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INTERROBANG AGENCY Problem Overview Reliability Issues - - PowerPoint PPT Presentation
INTERROBANG AGENCY Problem Overview Reliability Issues - - PowerPoint PPT Presentation
Lauren Pratt Anthony Starling Camika Blackwell Kendall Hotchkiss INTERROBANG AGENCY Problem Overview Reliability Issues Organization Navigation Project Goals User friendly Shopper friendly Overall, just friendly The foremost option for
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User friendly Shopper friendly Overall, just friendly The foremost option for collectors
Project Goals
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Target Audience
Collectors of Media ages 18-35
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Qualitative Research
Observations Focus Groups and Interviews Personification Collages
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On-site Observations–HPB
Treasure hunting Determination to find specific item – even if “only browsing”
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On-site Interview
Collects classic books Shops once a month at many Half Price Books
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On-site Observations–B&N
People didn’t stay in the store as long Appeared to be in a hurry
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Personification
Barnes and Noble
- lder male, 30-50s
generally uninvited
Books-a-Million
middle aged female, 30-45 generally invited
Half Price Books
young aged male, 20-30s generally invited
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Personification
Barnes and Noble Barista technology lover with social media Half Price Books English professor
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Collecting and Collectors:
Seen as a variety of different items OR Collecting of only one thing
About Half Price Books:
Mostly unheard of or never shopped there Wide selection of items and prices are good
Focus Groups and Interviews
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Collages
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Wonderful place to relax and browse Many people use it as a place to kill time
Research Insights
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Change the viewing mentality of collectors & Make hidden collectors proud!
Conclusive Insight
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