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Innovation AND Optimization: The Keys to Exponential Growth Presented by Allen Thornburgh Inspired Wonder Excited Intrigued Grateful Awed Joy Chilled Unified Humbled Curious Passionate Blown Away Amazed Disarmed Sparked

  1. Innovation AND Optimization: The Keys to Exponential Growth Presented by Allen Thornburgh

  4. Inspired Wonder Excited Intrigued Grateful Awed Joy Chilled Unified Humbled Curious Passionate Blown Away Amazed Disarmed Sparked

  5. Optimization Innovation

  9. obligatory MBA textbook type slide coming up next… (sorry)

  10. New H2 Portfolio H3 Portfolio New Audience Strategies Moonshots Gross Revenue 5 Point Business Case Viability AUDIENCE 10% of Budget 5% of Budget Your H1 Portfolio H2 Portfolio Optimization/Maximization New Product Strategies Existing Net Revenue Gross Revenue 75% of Budget 10% of Budget Existing New PRODUCT (EXPERIENCE)

  11. SUSTAINABLE

  12. SCALABLE

  13. BRAND FIT

  14. EXPERIENCE

  15. FEASIBLE

  19. defined community

  20. unique value proposition

  21. bold creative

  22. designed experience

  23. digital first platform

  24. “sustainer primary”

  25. (human centered design)

  29. CONCEPT SUMMIT Audience >> Creative & Strategy >> 9 Concepts >> Eval to 3

  30. BUILD & EXECUTE “Paper Prototypes” >> 2nd Round >> CRO >> MVP >> Launch!

  36. New Products & Experiences New Audiences

  39. no chance

  49. A New View of the Moon optimizing innovating disciplines

  50. A New View of the Moon

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