Introduction: Richard Guiney, CEO DublinTown A TIME OF RAPID - - PowerPoint PPT Presentation
Introduction: Richard Guiney, CEO DublinTown A TIME OF RAPID CHANGE THE WORLD IS CHANGING VERY FAST & WE NEED TO ADAPT USE OF CITIES IS BEING REDEFINED 21st century will be defined by technology ADVENT OF M-COMMERCE Mobile
THE WORLD IS CHANGING VERY FAST & WE NEED TO ADAPT USE OF CITIES IS BEING REDEFINED 21st century will be defined by technology ADVENT OF M-COMMERCE Mobile enabled website Retailers must be multi-channel Evenings & Sundays
Gone are the days when we had to wait to share our experiences by word of mouth.
Now we upload videos, share photos, chat, tweet and connect instantly.
in the world by 2020
every minute (compared to 0 hours in 2007)
Nearly 20% of consumers surveyed by PWC are spending more than half of their disposable income online
[PricewaterhouseCoopers]
72% of consumers use their smartphone in-store and 42% make use of in-store multimedia shopping aids
[DigitasLBi]
By 2016, 23% of total retail spend, and 37% of total advertising revenues will be online. Small businesses that use the web frequently have higher sales growth (x3) those that don’t.
[Boston Consulting Group]
Mobile devices are the fastest growing technology for consumers to access content and services online, accounting for 20% of all ICT sales in 2013, and 57% of ICT market growth
[International Data Corporation]
70 80 90 100 110 120 130 140 March June September December March June September December March June September December March June September December March June September December March June September December March June September December March June September December March June September December March June September December March June September December March June September December March June September December March June September December March June September December 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
RETAIL SALES 2006 - 2020
Dept Store Textiles, Clothing & Footware
CONSUMERS WHO WOULD BUY LESS WITHOUT DIGITAL OFFERING: 5.5% TOTAL SPEND LOST FROM THIS GROUP: £4.3BN CONSUMERS WHO WOULD USE ANOTHER RETAILER: 4.1% TOTAL SPEND LOST FROM THIS GROUP: £7.9BN TOTAL CONSUMERS WHO WOULD TAKE ACTION: 9.6% TOTAL SPEND LOST FROM THIS GROUP: £12.2BN
THE BUILDING OF EXPERIENCE EVENING TIME USE 65% would shop and socialise if shops stayed open 80% want to socialise as part of the same trip DISTRICT IDENTITIES Each district must have its own identity & range of offer
54% 54% 29% 26% 24% 14% 0% 10% 20% 30% 40% 50% 60% Variety of shops Value A good vibe Availability
Nice places to meet Nice bars
What determines where people shop?
82% 10% 8% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Yes No opinion No
Do you shop in Dublin because of good amenities, restaurants & coffee shops?
20,000 40,000 60,000 80,000 100,000 120,000 140,000 160,000 H10 H11 H12 H13 H14 H15 H16 H17 H18 H19 H20 H21 H22 H23 Footfall Hour of day Purple Flag Area Non-Purple Flag Area