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Industry Don Goodwin, President Learning about trends o Work with - - PowerPoint PPT Presentation

Jun 23, 2023 316 likes •701 views

PPI 2018 Annual Meeting: Hot Topics and Trends Affecting the Pickle Industry Don Goodwin, President Learning about trends o Work with 15 companies o From seed to retail o Working extensively with our clients o Learning culture within our company

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PPI 2018 Annual Meeting: Hot Topics and Trends Affecting the Pickle Industry

Don Goodwin, President

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Learning about trends

  • Work with 15 companies
  • From seed to retail
  • Working extensively with our clients
  • Learning culture within our company
  • Forward-thinking meetings

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Channel Trend: #1 Direct to Consumer/Online Shopping

US online grocery sales were estimated at $14 billion in 2017.

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Trend: Direct to Consumer/Online Shopping

  • Home delivery
  • Click and collect
  • Phone, tablets or laptops

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Projected online grocery market share in the United States from 2015 to 2020 Current data shows 5.5% of total grocery sales

Nielsen projects 20%

  • f all grocery sales

will be online by 2025

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Trend: Direct to Consumer/Online Shopping

By 2025, Amazon plus Whole Foods could be a $70 bil billion company

  • Today, they would be the #3

retailer

  • Amazon Fresh sales are up 35%

since buying Whole Foods

  • 3000 Amazon Go Stores by 2021

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Trend: Amazon and Whole Foods

  • Amazon has rolled out free 2-hour delivery

from most Whole Foods to Prime members

  • Amazon Prime Now and Amazon Fresh have

merged

  • Amazon Prime rewards are now available at

Whole Foods

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Implications

  • Shelf space now becomes screen space
  • Reduction in impulse sales
  • Promotion strategies have changed
  • Reviews matter

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Deep-Dive: : Millennials on Food

Millennials like…

  • Socially responsible options
  • Dining out
  • “GMO free” and "local”
  • Organic
  • Transparency
  • Customization
  • Convenience
  • Snacking
  • Unique and bold flavors

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Trend: Organics

  • Organic sales continue to outpace conventional sales
  • Over half of organic shoppers are millennials with children
  • As millennials buying power expands, organic sales will accelerate

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Trend: Focus on Millennials

  • Hyper convenience
  • Strength, energy and physical performance
  • Next generation natural products
  • Digestive Health

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Trend: Snacking is Hot

  • Snacking is the fourth meal occasion
  • The shift to wellbeing (portion control)
  • Time compression and increasing urbanization
  • Bifurcation in income distribution
  • The digital revolution
  • Evolving retail channels

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Hot Nutrition Topics

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  • Fermented foods continue to be hot
  • Gut health (microbiome)
  • Inflammation
  • Cognitive health
  • High Performance
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Implications

  • How do you become the next kale? Avocado?
  • Are you promoting your item as a snack?
  • Will some categories become 100% organic?
  • How do you make your product hyper-convenient?
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Technology Disruption - Amazon Go

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Trend: Retail Technology

Amazon Echo

  • Voice-based tech will dismantle retail

and destroy brands

  • Best value only
  • Automatic replenishing

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Trend: Retail Technology

Voice Activated Purchasing

  • Duracell brick-and-mortar market

share is 40%

  • Over 90% of batteries bought
  • nline are purchased on Amazon
  • Amazon Basic - 31% share
  • Duracell - 24% share

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Implications: The Amazon Effect

  • Will Amazon dominate online grocery?
  • Is your product a commodity or brand?
  • Will amazon bypass the marketer?
  • Will Amazon contract directly with the grower?

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Trend: Meals at Home

More than 80% of meals are being prepared at home. In 1975, 75% of meals were prepared at home.

Meals prepared at home include:

  • Meals from scratch
  • Meal kits
  • Home delivery/takeout

Blended Meals:

  • Purchasing part of a

meal, adding in some at-home preparation Eating out

  • Dining at restaurants

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Trend: Meal Kits

now available at…

+

now available at…

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Implications:

  • Long lead time to sell
  • They want something different
  • Healthy is important

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Trend: Urban Agriculture

50% of all leaf lettuce will be grown in some urban agriculture solution by 2030 Private equity is bringing in billions of dollars

  • Greenhouse technology
  • Aquaponics
  • Hydroponics
  • Converted warehouses
  • Vertical farming
  • Micro-farming

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Disruption

  • Any and all crops now have urban

agriculture potential

  • Food miles will be more of an issue
  • Land values
  • Local will become more prevalent

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  • Will the pickle category be disrupted?

Implications:

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Precision Diets

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Habit – Personalized Nutrition

3 step process

  • 1 – Take the habit nutrition test
  • 2 – Review your test results
  • 3 – Get to know your nutrition plan

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Implications:

  • What is the nutritional perception of your

product?

  • Are all varieties equal?

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Don Goodwin don@goldensunmarketing.com Phone: 612-805-2057

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