaces, and delivery. 7
Insights from Session One Overall Themes • Changing demand within the supply chain is challenging organizations in the food sector in unpredictable ways • Operations and organizations are having to pivot to stay profitable • Mental health for farmers and essential workers is a growing concern, in large part because of uncertainty • Essential employees are faced with longer shifts, adjusting workloads, lack of personal protective equipment, and a heightened demand on performance • With a growing amount of Americans facing food insecurity, and with the overall backdrop to emotional duress, there is a growing concern of civil unrest and or anxiety related to food shortages • Feeding America volunteer network is down due to COVID-19 and having to deal with surge of food with lack of volunteers • Sharing farmer’s stories is key to helping consumers understand their supply chains This series of shocks to the food system has shown how we need to plan for greater resiliency and coordination in the future. 8
U.S Department of Agriculture Update Joby Young Chief of Staff U.S. Department of Agriculture 9
Consumer Packaged Goods Sector Update Christopher Adamo Vice President Federal and Industry Affairs Danone North America • What are one or two things that are working that we can learn from? • What are the biggest issues you are facing right now? 10
Restaurant Sector Update Sean Kennedy Vice President, Public Affairs National Restaurant Association • What are one or two things that are working that we can learn from? • What are the biggest issues you are facing right now? 11
Resource Platform Update Molly Jahn Principal Investigator Repositrak/Jahn Research Group https://foodsourceusa.com/ • FoodSourceUSA is a new platform that addresses the food imbalances for perishables such as meat, produce and dairy, serving society and protecting the supply chain. 12
Hunger and Food Insecurity Update Carrie Calvert Managing Director, Government Relations Feeding America • What are one or two things that are working that we can learn from? • What are the biggest issues you are facing right now? 13
Consumer Insights Update Esmee Williams Vice President, Predictive Trends Allrecipes.com (a subsidiary of Meredith Publishing) • AllRecipes, the largest digital food brand, is a title of Meredith Publishing, which is largest publisher in the United States today and a key partner with USFRA. 14
SHELTER-IN-PLACE DRIVES SURGE IN HOME COOKING CORONAVIRUS TRENDS: FOOD SNAPSHOT Meredith Predictive Trends M A R C H 3 0 , 2 0 2 0 Published: May 14, 2020
Insight Sources: # 1 Food and Cooking Resource 60 Million US Cooks | 1.5 Billion Visits/Year Founded 1997 190 Million US Consumers | 120 Million Women 27 Brands Source: Meredith Data Studio. MEREDITH 2020 PREDICTIVE TRENDS | 16 MEREDITH + CLIENT NAME | 16 MEREDITH + CLIENT NAME | 16
Covid-19 Has More US Households Eating More Meals at Home. 47% 51% 71% 63% Of Meredith Women Of Meredith Women Of Meredith Women Of Meredith Women are cooking more/ are cooking more are interested in food, are eating at home as doing more meal from their cooking and recipe a family more often. preparation. freezer/pantry. ideas. Source: Meredith Data Studio. Meredith Consumer Connection Coronavirus Tracking Study – Wave 4, April 22, 2020. MEREDITH 2020 REAL-TIME INSIGHTS | 17 MEREDITH + CLIENT NAME | 17 MEREDITH + CLIENT NAME | 17
Cooks of All Ages Are Cooking More Now Allrecipes.com April 2020 Visits by Age +137% +91% YoY +87% YoY +63% YoY 2020 Incremental +249% +70% YoY 2019 Base 18-24 yrs. 25-34 yrs. 35-44 yrs. 45-54 yrs. 55-64 yrs. 65+ yrs. Source: Meredith Data Studio. MEREDITH 2020 REAL-TIME INSIGHTS | 18 MEREDITH + CLIENT NAME | 18 MEREDITH + CLIENT NAME | 18
Prioritizing Comfort & Convenience Over Complexity April 2020 Recipe Views Breakfast Lunch Dinner +144% YoY +80% YoY +83% YoY Source: Meredith Data Studio. MEREDITH 2020 REAL-TIME INSIGHTS | 19 MEREDITH + CLIENT NAME | 19 MEREDITH + CLIENT NAME | 19
More Of Everything Demand up strongly for all types and forms of ingredients (frozen, canned, dried, fresh); with longer ‘shelf - life’ ingredients benefiting most. PROTEINS DAIRY Beef Pork Chicken Eggs Dairy Milk Butter Cheese +89% YoY +64% YoY +81% YoY +222% YoY +143% YoY +70% YoY +55% YoY +79% YoY VEGETABLES FRUITS Broccoli Carrots Corn Legumes Apples Berries Lemons Bananas +380% YoY +233% YoY +46% YoY +85% YoY +80% YoY +61% YoY +65% YoY +176% YoY Source: Meredith Data Studio. MEREDITH 2020 REAL-TIME INSIGHTS | 20 MEREDITH + CLIENT NAME | 20 MEREDITH + CLIENT NAME | 20
Recommend
More recommend
