& Insights 3 v @yourdomain.com 4 v @yourdomain.com 5 v - - PowerPoint PPT Presentation

Principal: Media Strategy & Insights

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472.597 728.034 967.957 1437.864 67.730 216.803 175.330 251.005 504.599 846.091 1078.305 1577.099 Apr 16-Mar 17 Apr 17-Mar 18 Apr 18-Mar 19 Apr-19 Mar 20

Catch Up Catch Up Plus Catch Up Total

+71% +24% +47%

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52% 21% 27%

Mobile Leanback Web

68% 68% 63% 62% 63% 63% 64% 62% 66% 66% 66% 64% 14% 14% 15% 17% 16% 16% 16% 17% 14% 14% 13% 15% 7% 7% 6% 5% 6% 6% 6% 6% 6% 6% 6% 6% 12% 12% 16% 16% 15% 15% 14% 15% 13% 14% 14% 16%

Live VOSDAL Playback Catch-Up

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10,000,000 20,000,000 30,000,000 40,000,000 50,000,000 60,000,000

STB Catch Up (Impressions) DStv Now Catch Up (Total Impressions)

10% 90%

Average Impressions DStv Now C/U: 5,100,488 Average Impressions STB C/U: 45,135,722

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5,000,000 10,000,000 15,000,000 20,000,000 25,000,000 30,000,000 35,000,000 40,000,000 45,000,000 50,000,000 LIVE Catch Up

55%

DStv Now C/U

45%

DStv Now Live

Data up till 18th May 2020

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@yourdomain.com TV - Linear 81% VOSDAL 3% Catch-Up 14% DStv Now App - C/U 1% DStv Now Web - C/U 1% TV - Linear 61% VOSDAL 19% Playback 2% Catch-Up 12% DStv Now App - Live 2% DStv Now App - C/U 1% DStv Now Web - Live 2% DStv Now Web - C/U 1%

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45.2 48.3

SEM 1-2 SEM 3-5 SEM 6-8 SEM 9-10

66% 26% 5% 4%

Black White Coloured Indian

19.5 23.6 31.3 20 5.5 15-24 25-34 35-49 50-64 65+ 10 20 30 40 49.8 50.2

MALE FEMALE R1-R13,999 R14,000 – R34,999 R35,000+ 13.7 33.3 38.9 FULL TIME PART TIME SELF-EMPLOYED 50.5 8.2 1.3 HOUSEWIFE STUDENT RETIRED 4 16.8 6.6

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R1-R13,999 R14,000 – R34,999 R35,000+ 0.7 7.3 73.3 FULL TIME PART TIME SELF-EMPLOYED 64.9 7.6 4.2 HOUSEWIFE STUDENT RETIRED 4.9 10.7 5.1 4.10% 85.70% 4.60% 5.60%

Black White Coloured Indian

13.2 14.7 33.9 29.4 8.8 15-24 25-34 35-49 50-64 65+ 10 20 30 40 50.8 49.2

MALE FEMALE 23.8 76.1

SEM 1-2 SEM 3-5 SEM 6-8 SEM 9-10

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R1-R19,999 R20,000 – R39,999 R40,000+ 39% 20% 41%

20%

65%

4% 11%

Black White Coloured Indian

28 35 27 10 16-24 25-34 35-49 50+ 10 20 30 40 60 40

MALE FEMALE

Modern Charming Sociable Family-Minded Confident Successful

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1 2 3 4 5

MZANSI MAGIC 512K Ave Viewers MZANSI MAGIC 458K Ave Viewers MZANSI MAGIC 448K Ave Viewers MZANSI MAGIC 415K Ave Viewers M-NET 340K Ave Viewers

1 2 3 4 5

88K Ave Viewers 83K Ave Viewers 63K Ave Viewers 62K Ave Viewers 60K Ave Viewers

1 2 3 4 5

MZANSI MAGIC 526K Ave Viewers MZANSI MAGIC 478K Ave Viewers MZANSI MAGIC 396K Ave Viewers MZANSI MAGIC 370K Ave Viewers MZANSI MAGIC 364K Ave Viewers

1 2 3 4 5

98K Ave Viewers 92K Ave Viewers 80K Ave Viewers 77K Ave Viewers 69K Ave Viewers

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7% 2%

4% 1%

12%

31%

13%

39%

4% 1% 2% 11%

15%

5% 18% 8% 3%

2% 1% Live Catch Up 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

7% 2% 4% 13%

31%

14%

38%

4% 1% 3% 13%

17%

5% 19% 3% 2%

Live Catch Up 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Children Documentary General Entertainment General Entertainment INT Lifestyle & Culture Movies Movies INT Music News & Commerce Sport Telenovela Religion

March 2020 April 2020

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Packages based on top most popular genres on Catch Up.

Source: Instar DStv-I Total Viewing Panel |April 2020| Programmes Report| M- S 06:00-24:00, Explora Adults 15+

0.000 50.000 100.000 150.000 200.000 250.000 6:00 7:00 8:00 9:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 000s

Catch Up Dayparts

Weekday Weekend Local TVR Movies TVR 1 The Queen 5.85 1 The Hurricane Heist 1.36 2 Isibaya 5.24 2 Braven 1.24 3 Gomora 5.09 3 Little 1.22 4 Uyajola 9/9 4.03 4 Beyond The Edge 1.09 5 Lockdown 3.99 5 Tyler Perry's Acrimony 1.01 6 Mnakwethu 3.93 6 Uncle Drew 0.91 7 Kwa Mam'mkhize 3.20 7 Men In Black: International 0.88 8 The River 2.99 8 Direct Action 0.86 9 Madam & Mercy 2.65 9 Solomon Kane 0.82 10 Papa Penny Ahee 2.45 10 Beneath Us 0.81 Series TVR Sport TVR 1 Chicago PD 2.21 1 WWE SmackDown LIVE 0.56 2 Young Sheldon 1.77 2 WrestleMania 36 0.51 3 American Housewife 1.73 3 Seth Rollins 0.40 4 MasterChef Australia 1.72 4 WWE Raw 0.38 5 Grey's Anatomy 1.67 5 A Nations Story 0.38 6 9-1-1 1.64 6 Wizards of Oz 0.37 7 Chicago Fire 1.59 7 UEFA Champions League 0.36 8 Station 19 1.43 8 Orlando Pirates Legacy Chapters 0.36 9 The Resident 1.29 9 Football's Greatest Club Teams 0.34 10 Little Fires Everywhere 1.24 10 Premier League Classic Matches 0.33

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Seri Series s See Seekers Loc Local Ind ndulgers Movi vie Generalist Spo Sport En Enthusi siasts

19% 32% 26% 20% 3% 54% 46% 100% 0% 0% 0% 4% 38% 58%

Age 15-24 Age 25-34 Age 35-49 Age 50-64 Age 65+ Male Female Black White Coloured Asian SEM 3-5 SEM 6-8 SEM 9-10

Local Indulgers

13% 64% 13% 9% 1% 58% 42% 71% 28% 1% 0% 1% 37% 61%

Age 15-24 Age 25-34 Age 35-49 Age 50-64 Age 65+ Male Female Black White Coloured Asian SEM 3-5 SEM 6-8 SEM 9-10

Movie generalists

18% 13% 32% 34% 2% 53% 47% 16% 73% 4% 7% 3% 33% 65%

Age 15-24 Age 25-34 Age 35-49 Age 50-64 Age 65+ Male Female Black White Coloured Asian SEM 3-5 SEM 6-8 SEM 9-10

Series Seekers

10% 16% 24% 38% 12% 64% 36% 3% 86% 10% 1% 0% 13% 86%

Age 15-24 Age 25-34 Age 35-49 Age 50-64 Age 65+ Male Female Black White Coloured Asian SEM 3-5 SEM 6-8 SEM 9-10

Sport Enthusiasts

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