Is the re a ny suc h thing a s a fre e lunc h? How to find a r - - PowerPoint PPT Presentation
Is the re a ny suc h thing a s a fre e lunc h? How to find a r e ve nue str ate gy for your blog Vic ky Ha mpto n | E uro pe a n F o o d Blo g g e r Co nve ntio n Amste rd a m | 9 June 2016 Introduc tion Vic ky Hampton Amste rdamF
Vic ky Ha mpto n | E uro pe a n F
Amste rd a m | 9 June 2016
Vic ky Hampton Amste rdamF
Re sta ura nt, fo o d a nd tra ve l b lo g g e r fo r 9 ye a rs in Amste rd a m.
he re se arc h:
▸ Blog g e rs ▸ R
e a de rs/ visitors of blog s
▸ Bra nds working with blog s
he dile mmas of sponsore d c onte nt
Consumers Advertisers Writer Videographer Photographer
Consumers Advertisers Videographer
Blog
Vlogger
Text Photo Video Web Development Promotion SEO
Sur ve y of +/ - 40 blogge r s in food, tr ave l, life style and te c h fie lds Sur ve y of ar
+/ - 50 r e ade r s of blogs of all type s Sur ve y of +/ - 15 br ands, pr e dominantly in the food se c tor
Hobby 61% Both/ Unsure 30%
Hobby Professionally
a hobby
Profes- sionally 9%
Ye s 65%
No 25%
Othe r 10%
Yes No Other
Did yo u la te r ha ve the a im to ma ke mo ne y?
a hobby
ma ke mone y from blog g ing
F ull- time job 31%
Part-time job 10%
Ma jor ity fr e e la nc e 34%
Blog 3%
Other 22%
Full-time job Part-time job Majority freelance Blog Other
Do yo u ha ve a n inc o me in a d d itio n to b lo g g ing ?
a hobby
ma ke mone y from blog g ing
sa la rie d or fre e la nc e job
Adve vertising ng
Adve vertising ng
Affiliate campa paigns ns Syndi ndication Spo pons nsored d content
(fre e me a ls, produc ts, se rvic e s, e tc ) is by fa r the most c ommon form of re ve nue
Ho w d o yo u ma ke mo ne y DIRE CT L Y fro m yo ur b lo g ?
19% 25% 13% 16%
19% 44% 22% 28%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
Inde pe nde nc e
Can you be tr uly unbiase d if you r e c e ive d some thing for fr e e ?
T rust
How do your r e ade r s know if you love d that r e staur ant or we r e paid to r e c omme nd it?
Diffe re ntiation
How c an you diffe r e ntiate your sponsor e d c onte nt fr
your r e gular c onte nt?
Obje c tivity
Is your e xpe r ie nc e the same as a r e gular c ustome r ’s e xpe r ie nc e ?
23% 52% 36% 19% 42% 32% 23%
0% 10% 20% 30% 40% 50% 60%
he hig he st proportion of blog g e rs a c c e pt fre e bie s
wha t the y like (positive or ne g a tive ) tha n those who fe e l
a re not a wa re tha t some blog posts a re sponsore d, e ithe r in mone y or fre e produc ts/ se rvic e s
Yes 88% No 12%
Yes No
Are yo u a wa re o f spo nso re d b lo g po sts?
sponsore d blog c onte nt on c ondition tha t:
2% 45% 59% 24% 4% 8%
0% 10% 20% 30% 40% 50% 60% 70%
blog g e r a bout a sponsore d post
Yes 55% No 45%
Yes No
wo- thirds offe re d a fre e me a l/ produc t/ se rvic e
Ha ve yo u e ve r a ppro a c he d a b lo g to fe a ture yo ur b ra nd in a po st?
would e xpe c t a positive post; 60% wouldn’t e xpe c t a nything
the blog g e r to disc lose it to re a de rs if the y’d re c e ive d fre e bie s or mone y
Positive post 10% Nothing 60% Honest post 30%
Positive post Nothing Honest post
ma ke more mone y indire c tly tha n dire c tly from the ir blog !
More money directly 22% More money indirectly 50% Equal directly / indirectly 12% Other 16%
More money directly More money indirectly Equal directly / indirectly Other
Do yo u ma ke mo re mo ne y d ire c tly
Related w writing:
Spee eeches / es / presen esentations:
Classe ses / s / worksho hops ps:
Consul ulting ng / / traini ning ng:
production Other er f freel eelance work: k:
development
Book s sales: es:
Sponsore d c onte nt is pe rsonal
L ittle c onse nsus be twe e n or within blogge r s, visitor s and br
e d c onte nt is a pe r sonal c hoic e
Dire c t and indire c t re ve nue s
T he r e ar e many indir e c t as we ll as dir e c t r e ve nue str e ams – many blogge r s e ar n mor e indir e c tly
E volution
Conte nt has e volve d r apidly in the last 20 ye ar s – it’s like ly to c hange c omple te ly in the ne xt
T he future
Blogging de gr e e s? Blogge r s’ guide line s? Code of e thic s? Adve r tising standar ds?
ve rything Yo u Ne e d to K no w a b o ut Spo nso re d Co nte nt: https:/ / mo z.c o m/ b lo g / e ve rything -yo u-ne e d-to -kno w-a b o ut-spo nso re d -c o nte nt
e le va nc e , Adve rto ria ls in the Ag e o f Co nte nt Ma rke ting a nd Pro mo tio n:
http:/ / re le va nc e .c o m/ a dve rto ria ls-in-the -a g e -o f-c o nte nt-ma rke ting -a nd -pro mo tio n/
http:/ / www.pro b lo g g e r.ne t/ ma ke -mo ne y-b lo g g ing -po rta l/
thic a l Blo g g ing : http:/ / www.a mste rda mfo o die .nl/ 2015/ e thic a l-fo o d-b lo g g ing /
http:/ / www.the jung a lo w.c o m/ 2016/ 05/ b lo g g ing -mo ne y-ma tte rs.html
http:/ / pinc ho fyum.c o m/ fe b rua ry-tra ffic -inc o me -re po rt
iving , Ho w to Ma ke Mo ne y a t Blo g g ing :
http:/ / www.c a rrie o nliving .c o m/ 2016/ 05/ 10/ b lo g g e r-b yte s-ho w-do -i-ma ke -mo ne y/