Its a Changing World 4 Key Items That Drive Digital Success - - - PowerPoint PPT Presentation

It’s a Changing World

4 Key Items That Drive Digital Success

• Traffic
• Engagement
• Conversion
• Retention

• Displa

lay T Traffic fic – Drives Awareness & Brand

• Paid T

Traffic fic – Supports search related thoughts

• Organ

anic – Content is the key driver of organic (SEO) rankings

• So

Social – Social is a by product of content with engagement

• Reta

targeti ting – Bring them back – Stay top of mind

NOTE TE: Content includes written words, spoken words, video and pictures

Traffic

• What am

t am I wan wanting th them to to do do?

• What i

t is th the pag page o

• r

r page pages I I wan want th t them to to review?

• What acti

t actions do do I wan want th them to to take take?

• Ho

How do w do I kn know w if th they to took k th those acti actions?

Engagement

• What i

is a conv nver ersion? sion?

• Its an action that you predetermine that has a meaningful impact on

your business

• Measure the impact of that action on your business
• Fill out form
• Download information
• Book hotel from your site
• Book a flight – a tour – an adventure
• Download trail guide – fishing guide

Conversion

• Brin

ring T Them hem B Bac ack

• Cookie them and follow their progress
• Build cookie pools from your key “measurable” pages
• Resend them a message “Display Ad” from the key page they last

visited

• Send them special offers – now – 3 months or even next year
• Make them feel special
• This is the best and cheapest way to drive more business

Retention

Doug Schust

dschust@hagadonedigital.com 208 620-4230

Mastering Digital