insights programme Councillor Joy Allen Portfolio Holder for - - PowerPoint PPT Presentation

Nudges for social good: Practical tips and learning from the LGA behavioural insights programme

Councillor Joy Allen Portfolio Holder for Transformation, Durham County Council

March 12 2019 www.local.gov.uk

www.local.gov.uk

#1 Engage your stakeholders

• Are my council senior leadership team and councillors on

board with the project?

• Have I formed a multi-disciplinary project team?
• Is the good will and work of external partners and

stakeholders required and have they been engaged?

www.local.gov.uk

#2 Work out your sample size

• Do I have a readily available sample size or will I look to

recruit residents to take part?

• Have I used the power calculator to work out my sample

size online?

• Have I spoken to any data, research or performance
• fficers in my council if struggling with the power

calculation?

www.local.gov.uk

#3 Be mindful of other transformational projects

• Am I planning other transformational activity in

the service at the same time as carrying out the trial?

• Are new systems being put in place and how

will this affect my trial?

• Has a new law come into force recently or is it

coming soon?

www.local.gov.uk

#4 Be aware of procurement and restructuring

• Who currently delivers the service?
• Is a procured service involved in the project

and/or will I be re-procuring during the lifecycle

• f the project?
• Can I include any learnings from the project in

a future service plan or specification?

www.local.gov.uk

#5 Ensure sufficient service capacity

• Do I have a contingency plan for different

eventualities?

• Am I able to adopt an agile project

management approach to adapt to different needs and demands?

www.local.gov.uk

#6 Data, data, data

• Have I factored in enough time to gather evidence into my project

timeline?

• Have I identified the root of the problem in order to decide on an

intervention?

• Have I tested assumptions in the data?
• Have I looked into collating both types of data – quantitative and

qualitative?

• Is a data sharing agreement needed and have I included this in

my project plan?

www.local.gov.uk

#7 Assess and manage risk

• Will the project require ethical clearance from any local

and or national bodies?

• Who will I need to apply to? How long will it take?

www.local.gov.uk

#8 Simplify your intervention

• Are the nudges automated or do they need manual

assistance or human intervention?

• Am I looking to trial something manageable rather than

biting off more than I can chew initially?

www.local.gov.uk

#9 Measure your results

• How do I know if the person has received the

nudge and that it is the nudge specifically that has caused the change in behaviour?

• Will I carry out a 12 month review and analysis
• f the results and lessons learnt?

www.local.gov.uk

#10 Scale your intervention

• Are others interested in the trial and can I

keep in touch with them as it progresses?

• Have I enabled another team to start their own

behavioural insights intervention?

• Have I contacted the LGA to help me to scale

the approach nationwide?

2019 funded projects – a brief overview of the projects

Councillor Joy Allen Portfolio Holder for Transformation, Durham City Council

March 12 2019 www.local.gov.uk

www.local.gov.uk

LGA behavioural insights 2018/19 funding

• £25,000 match fund
• 8 councils received the grant
• Currently procuring a supplier and scoping

their projects

• A scoping document for each project will be

available from April

• Results will be available over the coming year

www.local.gov.uk

Using behavioural insights in housing

• The London Borough of Hammersmith and Fulham –

changing the perceptions and therefore uptake of sheltered housing

• Wigan Metropolitan Borough Council – reducing the

proportion of local authority housing tenants in rent arrears

www.local.gov.uk

Using behavioural insights in health and children’s services

• City of Bradford Metropolitan District Council –

increasing the uptake of the flu vaccine

• Warwickshire County Council – reducing demand on

the MASH (Multi Agency Safeguarding Hub) and enabling appropriate referrals to undertake an assessment

www.local.gov.uk

• The London Borough of Havering – reducing

household waste

• The London Borough of Hounslow – increasing

levels of recycling in high rise flats

Using behavioural insights to reduce waste and increase recycling

www.local.gov.uk

Using behavioural insights to combat litter and flytipping

• New Forest District Council – reducing the

amount of litter thrown from vehicles

• Westminster City Council – increasing levels
• f recycling and reducing the amount of

abandoned waste on the streets

www.local.gov.uk

Watch this space…

• Nudges for social good: Practical tips and learning

for the LGA behavioural insights programme

• 2019 funded projects and their progress
• W: https://www.local.gov.uk/our-support/efficiency-and-

income-generation/behavioural-insights