Innovation AND Optimization: The Keys to Exponential Growth - - PowerPoint PPT Presentation

▶
innovation and optimization the keys to exponential growth
SMART_READER_LITE
LIVE PREVIEW

Innovation AND Optimization: The Keys to Exponential Growth - - PowerPoint PPT Presentation

Jan 05, 2024 207 likes •721 views

Innovation AND Optimization: The Keys to Exponential Growth Presented by Allen Thornburgh Inspired Wonder Excited Intrigued Grateful Awed Joy Chilled Unified Humbled Curious Passionate Blown Away Amazed Disarmed Sparked

slide-1
SLIDE 1

Innovation AND Optimization: The Keys to Exponential Growth

Presented by Allen Thornburgh

slide-2
SLIDE 2
slide-3
SLIDE 3
slide-4
SLIDE 4

Inspired Grateful Chilled Passionate Disarmed Blown Away Unified Awed Excited Amazed Sparked Curious Humbled Joy Intrigued Wonder

slide-5
SLIDE 5

Optimization Innovation

slide-6
SLIDE 6
slide-7
SLIDE 7
slide-8
SLIDE 8
slide-9
SLIDE 9
  • bligatory MBA textbook type slide

coming up next… (sorry)

slide-10
SLIDE 10

H2 Portfolio

New Audience Strategies Gross Revenue 10% of Budget

H3 Portfolio

Moonshots 5 Point Business Case Viability 5% of Budget

Your H1 Portfolio

Optimization/Maximization Net Revenue 75% of Budget

H2 Portfolio

New Product Strategies Gross Revenue 10% of Budget Existing New

PRODUCT (EXPERIENCE)

Existing New

AUDIENCE

slide-11
SLIDE 11

SUSTAINABLE

slide-12
SLIDE 12

SCALABLE

slide-13
SLIDE 13

BRAND FIT

slide-14
SLIDE 14

EXPERIENCE

slide-15
SLIDE 15

FEASIBLE

slide-16
SLIDE 16
slide-17
SLIDE 17
slide-18
SLIDE 18
slide-19
SLIDE 19

defined community

slide-20
SLIDE 20

unique value proposition

slide-21
SLIDE 21

bold creative

slide-22
SLIDE 22

designed experience

slide-23
SLIDE 23

digital first platform

slide-24
SLIDE 24

“sustainer primary”

slide-25
SLIDE 25

(human centered design)

slide-26
SLIDE 26
slide-27
SLIDE 27
slide-28
SLIDE 28
slide-29
SLIDE 29

CONCEPT SUMMIT

Audience >> Creative & Strategy >> 9 Concepts >> Eval to 3

slide-30
SLIDE 30

BUILD & EXECUTE

“Paper Prototypes” >> 2nd Round >> CRO >> MVP >> Launch!

slide-31
SLIDE 31
slide-32
SLIDE 32
slide-33
SLIDE 33
slide-34
SLIDE 34
slide-35
SLIDE 35
slide-36
SLIDE 36

New Products & Experiences New Audiences

slide-37
SLIDE 37
slide-38
SLIDE 38
slide-39
SLIDE 39

no chance

slide-40
SLIDE 40
slide-41
SLIDE 41
slide-42
SLIDE 42
slide-43
SLIDE 43
slide-44
SLIDE 44
slide-45
SLIDE 45
slide-46
SLIDE 46
slide-47
SLIDE 47
slide-48
SLIDE 48
slide-49
SLIDE 49
  • ptimizing

innovating disciplines

A New View of the Moon

slide-50
SLIDE 50

A New View of the Moon

slide-51
SLIDE 51