INSTA WOW Presentation by Birch Solutions What Well Cover What - PowerPoint PPT Presentation

INSTA – WOW Presentation by Birch Solutions

What We’ll Cover • What it is & Who Uses it • Your Goals and Profile • Posting to Insta

500 Million Active Users Daily * and Growing – Instagram is becoming the go-to social channel for consumers and businesses. *Hubspot

Demographics Gender • Ages 13 – 17: 57 million (7%) • Ages 18 – 24: 270 million (32%) • Ages 25 – 34: 270 million (32%) • Ages 35 – 44: 131 million (15%) Male Female • Ages 45 – 54: 68 million (8%) • Ages 55 – 64: 30 million (3%) • Ages 65+: 18.3 million (2%) -Hootesuite

Goals • Who do you want to attract? • Why do you want to attract them? • What do they need from you?

Sample Profiles

Your Profile • Username • Profile • Name • Website • Bio

Create Your Profile

Hashtags • Who serves the same folks you would like to get in front of? • Let’s do some Hashtag recon…

Display Purpose Focalmark, AutoHash

POSTING

Posting Options • Posts – photos/videos • Stories – 15 Seconds • IGTV – Hour long videos • Highlights

Automation Tools • Buffer • Hootsuite • Hubspot • MeetEdgar • Sprout Social • Social Flow

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