INNOVATIVE FUNDRAISING MODELS & HOW TO HARNESS THEM Sam McAllister
WE ARE THE WORLD’S LEADING CANCER CHARITY DEDICATED TO SAVING LIVES THROUGH RESEARCH. OUR VISION IS TO BRING FORWARD THE DAY WHEN ALL CANCERS ARE CURED.
3 IN 4 PEOPLE SURVIVE CANCER BY 2034
Organisational development & employee engagement £537m Payroll Pensions Resourcing L&D HR advisory Employee services Campaigns & events Finance Innovation Treasury Digital & supporter experience Procurement Individual giving & legacies Raised in 2015/16 Property services Trading Technology & change Volunteer fundraising General counsel BRAND, MARKETING & • 80p of every £1 raised goes towards COMMUNICATIONS HUMAN RESOURCES our life-saving work CORPORATE FUNDRAISING RESOURCES & MARKETING • No government funding CHIEF Policy & information EXECUTIVE Tobacco control • Global and “local” economic climate POLICY OFFICER Early diagnosis & cancer INTERNATIONAL & intelligence PARTNERSHIPS INFORMATION Patient & public engagement Press policy • Twice the voluntary income of any Cancer prevention STRATEGY & PHILANTHROPY other UK charity – so growth is RESEARCH & FUNDING PARTNERSHIPS challenging • Increasing competition – Discovery research & centres cancer-specific charities and hospices Strategy Major giving & appeals Corporate partnerships Research communications & High-value supporter engagement partnerships Centre for drug development Clinical research & strategic partnerships Population & early detection research
Stand Up to Cancer Race for Life app & Pretty Muddy Legacy Garden & Virtual Lab Tours YouTube Event Increasing engagement Using Virtual Reality to engage supporters and income 12-hour Live Fundraiser Citizen Science World Cancer Day Accelerating our research Contactless Donation & Partnership with other Cancer Charities
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