Introduction to Naponta Ltd .
• Naponta Ltd is the manufacturer and distributor of the leading Muesli and Muesli bar brand Cerbona of Hungary. • Cerbona has been voted Superbrand in 2014, 2013 ( and in 2005) • Number of employees: 100 prs • Annual turnover 2014: 9,5 million euros • Annual turnover plan 2015: ca. 11 million euros • The company has deep experience in extruded cereal products, developing, and producing not only its market leader brand, but several private label products all around Europe. • Quality assurance systems: BRC • A Lean quality assurance system is being employed in our company to assist the sales management and other processes for the benefit of our partners.
• The Cerbona brand was launched in Hungary in 1988. Market leader for the last 20 years in muesli bar and muesli categories, listed by the leading domestic and international food chains: Tesco, Auchan, Spar, Cora, Match, Metro, Profi, Penny Market, CBA, Real, DM, Müller , Rossmann, Aldi. • Beside the home market of Hungary, Cerbona brand is already distributed successfully on more than 25 export markets. • Naponta is open to cooperate with distributors/ private label opportunities. • We believe that our products combined with the good pricing offers a great opportunity on the increasing market of health foods.
- Muesli bars - • Market position: market-leader in Hungary last 20 years • Coated • Rich in fiber • Rich in fruits and nuts • With honey • No added sugar • Low sugar • No preservatives • No trans-fats Delicious in all variants
- Fruity Muesli bars - • Sour cherry, apple,fruit- rich in real fruit and dietary fibre, with honey • Fitt – fruity – nutty variant with added calcium • Coconut, banana – with choco coating, BUT 55- 65% reduced sugar • Cranberry – with honey and yoghurt coating • New- Strawberry with yoghurt 50% reduced sugar Sizes: 20 g/bar, 20 bars/display box
- Choco and similar tastes- Muesli bars - • Chocolate-hazelnut with cocoa coating- produced with acacia honey, dipped into soft choco • Coffee with white coating – with real coffee, produced with acacia honey, dipped into soft cream, rich in fibers • Chocolate -rich in nuts, produced with acacia honey, rich in fibers • Dark Chocolate with cranberry with dark chocolate coating -rich in real fruit, BUT with 70% less sugar Sizes: 20 g/bar, 20 bars/display box
- Sugar free- Muesli bars - • Big success and trend following- • Cocoa&nuts, Red fruits with no added sugar- with sweetener Sizes: 20 g/bar, 20 bars/display box
- Mueslis - • Market-leader in Hungary for the last 20 years • Taste focused mueslies with crunchy clusters of flakes- Unique, enjoyable & popular texture • With 4 types of cereal flakes and oat flakes • Up-to-date recipes (fruits, acacia honey, dark chocolate, dutch cocoa powder etc.) • 2 new Crunchy type of mueslis
- Mueslis - • Apple • Coconut • Dark chocolate • Acacia Honey • Strawberry (no sugar added) • Blueberry • Chocolate • Cherry • 200g bag or 375 g bag
-Crunchy Mueslis - • High quality oatflakes baked crunchy-with added choco or fruits • Milk chocolate: with choco pieces and almond • Fruits: with cranberry, apple and maracuja • 30% less sugar! • With oat germ • In 200g bags
- Fitt Wheat and Corn Flakes - • with added Calcium and Vitamin -D • Fitt Wheat flakes: wholegrain wheat and other cereals • Fitt Corn Flakes: quality selected corn • in 300g box
- Walt Disney flakes and cereal bars - • Healthy breakfast cereals and cereal bars meeting Disney nutritional standards • Popular Walt Disney characters • Up-to-date recipe: with added calcium • Delicious flavors: chocolate and cinnamon (ball and flakes) • Packaging designed for modern trade
- Walt Disney flakes and cereal bars - • ‘Disney Cars ’ chocoballs: 225 g paper box • ‘Disney Fairies ’ chocolate flakes: 225 g paper box • ‘Disney Mickey and Friends ’ cinnamon squares: 225 g paper box • ‘Disney Planes ’ choco cereal bar: 22g • ‘Disney Mickey and Friends ’ cinnamon cereal bar: 22g
- Oat products and Wheat bran- • Following the trend of health food • Steam treated only! No further additives of any kind. • Oat product include the most important part: oat germ • Popular for breakfast meals or as add-ons • Popular for cooking- baking
- Cerbona Oat products and Wheat bran- • Oat Flakes: 500 g paper bag- Fine grain, perfect for porridge or cooking. • Oat Flakes Flour: 500 g paper bag - Fine grain, steam treated • Oat Bran: 250 g paper box-Fine grain, with oat germ • Wheat Bran : 250 g paper box-Fine grain, perfect for cooking
- Puffed Rice and wheat cakes- • Wholegrain wheat, brown rice and sea salt is used only • Extra thin slices- 0,5-0,6 cm thickness, and 14 pcs/ pack • More slices but at the same time a lower calory per slice – appealing consumer benefit
- Puffed Rice and wheat cakes- • Rice Cakes/natural: 90g - Brown rice, 14 thin slices • Rice Cakes/slightly salted: 90g - Brown rice, with sea salt, 14 thin slices • Wheat Cakes /natural: 90g - Whole grain, 14 thin slices • Wheat Cakes /slightly salted:90g - Whole grain, with sea salt, 14 thin slices
- Durillo Durum/ Semolina pasta - • Market-leader in Hungary in the durum pasta segment, high quality semolina pasta, in the most liked Italian shapes • GMO free wheat
- Durillo Durum/ Semolina pasta - • Durillo durum pasta (in 500 g bag) • spaghetti, fusilli, hornet,rippled square, penne
- History - • 1962: Foundation of the ancestor companies (Cerbona food trading Co., Mill trading Co.) Activities: grain purchasing, milling, later production of pasta, chips, snacks • 1988: introduction of brand Cerbona • 1989: launch of the müsli and müsli bars range • 2012: Naponta ltd. acquires production plant, Cerbona brand, takes over staff • 2013: Addition of new items to portfolio: snacks, chips etc.
- Private Label Range - Müslis , Breakfast Cereals, Cerealbars, Savoury Snacks, Pellets, Chips items can be developed by our teams to suit customers’ requirements
Market Position in Hungary of Cerbona • Muesli bars- absolut market leader for 25 years – MAT 2013 YTD 38,6% • Muesli – market leader for branded müeslis for 25years – MAT 2013 YTD 18,8% • Kids breakfast cereals – second branded cereal after Nestle
Muesli bars- absolut market leader for 25 years MAT 2013 YTD 38,6%
Muesli bars- absolut market leader for 25 years MAT 2013 YTD 38,6% Értékbeni részesedés % - MAT TY (2012 DEC - 2013 NOV) SZERVEZETT SZERVEZETT TELJES GYÁRTÓK HIPERMARKETEK KERESKEDELEM DISZKONTOK KERESKEDELEM EGYEB MAGYARORSZAG NAGY KICSI PRIVATE LABEL 38,5 18,6 24,3 91,7 27,4 13,9 CERBONA 36,8 51,5 50,2 0,0 40,2 62,1 EGYEB GYARTO 6,5 7,7 6,6 0,6 9,4 8,8 CORNY 6,1 9,0 3,6 0,0 9,6 5,8 NESTLE 4,4 6,0 9,2 NA 4,2 3,0 CORNEXI 3,9 5,3 1,8 7,7 1,5 1,1 USOVSKO 3,8 2,0 4,3 NA 7,7 5,4 BIOQUELLE NA NA NA NA NA NA DR.OETKER NA NA NA NA NA NA
Muesli – market leader for branded müeslis for 25years MAT 2013 YTD 18,8%
Muesli – market leader for branded müeslis for 25years MAT 2013 YTD 18,8% Értékbeni részesedés % - MAT TY (2012 DEC - 2013 NOV) TELJES SZERVEZETT SZERVEZETT GYÁRTÓK HIPERMARKETEK DISZKONTOK EGYEB MAGYARORSZAG KERESKEDELEM NAGY KERESKEDELEM KICSI BIOQUELLE 0,8 0,5 0,4 NA 2,8 NA BRUGGEN NA NA NA NA NA NA CORNEXI NA NA NA NA NA NA CERBONA 18,8 24,3 20,5 8,9 19,1 47,9 DR. OETKER 9,8 16,0 15,2 0,0 8,2 4,2 FORTUNATE 4,2 6,7 3,5 NA 6,2 6,8 HAHNE 0,6 0,9 0,8 NA 0,7 0,0 PRIVATE LABEL 48,8 25,9 42,3 90,8 40,5 8,0 NESTLE 0,2 0,4 0,4 NA 0,0 0,1 NATURA 0,3 NA 0,7 NA 0,5 2,6 WEETABIX 0,2 0,5 0,2 NA 0,0 NA HIPP NA NA NA NA NA NA KELLOGG'S 0,1 NA NA NA 0,2 NA USOVSKO 4,2 5,7 2,6 NA 7,5 18,8 SANTE 0,1 0,1 0,2 NA 0,0 NA EGYEB GYARTO 11,9 19,0 13,3 0,4 14,2 11,6
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