IN-THEATER AGENT J DISPLAY The neuralyzer light blinks from time to - - PowerPoint PPT Presentation

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IN-THEATER AGENT J DISPLAY The neuralyzer light blinks from time to - - PowerPoint PPT Presentation

Dec 26, 2023 38 likes •194 views

IN-THEATER AGENT J DISPLAY The neuralyzer light blinks from time to time and you can here the voice of agent J telling you a story to cover up the truth, such as the golden fish story from the trailer. IN-THEATER Men in Black at the

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SLIDE 1

IN-THEATER

  • AGENT J DISPLAY

– The neuralyzer light blinks from time to time and you can here the voice

  • f agent J telling you a story to cover up the truth, such as the golden

fish story from the trailer.

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SLIDE 2

IN-THEATER

  • Men in Black at the movies

– Hire an actor dressed as a MIB3 to an unusual sampling action. The actor will be at the exit of a screening room after a show with a

  • neuralizer. He will approach people and delete their memory with it and

say “You will now buy a ticket for Men in Black 3, releasing next week in this theater. You will bring your hole family with you. And don´t forget to buy popcorn for everyone!”.

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PUBLICITY

  • CQC - Custe o que Custar
  • CQC is a TV show exhibited on Band Network every Monday, with

reruns on Saturday and over 3,3MM viewers. The show deals with political events, art and sport of the week with humorous and satirical

  • sketches. At the show, reporters and presenters uses black suits and the

sunglasses is their trademark.

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PUBLICITY

  • CQC - Custe o que Custar
  • A good part of the show is built with a reporter going to the streets to

interview people about important things that are happening currently in

  • Brazil. We will develop a sketch where a reporter will “borrow” the MIB´s

neuralizer to erase the memory of the interviewed subjects regarding a fact of the week. We will have 2 or 3 sketches on the weeks before the release date. We will also work with the HO publicity team to take the reporter to the NY premiere red carpet on May 23rd to interview cast for a final sketch.

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SLIDE 5

PUBLICITY

  • Local long-lead junket

highlights

  • Caldeirao do Huck (Globo Network) - The

cast agreed to do a segment where the host Luciano Huck (who’s the #1 opinion maker in Brazil and has millions of Twitter and Facebook followers) brought five unknown people named after celebrities: Madonna, Jennifer Lopez, Tom Cruise, Brad Pitt and John Lennon. The cast interacted and had fun with the “celebrities” and talked about MIB3.

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PUBLICITY

  • Local long-lead junket highlights
  • The cast took pictures with our Brazilian “mulatas” to generate buzz.

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SLIDE 7

Media

  • Globo Network

:60 TV spot on the following shows: Caldeirão do Huck (May 19),

Fantástico (May 20) at São Paulo and Rio Campaign in 40 markets from May 20 to May 28th * Include the purchase of :30 TV spots, in São Paulo and Rio, at the main comedy shows at other stations: Agora É Tarde (Band), Pânico (Rede TV) Also, support editorial deal with CQC (Band) with :30 TV spots on May 7, May 14, May 21 and May 28.

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SLIDE 8

Media

  • Big outdoor

formats

  • Subway window cling

(will revise with simulation of MIB3)

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SLIDE 9

Media

  • Big outdoor formats
  • Wraped subway train

(will revise with simulation of MIB3)

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Media

  • MIB Photo booth Back in

Time

  • Photo booth at selected subway
  • stations. People get into the booth and

get instructions to be positioned for the picture and receives a “strip” of four pictures with the 1969 aliens. We can also have the booth in malls.

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SLIDE 11

Promotions

  • Black M&Ms
  • They are back…in black

Create some samples of black M&Ms for an exclusive promotion. People will subscribe to win an exclusive bag with black M&Ms and movie prizes

  • r premiere tickets.

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SLIDE 12

Promotions

  • Viaje aqui.com and Abril
  • A trip from another world

People will enter to win a trip to meet the Sony Pictures Studios. Media at top Abril magazines (Contigo, VIP, Viagem & Turismo, etc.) Estimated media value US$ 468,000

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SLIDE 13

Promotions

  • Borelli
  • Themed shop windows with

the Men In Black

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SLIDE 14

Digital

  • Alien Friend
  • Facebook App that indicates if your friends are possibly aliens. In
  • rder to do that, the App will consider the personal data of your

friends and match them to some famous UFO sightings along the

  • history. You’ll get surprised of how close the ETs may be!

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SLIDE 15

Digital

  • MIB III ARG
  • This Alternate Reality Game will challenge the user’s wisdom

about alien facts. The Facebook timeline of the official Fan Page will show a dossier about the UFO sightings along the history, but

  • nly the most talented agents will come to the right answers, which

may be essential to the future of our planet!

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