It was 1919 in Livarot, the heart of From generation to generation, - - PowerPoint PPT Presentation

It was 1919 in Livarot, the heart of Normandy, that Écusson was born. The name Écusson comes from the term “en écusson” which refers to the process of grafting a selected bud to a tree trunk in

• rder to cultivate a specific apple varietal.

From generation to generation, we pride

• urselves on passing down our unique spirit
• f innovation. Our Écusson cider masters

demonstrate years of cider making know how: from the cultivation of the best cider- making apple varieties, all the way through to the bottling process.

Behind Écusson, is a cooperative model of 300 apple producers, each committed to a sustainable agriculture model driven by strong values: sustainability, proximity and solidarity. With a respect for nature at the heart of our brand, our producers adopt a charter of good practices and progress: the Nature Quality Charter. This charter is what guides us and inspires us every day. "Let's give back to nature what it gives us."

Écusson, the Organic cider that represents new ways of living. Sharing, community, collaboration, respect for the environment and reconnection with nature.

AMBITION To establish Écusson as the natural ally, the cool and refreshing break. VISION Écusson reconnects us with nature. PERSONALITY Organic Eco Engaged Collaborative Without Artifice VALUES French Liberty Naturality BENEFITS RATIONAL The refreshing pleasure of a

• rganic, light and fruity cider.

EMOTIONAL Reconnecting people with moments that are honest and true. BRAND ESSENCE TARGET Urban women 35-49 years who value simplicity and who are looking to reconnect with nature. RTB Organic and fruity ciders Light ciders, low in alcohol. RTB A French cooperative with 300 growers. Respectful production practices built around biodiversity. Apples grown nearby the cider house.

* with 49% organic juice, 51% Rouge Délice Apples

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