Jerky Trends Whats Driving the Demand for Jerky? Interest in High - - PowerPoint PPT Presentation

Jerky Trends

What’s Driving the Demand for Jerky?

Interest in High Protein Snacks Quick and Convenient Novel Flavors Fits into the Low Carb diet Transition into a ‘better for you’ snack Variety of

• ptions

Top Claims for Meat Snacks

United States

1. Low/No/Reduced Allergen 2. Gluten Free 3. No Additives/Preservatives 4. High/Added Protein 5. Low/No/Reduced Fat 6. All Natural Product 7. Premium 8. Hormone Free 9. Convenient Packaging

Global

1. No Additives/Preservatives 2. Low/No/Reduced Allergen 3. Ease of Use 4. High/Added Protein 5. Gluten Free 6. On-the-go 7. Halal 8. Low/No/Reduced Fat 9. Premium

Top Meat Snack Flavors and Substrates in the United States

Top Flavors

1. Smokey 2. Teriyaki 3. BBQ 4. Bacon 5. Pepper 6. Hickory Smoke

Consumer Preferences for Meat Types

80% Beef 49% Chicken 45% Turkey 45% Pork 34% Bison

Jerky Variations

Multiple Protein Sources (Salmon + Chicken, Beef + Pork). Insect Protein Jerky Jerky Bars Plant-Based Jerky (sea greens, nuts, seeds) Jerky Chips

Plant-Based Meat Snacks Trending

• 1. Vegetarian and Vegan Jerky’s
• Made of beans, nuts, chia, flax, seitan, mushrooms, coconut and seaweed.
• 2. Soy, seitan and mushrooms are the plant-base choice to best mimic the texture
• f jerky made from beef.

Looking Ahead

• The global plant-based meat market will be worth $5 billion by 2020.
• Sea greens are expected to account for 15% or $750 million of the predicted $5 billion plant-based meat

market by 2020 (Mintel, 2018).

• Sea greens such as kelp are a good plant-base protein source, having 8 g of protein per serving. Additionally,
• ther sea greens such as kombu add an intense umami flavor which turns these products into a delicious

savory snack.

Trending Flavors

• Ginger Teriyaki
• Chili Lime
• Chocolate Hazelnut
• Pineapple Habanero
• Rosemary BBQ and Maple
• Sesame Seaweed
• Thai Turmeric and Coconut
• Smoky Honey Glazed
• Szechuan peppercorn
• Maple Hickory Bacon
• Peppered Pizza
• Honey Tamari
• Garam Masala Spice
• Tandoori
• Teriyaki
• Kim Chi Spice
• Sofrito
• Bloody Mary Jerky
• Sweet Cherry

Jerky Pairings

Jerky and Beer

• BBQ and dry stout
• Spicy or peppered and IPA
• Teriyaki and German Kolsch or Golden Ale

Jerky and Cheese

• Smoky jerky and gouda or Swiss
• Cajun BBQ and asiago cheese
• Cherry maple smoked jerky and Havarti

Beef Jerky and Salad

• Adds a savory layer to salads
• Lean Protein

Beef Jerky and Soup/Stew

• Tastes like a slow cooked beef without the hassle
• Variety of jerky flavors provides lots of options for soup recipes

Predicted Volume Growth in the United States Meat Snack Market

2016 2017 2018 2019 2020 2021 2022

Volume M Kg Volume M Kg Volume M Kg Volume M Kg Volume M Kg Volume M Kg Volume M Kg

97.21 105.85 116.53 124.47 132.63 141.02 150.59

Key Market Figures

Convenience Stores Convenience stores in the United States account for 50% of jerky sales (Mordor

Intelligence, 2018).

Consumers 30% of meat snacks in the United States are purchased for teens- up from 6% in 2013 (IFT, 2018). American Jerky Market The meat snack market in the United States is expected to reach $2.8 billion with a 4.2% annual growth through 2022

(Mordor Intelligence, 2018).

Meet Consumer Demands with Nikken’s Ingredients

Clean Image

• Clean up your label by

replacing MSG, I+G and Yeast Extract with Nikken’s Kombu (seaweed) Extract Powder.

• Check out our, Seriously

Clean Guide to learn about

• ur most clean label
• fferings.

Vegan/Vegetarian Options

• Meet claim requirements with
• ur Vegan/Vegetarian, Allergen-

Free, Gluten-Free and Non-GMO products.

• Try our umami rich Seaweed

Powders and savory Mushroom Powders.

Novel Flavors

• With international flavors

trending, Nikken has countless

• ptions!
• Add complexity and boost

savoriness to your meat snacks by adding one of Nikken’s umami ingredients such as White Miso Powder, Fish Sauce Powder, Soy Sauce Powder or Shiitake Powder.

Create Some Trendy Seasonings with Nikken’s Ingredients

• Sweet Smoky Shiitake
• Garlicky Miso
• Miso Maple Butter
• Sesame Soy Bulgogi-

Korean BBQ

• Smokey Red Miso Rub
• Roasted Cabbage Thai

Taco

• Pineapple Mango

Miso Habanero

• White Miso Ginger
• Miso Mustard
• Cajun Mirepoix
• Lemon Rosemary Miso
• Worcestershire Tonkatsu
• Chai Red Miso
• Kimchi with Nikken’s Roasted

Cabbage

Check out our products and request a sample today!