& Insights 3 v @yourdomain.com 4 v @yourdomain.com 5 v - PowerPoint PPT Presentation

Principal: Media Strategy & Insights

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7 +47% 1577.099 1437.864 +24% 1078.305 +71% 967.957 846.091 728.034 504.599 472.597 251.005 216.803 175.330 67.730 Apr 16-Mar 17 Apr 17-Mar 18 Apr 18-Mar 19 Apr-19 Mar 20 Catch Up Catch Up Plus Catch Up Total v @yourdomain.com

8 27% 12% 12% 14% 13% 15% 15% 14% 14% 16% 15% 16% 16% 52% 7% 7% 6% 6% 6% 6% 5% 6% 6% 6% 6% 6% 14% 14% 14% 14% 13% 16% 16% 15% 17% 16% 17% 15% 21% 68% 68% 66% 66% 66% Mobile Leanback Web 63% 64% 64% 63% 62% 63% 62% Live VOSDAL Playback Catch-Up v @yourdomain.com

9 60,000,000 Average Impressions DStv Now C/U : 5,100,488 50,000,000 10% 40,000,000 90% Average Impressions STB C/U : 45,135,722 30,000,000 20,000,000 10,000,000 0 STB Catch Up (Impressions) DStv Now Catch Up (Total Impressions) v @yourdomain.com

10 50,000,000 45,000,000 40,000,000 35,000,000 DStv Now C/U 30,000,000 55% 25,000,000 20,000,000 15,000,000 DStv Now Live 10,000,000 45% 5,000,000 0 Data up till 18 th May 2020 LIVE Catch Up v @yourdomain.com

11 DStv Now Web - Live DStv Now App - C/U DStv Now App - C/U DStv Now Web - C/U DStv Now Web - C/U 2% 1% 1% 1% 1% DStv Now App - Live 2% Catch-Up Catch-Up 14% 12% Playback VOSDAL 2% 3% TV - Linear 61% VOSDAL 19% TV - Linear 81% @yourdomain.com

12 4% 5% 26% 5.5 65+ Black 20 50-64 50.2 FEMALE White 31.3 35-49 MALE 49.8 Coloured 23.6 25-34 Indian 19.5 15-24 66% 0 10 20 30 40 R1-R13,999 R14,000 – R34,999 R35,000+ FULL TIME PART TIME SELF-EMPLOYED 13.7 33.3 38.9 50.5 8.2 1.3 HOUSEWIFE STUDENT RETIRED 45.2 48.3 4 16.8 6.6 SEM 1-2 SEM 3-5 SEM 6-8 SEM 9-10 v @yourdomain.com

13 5.60% 4.10% 4.60% 8.8 65+ 29.4 Black 50-64 FEMALE 49.2 White 33.9 35-49 50.8 MALE Coloured 14.7 25-34 Indian 13.2 15-24 0 10 20 30 40 85.70% R1-R13,999 R14,000 – R34,999 R35,000+ FULL TIME PART TIME SELF-EMPLOYED 0.7 7.3 73.3 64.9 7.6 4.2 HOUSEWIFE STUDENT RETIRED 23.8 76.1 4.9 10.7 5.1 SEM 1-2 SEM 3-5 SEM 6-8 SEM 9-10 v @yourdomain.com

14 11% 20% 4% 10 50+ Black 27 35-49 40 FEMALE White 35 25-34 Coloured MALE 60 Indian 28 16-24 0 10 20 30 40 65% Modern Family-Minded R1-R19,999 R20,000 – R39,999 R40,000+ Charming Sociable 39% 20% 41% Confident Successful v @yourdomain.com

15 MZANSI MAGIC 88K Ave MZANSI MAGIC 98K Ave 512K Ave Viewers 1 1 1 Viewers 526K Ave Viewers 1 Viewers MZANSI MAGIC 83K Ave MZANSI MAGIC 92K Ave 458K Ave Viewers Viewers 2 2 2 478K Ave Viewers 2 Viewers MZANSI MAGIC MZANSI MAGIC 80K Ave 448K Ave Viewers 63K Ave 3 3 396K Ave Viewers 3 3 Viewers Viewers MZANSI MAGIC MZANSI MAGIC 77K Ave 62K Ave 415K Ave Viewers 4 370K Ave Viewers 4 4 4 Viewers Viewers M-NET MZANSI MAGIC 69K Ave 60K Ave 340K Ave Viewers 364K Ave Viewers 5 5 Viewers 5 5 Viewers @yourdomain.com

16 March 2020 31% 39% 15% 3% 2% 1% 1% Catch Up 7% 12% 13% 4% 2% 11% 5% 18% 8% 4% 2% 1% Live Children 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% April 2020 Documentary General Entertainment General Entertainment INT 31% 38% 17% 2% 2% 1% Catch Up Lifestyle & Culture Movies Movies INT 7% 4% 13% 14% 4% 3% 13% 5% 19% 3% Live Music News & Commerce Sport 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Telenovela Religion v @yourdomain.com

17 Packages based on top most popular genres on Catch Up. Local TVR Movies TVR Catch Up Dayparts 1 The Queen 5.85 1 The Hurricane Heist 1.36 2 Isibaya 5.24 2 Braven 1.24 250.000 3 Gomora 5.09 3 Little 1.22 4 Uyajola 9/9 4.03 4 Beyond The Edge 1.09 5 Lockdown 3.99 5 Tyler Perry's Acrimony 1.01 200.000 6 Mnakwethu 3.93 6 Uncle Drew 0.91 7 Kwa Mam'mkhize 3.20 7 Men In Black: International 0.88 8 The River 2.99 8 Direct Action 0.86 150.000 9 Madam & Mercy 2.65 9 Solomon Kane 0.82 000s 10 Papa Penny Ahee 2.45 10 Beneath Us 0.81 100.000 Series TVR Sport TVR 1 Chicago PD 2.21 1 WWE SmackDown LIVE 0.56 50.000 2 Young Sheldon 1.77 2 WrestleMania 36 0.51 3 American Housewife 1.73 3 Seth Rollins 0.40 4 MasterChef Australia 1.72 4 WWE Raw 0.38 0.000 5 Grey's Anatomy 1.67 5 A Nations Story 0.38 6:00 7:00 8:00 9:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 6 9-1-1 1.64 6 Wizards of Oz 0.37 7 Chicago Fire 1.59 7 UEFA Champions League 0.36 Weekday Weekend 8 Station 19 1.43 8 Orlando Pirates Legacy Chapters 0.36 9 The Resident 1.29 9 Football's Greatest Club Teams 0.34 10 Little Fires Everywhere 1.24 10 Premier League Classic Matches 0.33 @yourdomain.com Source: Instar DStv-I Total Viewing Panel | April 2020 | Programmes Report| M- S 06:00-24:00, Explora Adults 15+

18 Local Indulgers Movie generalists Sport Enthusiasts Series Seekers 58% 61% 86% SEM 9-10 SEM 9-10 SEM 9-10 65% SEM 9-10 38% 37% 13% SEM 6-8 SEM 6-8 SEM 6-8 33% SEM 6-8 4% 1% 0% SEM 3-5 SEM 3-5 SEM 3-5 3% SEM 3-5 0% 0% 1% Asian Asian Asian Series Seri s See Seekers Loc Local Ind ndulgers 7% Asian 0% 1% 10% Coloured Coloured Coloured 4% Coloured 0% 28% 86% White White White 73% White 71% 100% 3% Black Black Black 16% Black 46% 42% 36% Female Female Female 47% Female 54% 58% 64% Male Male Male 53% Male Movi vie Generalist 3% 1% 12% Age 65+ Age 65+ Age 65+ 2% Age 65+ 20% 9% 38% Age 50-64 Age 50-64 Age 50-64 34% Age 50-64 26% 13% 24% Age 35-49 Age 35-49 Age 35-49 32% Age 35-49 32% 64% 16% Age 25-34 Age 25-34 Age 25-34 13% Age 25-34 19% 13% 10% Age 15-24 Age 15-24 Age 15-24 18% Age 15-24 Sport Spo @yourdomain.com En Enthusi siasts

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