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Nudges for social good: Practical tips and learning from the LGA behavioural insights programme Councillor Joy Allen Portfolio Holder for Transformation, Durham County Council March 12 2019 www.local.gov.uk #1 Engage your stakeholders


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Nudges for social good: Practical tips and learning from the LGA behavioural insights programme

Councillor Joy Allen Portfolio Holder for Transformation, Durham County Council

March 12 2019 www.local.gov.uk

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www.local.gov.uk

#1 Engage your stakeholders

  • Are my council senior leadership team and councillors on

board with the project?

  • Have I formed a multi-disciplinary project team?
  • Is the good will and work of external partners and

stakeholders required and have they been engaged?

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www.local.gov.uk

#2 Work out your sample size

  • Do I have a readily available sample size or will I look to

recruit residents to take part?

  • Have I used the power calculator to work out my sample

size online?

  • Have I spoken to any data, research or performance
  • fficers in my council if struggling with the power

calculation?

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www.local.gov.uk

#3 Be mindful of other transformational projects

  • Am I planning other transformational activity in

the service at the same time as carrying out the trial?

  • Are new systems being put in place and how

will this affect my trial?

  • Has a new law come into force recently or is it

coming soon?

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www.local.gov.uk

#4 Be aware of procurement and restructuring

  • Who currently delivers the service?
  • Is a procured service involved in the project

and/or will I be re-procuring during the lifecycle

  • f the project?
  • Can I include any learnings from the project in

a future service plan or specification?

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www.local.gov.uk

#5 Ensure sufficient service capacity

  • Do I have a contingency plan for different

eventualities?

  • Am I able to adopt an agile project

management approach to adapt to different needs and demands?

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www.local.gov.uk

#6 Data, data, data

  • Have I factored in enough time to gather evidence into my project

timeline?

  • Have I identified the root of the problem in order to decide on an

intervention?

  • Have I tested assumptions in the data?
  • Have I looked into collating both types of data – quantitative and

qualitative?

  • Is a data sharing agreement needed and have I included this in

my project plan?

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www.local.gov.uk

#7 Assess and manage risk

  • Will the project require ethical clearance from any local

and or national bodies?

  • Who will I need to apply to? How long will it take?
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www.local.gov.uk

#8 Simplify your intervention

  • Are the nudges automated or do they need manual

assistance or human intervention?

  • Am I looking to trial something manageable rather than

biting off more than I can chew initially?

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www.local.gov.uk

#9 Measure your results

  • How do I know if the person has received the

nudge and that it is the nudge specifically that has caused the change in behaviour?

  • Will I carry out a 12 month review and analysis
  • f the results and lessons learnt?
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www.local.gov.uk

#10 Scale your intervention

  • Are others interested in the trial and can I

keep in touch with them as it progresses?

  • Have I enabled another team to start their own

behavioural insights intervention?

  • Have I contacted the LGA to help me to scale

the approach nationwide?

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2019 funded projects – a brief overview of the projects

Councillor Joy Allen Portfolio Holder for Transformation, Durham City Council

March 12 2019 www.local.gov.uk

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www.local.gov.uk

LGA behavioural insights 2018/19 funding

  • £25,000 match fund
  • 8 councils received the grant
  • Currently procuring a supplier and scoping

their projects

  • A scoping document for each project will be

available from April

  • Results will be available over the coming year
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www.local.gov.uk

Using behavioural insights in housing

  • The London Borough of Hammersmith and Fulham –

changing the perceptions and therefore uptake of sheltered housing

  • Wigan Metropolitan Borough Council – reducing the

proportion of local authority housing tenants in rent arrears

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www.local.gov.uk

Using behavioural insights in health and children’s services

  • City of Bradford Metropolitan District Council –

increasing the uptake of the flu vaccine

  • Warwickshire County Council – reducing demand on

the MASH (Multi Agency Safeguarding Hub) and enabling appropriate referrals to undertake an assessment

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www.local.gov.uk

  • The London Borough of Havering – reducing

household waste

  • The London Borough of Hounslow – increasing

levels of recycling in high rise flats

Using behavioural insights to reduce waste and increase recycling

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www.local.gov.uk

Using behavioural insights to combat litter and flytipping

  • New Forest District Council – reducing the

amount of litter thrown from vehicles

  • Westminster City Council – increasing levels
  • f recycling and reducing the amount of

abandoned waste on the streets

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www.local.gov.uk

Watch this space…

  • Nudges for social good: Practical tips and learning

for the LGA behavioural insights programme

  • 2019 funded projects and their progress
  • W: https://www.local.gov.uk/our-support/efficiency-and-

income-generation/behavioural-insights