[PPT] - interests in the academic community - experiences of the Faculty of PowerPoint Presentation

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Combining journalism education with promotion of physical activity and pro-sport interests in the academic community - experiences of the Faculty of Political Science and Journalism at Adam Mickiewicz University in Poznań, Poland

Jędrzej Skrzypczak, Bartosz Hordecki

Faculty of Political Science and Journalism Adam Mickiewicz University in Poznań

STUDY VISIT to LINNAEUS UNIVERSITY, FOJO MEDIA INSTITUTE 6 – 10 OCTOBER 2019, KALMAR

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The main goal of the scientific project was to examine the impact of media messages on:

the interests,
the preferences
and especially the inclination of students

to take up a physical activity.

The media role in promoting physical activity and pro-sport interests in the academic community

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Media as a source of knowledge and promotion
f various types of sport disciplines;
Balance between media coverage regarding

commercialised as well as non-commercialised variants of engaging the public in sport;

Balance between proliferation of sport

imaginings as competition and cooperation. Sport in media - The ideal:

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Art. 21.1 of the Polish Act on radio and television

broadcasting of 29 December, 1992

Public radio and television will carry out their public

mission by providing, on terms laid down in this Act, all of society, and individual groups thereof, with diversified programme services and other services in the area of information, journalism, culture, entertainment, education and sports.

These

will be pluralistic, impartial, well-balanced, independent and innovative, marked by the high quality and integrity of broadcast.

Sport in media - Legal framework

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The situation is far from the ideal as presented above as well as from the guidelines stipulated in the Act on radio and television broadcasting

General characteristics of sports representation in Polish media

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intense domination of coverage regarding

commercialised types of sporting events;

non-commercialised types of sporting events

presented not only infrequently but also schematically and unattractively Sports coverage in Polish media – general features:

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The style of being involved in academic sport has no adequate representation in Polish media and is not promoted by Polish publishers and broadcasters.

Consequently

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there is much space for professional but not amateur

sporting events in Polish media coverage;

Polish media coverage regarding sport appeals

strongly to national pride;

Polish media coverage often politicise sporting issues;
there are frequent suggestions that some sport

disciplines are more attractive and essential than

thers;
team disciplines are visibly more prominent than

individual ones;

Sports coverage in Polish media – detailed features:

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Polish media coverage of sport is highly
riented on football; much, but seemingly less

attention is also devoted to handball, volleyball, basketball, ski jumping, professional boxing or tennis;

there is intense stress on presenting sporting

stars, their lifestyle and their relations in professional as well as in private sphere;

sportsmen and sportswomen are often

presented as heroes and heroines; Sports coverage in Polish media – detailed features:

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sportsmen and sportswomen are often presented

as brands;

we can observe a kind of familiarisation of the

most famous sportsmen and sportswomen in Polish media coverage;

in many media relations journalists are eager to

shorten the distance between themselves, audiences, and sport professionals;

sport relations are often used as an instrument of

media auto-promotion as well as of developing narratives concerning sport journalism Sports coverage in Polish media – detailed features:

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Polish media coverage regarding sport seems to be highly

tabloidised;

coverage of sport disseminated by media publishers and

broadcasters in Poland are hyperrealistic which may proliferate many harmful stereotypes on physical activity and healthy style of life;

the highly commercialised and industrialised vision of sport

promoted by Polish media marginalises values typical to academic as well as amateur sport communities.

Generally speaking

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The survey was conducted in 2017.
We asked 600 students (71% of women

and 29% of men), mainly among first-year students, from 6 Polish universities.

The media role in promoting physical activity and pro-sport interests in the academic community

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3% 37% 50% 8% 2%

1 means horrible 2 3 4 5 means excellent

The self-assessment of their physical condition.

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59% 6% 35%

amateur sports professional sports they do not practice at all

How many respondents do sports activities?

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every day 2% several times a week 37%

nce a week

32% Did not answer this question [PERCENTAGE]

every day several times a week

nce a week

did not answer this question

How often a week respondents undertake physical activities?

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54% 41% 3% 2%

they do it for health they do it to feel attractive "because it is fashionable" it was actively encouraged by media

What are the reasons why students undertake physical activity and sport?

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42% 33% 17% 5% 3%

social media websites television press radio

What kind of media is the most effective in encouraging students to play sport?

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20% 25% 28% 27%

yes no % of respondents were undecided did not respond

Do sporting media broadcasts (including academic sport) make students more willing to undertake sporting activities?

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29% 19% 15% 14% 23%

sports broadcasts/reports various guides lifestyle programmes

ther types of media coverage

% did not respond

What type of media content encourages respondents to engage in sporting activities?

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78 41 40 11 7 11 5 INTERNET TELEVISION SOCIAL MEDIA PRESS RADIO OTHER SOURCES THEY ARE NOT LOOKING FOR SUCH INFORMATION, AND T INTERESTED IN THIS ISSUE

Series 1

What kind of sources of knowledge about the sport are the most popular?

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36% 36% 24% 4%

don’t use less than 1 h 2-4 h More than 4h

How many hours a day do you use the television?

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40% 39% 17% 4%

don’t use Less then 1 h 2-4h more then 4 h

How many hours a day do you use the radio?

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0% 12% 52% 36%

don’t use less than 1h 2-4h more than 4h

How many hours a day do you use the internet?

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4% 31% 44% 21%

don’t use less than 1 h 2-4h more than 4h

How many hours a day do you use social media?

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The forms of media consumption by young

persons keep changing dynamically from traditional messages towards new media.

Indeed, the use of social media, taking up more

and more daily time, appears to compete with physical activity. Short summary

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https://www.youtube.com/watch?v=o3EYXdQabs4