Innovations to Alert and Warn Diverse Populations BCPA February 13, - - PowerPoint PPT Presentation

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Innovations to Alert and Warn Diverse Populations BCPA February 13, - - PowerPoint PPT Presentation

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Innovations to Alert and Warn Diverse Populations BCPA February 13, 2014 Presenters: Lillian McDonald Executive Director, ECHO Minnesota Lauren Rimestad Marketing and Development Director, ECHO Minnesota 1 Innovations to Alert and Warn Diverse

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Innovations to Alert and Warn Diverse Populations

BCPA ‐ February 13, 2014

Presenters:

Lillian McDonald Executive Director, ECHO Minnesota Lauren Rimestad Marketing and Development Director, ECHO Minnesota

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Innovations to Alert and Warn Diverse Populations

3 Parts:

  • What is ECHO?
  • Engaging New Americans in Emergency Response
  • Diversity Improves Warning and Alerting Systems
  • Integrated Public Warning and Alerts System
  • Corporation for Public Broadcasting Warning and Alerts
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What is ECHO?

  • Mission: to collaborate with diverse communities to

deliver programs and services that help people be healthy, contribute, and succeed.

  • Founded in 2004 as project in the aftermath 9‐11
  • Populations of color will increase from 6% to 15% (from

1990 to 2020). Growth is projected for Asians and Latinos.

(Source: demography.state.mn.us)

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Mainstream & Ethnic Media ECHO PSAs ECHO TV ECHO Phone Info Line ECHO Web ECHO Radio ECHO DVDs ECHO Partner Systems

Education and Emergency Communication

ECHO’s Model…

Since 2004

65 Bilingual Ambassadors 200 Partnering Organizations 12+ Languages

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What does ECHO deliver?

  • Multilingual Multimedia
  • 4 or 8 languages on public television weekly
  • 100 topics on health, safety, preparedness
  • Over 110,000 video views on YouTube globally
  • 12‐language phone line (888‐883‐8831)
  • 7‐language web site (www.echominnesota.org)
  • Community Outreach
  • 36 trained bilingual citizens liaise to community
  • 250 English language learners taught
  • Cultural awareness training or assessment
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Example: “The New American Vote”

Multilingual, multimedia education

In classrooms, online, in broadcast and through outreach

Television Broadcast, Online Webcast, DVD Distribution + Community Forum, English Language Classes, and Outreach

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ECHO’s role in our community

New Americans who are

healthy, safe, prepared and engaged

Bilingual Spokespeople

Making education culturally and linguistically relevant.

Experts and Community Leaders

providing their knowledge and influence

Multilingual, multimedia education

In classrooms, online, in broadcast and through outreach

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Why engage cultural communities in emergencies?

  • Rand Study: “Key levers of building community

resilience to disasters are wellness, access, education, engagement, self‐sufficiency, partnership, quality, and efficiency.” (ECHO part of Rand study on engaging cultures in EP work)

  • ECHO cited as “best practice in Preparing Racially And

Ethnically Diverse Communities For Public Health Emergencies” (Drexel University Study)

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Go‐To Resource

  • For government, private and 501c3 orgs seeking

to communicate culturally relevant and high‐ quality messages to LEP communities.

ECHO accomplishes this by collaborating with…

subject matter experts multilingual community leaders trained ethnic spokespersons

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ECHO in the Joint Info Center (JIC)…

Coordinated Communication

Joint Information Center 10

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Innovations to Alert and Warn Diverse Populations

3 Parts:

  • What is ECHO?
  • Engaging New Americans in Emergency Response
  • Diversity Improves Warning and Alerting Systems
  • Integrated Public Warning and Alerts System
  • Corporation for Public Broadcasting Warning and Alerts
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Surveying Needs of New Americans

  • Over 500 individuals and professionals surveyed
  • Some key results included:

Most used ECHO Materials Top 5 emergency interests of New Americans

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Community Outreach – Health, Safety, Civic

  • Training for professionals working with Limited

English Proficiency populations

  • Bloomington Police Department & Public Health
  • Medica Customer Service Staff
  • Association for General Contractors
  • New American Vote
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Community Outreach – Builds Resiliency

  • Partnership with public departments to help new

Americans be safe

  • Hopkins Fire Department and ECHO helped 52

households make their homes safer

  • Operation Medicine Delivery
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Community Outreach – Cultural Service Units (CSU)

  • Partnership between Hennepin County, Medical

Reserve Corps (MRC), ECHO, and host city

  • Multicultural volunteers capable of supporting:
  • Community recovery efforts
  • Health and safety initiatives
  • All volunteers are enrolled in the MRC
  • Resource for entire state if deployed
  • Trained: ICS 100, MRC, etc.

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Community Outreach – Cultural Service Units (CSU)

  • Brooklyn Center:
  • 14 graduates in June 2013
  • Minneapolis:
  • 22 graduates in December 2013
  • Brooklyn Park:
  • Beginning 2014

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Community Outreach – Cultural Service Units (CSU) Comment From CSU Member Evaluations: “I’m happy to see that Mpls is recognizing that it’s population is changing. And there are those in it’s population, if given an opportunity, would love to be part of the solution.”

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Innovations to Alert and Warn Diverse Populations

3 Parts:

  • What is ECHO?
  • Engaging New Americans in Emergency Response
  • Diversity Improves Warning and Alerting Systems
  • Integrated Public Warning and Alerts System
  • Corporation for Public Broadcasting Warning and Alerts
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ECHO and tpt Collaboration

  • ECHO TV on Minnesota Channel for nearly 10 years
  • Branded on “Monday nights”
  • Increases educational reach & visibility statewide
  • Adds “diversity” to emergency preparedness

programming (mainstream & ethnic audiences)

  • Builds Public Broadcasting’s Warning and Alerts

systems (Hmong & Somali)

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ECHO and tpt in Action:

H1N1 Flu Virus North Minneapolis Tornado Avian Bird Flu Community Resiliency Stay Alert Using Weather Radios

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Integrated Public Alert & Warning System (IPAWS)

In with the new

  • Lessons learned with the 2011 test of the

nationwide Emergency Alert System (EAS)

  • Old EAS did not include smartphone technology
  • Example: 35% of Americans heard about Boston

Bombing within the half hour. Facebook, Texts, and news alerts (Source: yougov.com)

  • EAS is now part of the larger effort of IPAWS
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It’s already happening: social media “alerts”

Boston Shelter In Place Hurricane Katrina Survivors

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Integrated Public Alert & Warning System (IPAWS)

  • What is IPAWS? (watch video)
  • Modernization of alerts – quicker, more

comprehensive

  • Includes Emergency Alerts System, Wireless

Emergency Alerts, Weather Radios

  • State and local authorities can sign up to use

IPAWS

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Minnesota IPAWS Committee

  • Minnesota Statewide Emergency Communications Board
  • Membership: Sheriff’s Assoc., AMEM, HSEM, DHS,

MDH, ECHO, TPT, NWS, State Patrol, APCO, NENA, BCA, MNDOT, AMBER Alert, MN Broadcasters Association, Cable, Telecom, etc.

  • IPAWS Committee Sub‐groups:
  • Policy: Who alerts? Which alerts?
  • Infrastructure: How are alerts delivered?
  • Public Information: What is the message?
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Minnesota Warnings and Alerts Flow Chart

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Emergency Response Systemic Partnerships

  • Integrated Public Alert and Warning System (IPAWS)
  • Corporation for Public Broadcasting (CPB) Warning

and Alerts in Hmong and Somali

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Public, Private, & 501c3 Partners

Partnership Strategy:

Resonate with the community Build effective engagement tools Implement process to deliver education Limited English Proficiency Communities

Nationwide Replication

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Public and Private Partnerships

Key to successful execution of IPAWS

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Corporation for Public Broadcasting (CPB)

Emergency Alert & Communications Grant Program

  • A total of $1 million awarded to 5 stations
  • Locally‐owned, public TV stations uniquely

positioned

  • Builds on existing digital technology
  • Minnesota, the only language‐specific project
  • Requires all grantees to share their work and

experiences to increase the impact and capacity

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Corporation for Public Broadcasting (CPB)

Emergency Alert & Communications Grant Program GOALS:

  • 1. Develop language resources necessary for text‐to‐text and text‐

to‐voice translation for Somali and Hmong,

  • 2. Develop translation software to automatically translate English

messages into Somali and Hmong,

  • 3. Ensure that the new translation software for Somali and

Hmong, and existing software for Spanish, is implemented at participating partner facilities,

  • 4. Work with public television stations throughout Minnesota and

the University of Minnesota to ensure messages will be translated throughout the state.

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Corporation for Public Broadcasting (CPB) Warnings and Alerts

Partners

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Corporation for Public Broadcasting (CPB) Warnings and Alerts

Minnesota is the first state to test warning and alerts for limited English proficiency populations

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CPB Warnings and Alerts Plan for MN

  • Phase One
  • Acquire, deploy, and test all technology
  • Spanish text‐to‐text and text‐to‐voice translation

functionality for MN

  • Somali and Hmong text‐to‐text and text‐to‐voice translation
  • Community engagement plan with cultural communities
  • Phase Two
  • Continued Community engagement, events, and public

awareness

  • Investigate potential additional languages
  • Brief FCC Public Safety and Homeland Security Bureau,

FEMA, and the National Weather Service

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What does this mean for the future? Statewide efforts can be duplicated nationally

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What Can You Do?

  • Learn more about IPAWS developments
  • How can IPAWS improve warning and alerts in

your jurisdiction? (Your business?)

  • What partners might you engage in this

work?

  • Take the IPAWS training (FEMA – IS 247a and IS 248)
  • What is your business doing to engage cultural

communities?

  • Train and exercise “public information”
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Summary

  • Technology is changing / Systems are changing
  • Communities are more diverse and want to

engage in community resilience initiatives

  • Financial & operational partnerships happening

across public, private, and non‐profit sectors

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Questions?

ECHO Bilingual Ambassadors

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Contact Information:

Lillian McDonald / Executive Director / ECHO 654‐789‐4342 / mcdonald@echominnesota.org Lauren Rimestad / Development Director / ECHO 651‐789‐4337 / rimestad@echominnesota.org