International Recruitment and Conversion 18 May 2017 Patrick - - PowerPoint PPT Presentation
International Recruitment and Conversion 18 May 2017 Patrick Whitfield Commercial Director UK & Europe Who are Hobsons? 1000+ universities use our CRM 2m+ prospective students managed on behalf of universities in 2016 62,000+ respondents
Patrick Whitfield Commercial Director UK & Europe
1000+ universities use our CRM 2m+ prospective students managed on behalf
62,000+ respondents to 2017 International Student Survey www.internationalstudentsurvey.com
1. Political impact 2. How do international students decide where to study? 3. Inside the international student journey 4. Growing importance of social media and instant messaging 5. Power of word of mouth
Within your control Brand Product Strategy Structure and systems Execution Fix or Optimise
Outside your control Political Economic Social Technological Legal Exploit or Mitigate
Has the UK's decision to leave the EU affected your interest in studying in the UK as an international student?
Percentage of respondents
It has made no difference to how interested I am in studying in the UK It has made me less interested in studying in the UK It has made me more interested in studying in the UK I don't know 68.5% 12.7% 11.3% 7.4%
Does this Executive Order affect your plans to study in the United States?
Percentage of respondents, question asked to nationalities not directly affected by the travel ban (e.g. not the six restricted Muslim-majority countries)
Yes No Unsure 35.7% 52.4% 11.9%
Percentage of respondents
Yes - They fully persuade me that the UK is welcoming to international students Yes - They slightly persuade me that the UK is welcoming to international students No - They dont pursuade me that the UK is welcoming to international students 46.6% 37.2% 16.2%
In what order do you consider the following?
Overall rank and rank score* by item
1 The subject I want to study 2 The country I want to study in 3 The university I want to study at 55,372 38,192 35,263
compared to alternative options.
What five things are most important to you when choosing a country?
Percentage of times each item was ranked 1 to 5, where 1 is most important
1 2 3 4 5 It has universities with high quality teaching It is welcoming to international students I can get a visa to study there It has an affordable cost of living It has well-ranked universities I have friends or family living there The lifestyle appeals to me It has a good reputation as a place to study I can get a visa to work after graduating It was recommended to me It has good graduate employment options 26.9% 33.7% 23.6% 19.4% 25.1% 26.9% 19.5% 18.4% 18.8% 17.8% 14.4% 24.3% 20.7% 21.5% 20.1% 20.6% 20.1% 20.4% 19.7% 19.0% 19.3% 17.0% 20.5% 17.5% 19.2% 21.7% 18.0% 16.5% 19.7% 20.7% 19.3% 19.6% 19.9% 16.7% 14.8% 19.2% 20.6% 17.2% 17.3% 20.9% 21.2% 21.9% 20.0% 22.1% 11.6% 13.2% 16.6% 18.3% 19.1% 19.2% 19.6% 20.0% 21.0% 23.3% 26.7%
What five things are most important to you when choosing a town or city?
Percentage of times each item was ranked 1 to 5, where 1 is most important
1 2 3 4 5 It is a safe and welcoming place for international students It has universities with high quality teaching I have friends or family living there It has well-ranked universities I can work while studying It has affordable private accommodation It has a good reputation as a place to study It has good lifestyle and leisure opportunities I can get a visa to work there after I graduate It was recommended to me I will have access to my preferred employers 27.9% 35.5% 26.1% 25.5% 20.7% 21.2% 20.0% 21.2% 26.5% 15.5% 12.1% 22.8% 20.1% 22.1% 21.7% 21.8% 21.4% 20.5% 19.3% 19.7% 18.3% 16.5% 20.1% 17.6% 19.1% 20.0% 21.4% 20.9% 21.0% 19.4% 16.8% 19.4% 18.7% 17.4% 13.0% 18.2% 18.1% 20.2% 20.2% 20.8% 21.0% 16.8% 22.0% 21.3% 11.8% 13.8% 14.5% 14.8% 15.9% 16.3% 17.7% 19.1% 20.2% 24.8% 31.5%
Which of the following are you more likely to choose?
Percentage choosing each item as their preferred option
A university with excellent teaching quality A university with high rankings
80% 20%
expect to know the
application within 3 days of submission
24% 56.5% 14.8% 4.6% 23.6% 0% 10% 20% 30% 40% 50% 60%
Do you have any friends or family that have previously or are currently studying as an international student?
have a friend and/or family member(s) that is/has studied as an international student
31.2% 48% 14.4% 27.8% 23.9% 0% 10% 20% 30% 40% 50% 60%
Has the experience of your friend(s) and/or family influenced your choice of country, city, university or course?
say the experience
family has influenced their choices
1. Focus resources on what you can control while gathering data on what you can’t 2. Play to your strengths in teaching quality 3. Emphasise your happy customers 4. Be equipped to manage a lengthy student journey 5. Invest in a broad social reach 6. Download www.internationalstudentsurvey.com
Download www.internationalstudentsurvey.com