January 2018 Executive Summary Report Monthly KPI's Jan: $61,225 - - PDF document

Jan: $61,225 Jan: 5,360 Jan: $11.42 Jan: 84 Jan: $728.87 Dec: $64,325 Dec: 5,223 Dec: $12.32 Dec: 70 Dec: $918.93 MoM:

• 4.8%

MoM: 2.6% MoM:

• 7.3%

MoM: 20.0% MoM:

• 20.7%

CPL Leads HireMaster $11.15 269 Find A Trucker Job $12.85 144 American Driver Network $26.88 186 CPL Leads Randall Reilly $44.25 113 CDL Career Now $29.85 335 American Driver Network $26.88 186 CPL Leads HiringDriversNow.com $2.34 426 BestDriverJobs.com $3.97 126 TruckDrivingJobs.com $5.05 198

CPL Leads

AmericanDriverNetwork.com $9.84 381 AllTruckJobs.com $5.24 206 TruckDrivingJobs.com $5.05 198

January 2018 Executive Summary Report

Monthly KPI's

Digital Snapshot: January vs December PMC and Job Board CPL

January December

Up 33% 16,461 VS 12,398 54% 1,117 VS $2.17 727 Up 59% Up 3% 410 398 VS Down

• 27%

$1.58 VS

Social Advertising Summary:

January December

Up 33% 41,545 VS 31,228 Down

• 4%

$24.61 Down

• 19%

654 VS 806 Down

• 5%

$23.36 VS $26,000.00 VS $26,950.00 289 459 VS Up $19.06 Down

• 31%

$13.09 VS Up 0% $3,050.00 VS $3,050.00 $16.40 Up 77% 330 VS 186 Down

• 44%

$9.24 VS

Total Spend Total Leads Cost Per Lead Hires Cost Per Hire

Visits Cost Per Visit Form Leads Apply Now Clicks Phone Leads Spend Total ATS Leads Cost Per Lead Lowest CPL PMC: Highest CPL PMC: Lowest CPL Job Boards: Highest CPL Job Boards: Reach Cost Per Lead Total Leads Spend

November, $29.61 December, $16.40 January, $9.24 $- $5.00 $10.00 $15.00 $20.00 $25.00 $30.00 $35.00 November December January

Social Cost Per Lead

Apply Now Cost Per Lead

January Social Marketing Snapshot

Top Facebook Post

CPL Leads HiringDriversNow.com $1.44 8,316 BestDriverJobs.com $2.26 2,651 AmericanDriverNetwork.com $4.81 7,883 CPL Leads TruckingCompaniesHiring.com $114.96 14 TruckingUnlimited.com $18.30 218 AllTruckJobs.com $11.90 588 CPL Leads HireMaster $11.87 2,697 Find A Trucker Job $14.48 511 Job Vid $19.81 530 CPL Leads American Driver Network $36.76 272 Randall Reilly $31.52 1,650 CDL Career Now $22.14 7,790

$21.14 $1,799.92 $284,388 $386,340 $1,350.84 $30.90

$834,783 72,017 $11.59 1,102 $757.52

Digital and Job Board Performance

$74,626 $3.66 $1,309.23

Snapshot Report

KPI's

Total Spend Total Leads Cost Per Lead Hires Cost Per Hire

Job Board Spend Job Board CPL

Job Board CPH

Digital Spend Digital CPL Highest CPL Job Boards: Lowest CPL PMC:

$0.00 $20.00 $40.00 $60.00 $80.00 $100.00 $120.00 $140.00

TruckDrivingJobs.com TruckersReport.com TruckingCompaniesHiring.com TruckingUnlimited.com

Cost Per Lead Comparison, Job Boards

Digital CPH Lowest CPL Job Boards: PMC Spend PMC CPL PMC CPH Highest CPL PMC:

Breakdowns & Comparisons

1,000 2,000 3,000 4,000 5,000 6,000 7,000

2017 2017 2017 2017 2017 2017 2017 2017 2017 2017 2017 2017 2018 January February March April May June July August September October November December January

Leads

Leads

$74,626.32 $284,388.00 $386,340.00 $16,630.00 $0.00 $61,090.00 $11,145.00

Spending Breakdown, Media Type Job Boards Performance Marketing Campaign Digital Media Traditional Media Print Promo Social Media Tools

$3.66 $21.14 $30.90 $5,543.33 $23.98

$0.00 $1,000.00 $2,000.00 $3,000.00 $4,000.00 $5,000.00 $6,000.00

Job Boards Performance Marketing Campaign Digital Media Traditional Media Social Media

Cost Per Lead Comparison, Media Type

20,382 13,450 12,501 3 2,548

Leads Breakdown, Media Type Job Boards Performance Marketing Campaign Digital Media Traditional Media Social Media

4,647 5,111 3,557 5,014 4,143 3,613 3,711 3,290 3,443 2,844 3,690 3,827 $13.50 $12.27 $20.44 $14.10 $17.73 $20.51 $17.87 $20.86 $20.53 $26.51 $17.43 $16.00 $0.00 $5.00 $10.00 $15.00 $20.00 $25.00 $30.00

1,000 2,000 3,000 4,000 5,000 6,000

2017 2017 2017 2017 2017 2017 2017 2017 2017 2017 2017 2018 February March April May June July August September October November December January

Spend and Avg CPL

Leads CPL

Year 2018 Month January Media Type Sum of Spend Calls ATS Leads Total Leads Total Hires Cost Per Lead Cost Per Hire Lead to Hire Ratio Job Boards AllTruckJobs.com $1,080.00 206 206 5.24 $

• $

0.00% AmericanDriverNetwork.com $3,750.00 50 331 381 1 9.84 $ 3,750.00 $ 0.26% BestDriverJobs.com $500.00 126 126 1 3.97 $ 500.00 $ 0.79% HiringDriversNow.com $995.00 11 415 426 2 2.34 $ 497.50 $ 0.47% TruckDrivingJobs.com $1,000.00 198 198 1 5.05 $ 1,000.00 $ 0.51% Job Boards Total $7,325.00 61 1276 1,337 5 5.48 $ 1,465.00 $ 0.37% Performance Marketing Campaign Performance Marketing Campaign $24,850.00 216 831 1,047 14 23.73 $ 1,775.00 $ 1.34% American Driver Network $5,000.00 105 81 186 4 26.88 $ 1,250.00 $ 2.15% CDL Career Now $10,000.00 64 271 335 2 29.85 $ 5,000.00 $ 0.60% Find A Trucker Job $1,850.00 19 125 144 3 12.85 $ 616.67 $ 2.08% HireMaster $3,000.00 4 265 269 11.15 $

• $

0.00% Randall Reilly $5,000.00 24 89 113 5 44.25 $ 1,000.00 $ 4.42% Performance Marketing Campaign Total $24,850.00 216 831 1,047 14 23.73 $ 1,775.00 $ 1.34% Digital Media SEM Campaign $26,000.00 459 654 1,113 25 23.36 $ 1,040.00 $ 2.25% Digital Media Total $26,000.00 459 654 1,113 25 23.36 $ 1,040.00 $ 2.25% Social Media Social Advertising $3,050.00 18 312 330 4 9.24 $ 762.50 $ 1.21% Social Media Total $3,050.00 18 312 330 4 9.24 $ 762.50 $ 1.21% Total Other Other (Calls, Leads, Hires) $0.00 595 938 1,533 36

• $
• $

2.35% Total Other Total $0.00 595 938 1,533 36

• $
• $

2.35% Grand Total $61,225.00 1349 4011 5,360 84 11.42 $ 728.87 $ 1.57%

Tracking Report