in Americas Food Banks Lori Fromm, MS, RD June 10, 2014 - - PowerPoint PPT Presentation

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HUNGER AND MILK in America’s Food Banks

Lori Fromm, MS, RD June 10, 2014

FB.com/milk @MilkLife

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The nation's leading domestic hunger-relief charity. With its network of more than 200 food banks and 61,000 food pantries, soup kitchens and emergency shelters throughout the country, Feeding America helps provide food to more than 37 million people in need.

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FOOD IS STORED AND DISTRIBUTED

Member food banks ensure the safe storage and reliable distribution of donated goods to local charitable agencies.

DONATIONS ARE MADE

Feeding America secures donations from the food and grocery industries, government agencies, individuals and other organizations.

HOW FEEDING AMERICA’S

NETWORK WORKS

FOOD REACHES PEOPLE IN NEED

Donations are provided to people in need at food pantries, soup kitchens, youth programs, seniors centers and emergency shelters.

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FOOD IS MOVED

Feeding America moves donated food and grocery products through member food banks to where they are needed most.

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Meals provided by Feeding America consist of food from a variety of our food sources, and some two-thirds follow the USDA’s MyPlate guidelines for a balanced meal.

FRUITS VEGETABLES PROTEIN GRAINS DAIRY

A BALANCED

MEAL

94% of food bank directors say they are actively working to improve the nutritional quality of meals provided to food bank clients.

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HealthyFoodBankHub.FeedingAmerica.org

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MILK IS ONE OF THE MOST DESIRED

NUTRITIOUS NEEDS AT FOOD BANKS

Food items most requested by food bank participants:

• MILK (85%)
• Fresh fruits (77%)
• Vegetables (74%)

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WHY

MILK?

FRUITS VEGETABLES PROTEIN GRAINS DAIRY

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HOW THE PROGRAM WORKS

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THE GREAT AMERICAN MILK DRIVE

THREE WAYS TO GIVE

ONLINE milklife.com/give to donate TEXT TO GIVE Text “MILK” to 27722 LOCAL AND RETAIL EVENTS Customized programs to drive giving in-store

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THE GREAT AMERICAN MILK DRIVE

WAYS TO DONATE – ONLINE DONATION

Consumer sees Great American Milk Drive messaging driving them to donate

• nline

Consumer visits milklife.com/give and makes a monetary donation using their credit or debit card Monetary donation is collected in the national fund and converted to a coupon for a free half or full gallon of milk that is attributed to a local Feeding America food bank based on the donor’s billing zip code The coupon is sent to the local Feeding America food bank for redemption by the food bank or their local clients to redeem at their choice of retail location for a consumer-funded incremental half or gallon of milk

MilkLife.com/GIVE

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THE GREAT AMERICAN MILK DRIVE

WAYS TO DONATE – TEXT TO GIVE

Consumer sees Great American Milk Drive messaging driving them to text to donate Consumer texts “MILK” to the provided short code to make a $5 donation that is added to their mobile phone bill Monetary donation is collected in the national fund and converted to a coupon for a free half or full gallon of milk, that is attributed to a local Feeding America food bank based on the donor’s state The coupon is sent to the local Feeding America food bank for redemption by the food bank

• r their local clients to redeem

at their choice of retail location for a consumer-funded incremental half or gallon of milk

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Text MILK to 27722

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THE GREAT AMERICAN MILK DRIVE

COUPONS

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HOW RETAILERS AND RETAIL DIETITIANS CAN PARTICIPATE

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56% 23% 5% 3% 4% 9% 52% 28% 7% 4% 3% 6% 67% 10% 1% 0% 8% 15% 0% 20% 40% 60% 80% 100%

At grocery check-out counter Online Social media platforms (i.e. Facebook) Via text message Other None of these

Adults 18+ B@H Target FA Target

GROCERY RETAIL IS A KEY PLACE TO ACTIVATE

Donation Methods

There are several different ways that you can donate to this program. Which of the following ways would you be MOST likely to donate to this program?

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Milk Target Feeding America Target *exactcast, Feeding America Message Test, 12.2013

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THE GREAT AMERICAN MILK DRIVE

RETAIL CHECK-OUT PROGRAM

Shopper is asked at check-out by retail cashier if they would like to donate a gallon of milk to the Great American Milk Drive Shopper agrees and a monetary donation is added to their grocery bill Monetary donation is collected by the retailer and converted to gallons of milk that are donated to the local Feeding America food bank as free milk coupons

• r as physical gallons provided

directly to the food bank The Feeding America food bank provides their local clients with the physical gallons of milk or the coupons to redeem at their choice of retail location for a consumer- funded incremental half or gallon of milk

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THE GREAT AMERICAN MILK DRIVE

THOUGHT STARTERS

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How is your retailer activating? Share information

• nline/in-store

Participate in (or create) a donation event

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• Opportunity for, or planned

checkout programs?

• Can this program

extend/complement other food donations/ philanthropic programs?

Contact us for more information

• Communicate the need via

social media

• In-store communications
• Incorporate into media
• pportunities

Visit MilkPEP’s Supermarket RD hub for more resources

• Use available toolkit

information

• Connect with your local

processor and/or dairy council

• Participate in one of 15

upcoming events (dates/locations to be announced)

Contact us for more information

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THE GREAT AMERICAN MILK DRIVE

THOUGHT STARTERS

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Geographic Challenge Nutrition Education Themed Month In-Store SUMMER AND JUNE DAIRY MONTH SEPTEMBER: HUNGER ACTION MONTH HOLIDAY GIVING SEASON

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RESOURCES FOR YOU

THE SUPERMARKET RD HUB

GotMilkSales.org/SupermarketRDs

In-store toolkits

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SPOTLIGHT ON

MILK CASES

The Spotlight On Milk Cases Contest was created to celebrate all

• f the inspiring and

successful ways you help to showcase the benefits of milk.

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QUESTIONS?

VISIT: GotMilkSales.org/SupermarketRDs CONTACT ME: lfromm@webershandwick.com

FB.com/Milk @MilkLife