Improvement Areas 2018 Annual General Meeting. Thank You! Thank - - PowerPoint PPT Presentation

Welcome to the Orangeville Business Improvement Area’s 2018 Annual General Meeting.

Thank You!

• Thank you to everyone for joining us for the

Member Wine & Cheese Meet & Greet and for taking the time to attend tonight’s meeting.

• Special thank you to Fromage for supplying the

fantastic cheese that we all just enjoyed and for hosting the pre-meeting social.

• Thank you to Mill Creek Pub and

Gourmandissimo for their delicious contributions to tonight’s food offerings.

“To unite & connect through

collaboration and purposefulness.”

Working smarter together.

THE VALUE OF BIAs

~ 5 ~

A BIA is integral to advancing a distinct, livable, vibrant and resilient business district in its local community.

Downtowns Matter

~6~

Downtowns:

• Represent sustainable development, making the

best use of our existing infrastructure and creating compact communities that encourage walking, cycling and transit use

• Have historic connections to the origins of the

community

• Have symbolic significance as the centre of civic life
• Are a central hub for festivals and celebrations
• Reflect a positive image of the entire city
• Provide opportunities for local and incubator

businesses

• Offer an experience not found in new malls, plazas

Some BIAs in Ontario are tourism districts, financial districts, industrial and repurposed manufacturing

• areas. Not all BIAs are located in downtown(s).

BIAs Quick Facts

• Legislation first created in 1970
• First BIA in the world – Bloor West Village
• Currently about 310+ BIAs in Ontario
• 84 in Toronto
• More than 70% of Ontario’s BIAs are members
• f OBIAA
• BIAs represent over 60,000 Businesses across

Ontario

• Accumulated Levy of Ontario’s BIAs – more

than $50M

• Employment by BIAs is over 125 part-time

staff and 175 full-time staff

~ 7 ~

What do BIAs do?

• Oversee the improvement, beautification and

maintenance of municipally-owned land, buildings and structures in the area beyond that provided at the expense of the municipality generally; and

• Promote the area as a business or shopping
• area. (Municipal Act 2001, c. 25, s. 204 (1))

~ 8 ~

Who Benefits?

Business Operators

• Improved atmosphere and ambience
• Retail
• Service
• Professional

Property Owners

• Potential to increase property values and occupancy

The Community

• More vibrant community
• Prosperous local economy
• Potential to increase property values

Municipality and Province

• BIAs are strong local economic engines

~ 9 ~

10

ORANGEVILLE BIA Strategic Plan Overview

VISION:

To be the ultimate place to go for a day because it’s in the middle of everywhere with small town charm and big town taste;

MISSION:

To support our members by contributing to the economic, cultural and social wellbeing of

• ur community;

VALUES:

Collaboration - “Through leadership and teamwork working together to build synergy and momentum to achieve our Vision” Purposefulness - “Focusing on the right things to achieve sustainable growth”.

Strategic Pillars: To unite and connect through:

Customer Attraction Member Engagement Beautified Unique Space Stakeholder Alignment

GOALS: Bring the right people downtown Work together to grow smarter Build on “Great Street” PLUS Collaborate with shared purpose PROGRAMS: Build our Brand and align our Marketing Improve our Accessibility; Walkability; Ride

• ability

Co-develop our Visitor Attraction Strategy & Plan Develop our Ambassador Program and improve Communication

Orangeville BIA Focus 2020 Strategy Road Map

11

Organizational Effectiveness

Build systems for sustainable growth Leverage tools / technology for effectiveness and efficiencies

Member Engagement:

• Regular Email Communications
• Strategic Plan
• Theatre Orangeville Night
• Committees (Streetscape & Events)
• Great Taste Fashion Show Gala
• Welcome Packages
• Member Visits
• Events
• Support

Customer Attraction: Events

• Along with the BIA supported Blues & Jazz

Festival and BIA run Farmers’ Market, BIA events attract an estimated 130,000 people annually to Downtown Orangeville;

• Privately organized public events like the Taste
• f Orangeville, CaribFest, Brewzapalooza and

smaller invitation only events like fashion shows etc. were a big hit in 2017.

• The BIA encourages collaborative, public 3rd

party events through financial contributions and staff support.

Customer Attraction – Farmers’ Market

Orangeville Farmers’ Market

• Total Estimated Sales: over $600,0000 (+33% from

2016)

• Average Weekly Sales: $24,000
• Average Weekly Attendance: 2,500
• Average Purchase/Visitor: Over $9.50

Winter Market (to Jan. 13th)

• Total Estimated Sales: over $43,000 (+5% from

16/17)

• Average Bi-Weekly Sales: $8600
• Average Bi-Weekly Attendance: 660
• Average Purchase/Visitor: Over $13.00

Customer Attraction: Marketing

DowntownOrangeville.ca & Social Media

• 23,086 Users, 69% were women, 80% were

between the ages of 25-64

• 12% Decrease in Users from 2016
• 80% were New Users
• 28% from Orangeville,
• 45% from GTA,
• 7% from Guelph, Kitchener, Waterloo
• 16% increase in Facebook Likes; currently 4655
• 14% increase in Twitter followers; currently 1695
• 46% increase in Instagram followers; currently 851

Customer Attraction: Parking

• Parking Study was undertaken in partnership

with the Town to determine the need for future parking investment.

• The study found overall that the parking supply

was sufficient to meet average demand, but was strained during peak times & during events,

• Several recommendations were made to improve

downtown Orangeville ‘s parking situation today and in the future. These include the following recommendations for business & property

• wners as well as the Town and the BIA:

Stakeholder Alignment: Parking

• Parking Study Recommendations for

Businesses/Property Owners:

• Improve parking stall markings in

privately owned lots,

• Request that employees and

delivery vehicles refrain from using ON-Street parking spaces,

• Encourage employees to use of

non-auto transportation to work

Stakeholder Alignment: Parking

• Parking Study Recommendations for Town/BIA:
• Improve Municipal Parking Lot Signage:
• Also identified in the Town’s Wayfinding Signage
• Plan. Phase 3 of implementation is scheduled

for this year.

• Encourage Non-Auto Transportation Modes:
• The BIA arranges for free event shuttles during

large-scale events;

• Town has a new Transit Study/Plan and has

purchased 2 new buses (2 more to come) for improved public transportation;

• Town has just approved a new Commuter

Cycling Project, this along with the Trails Plan, should encourage more cycling.

• Develop the Hydro Lands at the corner of Mill & Church

Streets into Public Parking Lot:

• The Town has already opened this lot to the public.
• The BIA has encouraged Mill Street businesses to direct

staff to park here.

• Investigate Provisions for Providing Off-Street Parking on

the Empty Lot at 27-29 First Ave.:

• Lot is currently used most Saturdays as vendor parking

for the Farmers’ Market and for Blues & Jazz Festival;

• Town retains ownership of this lot and has deferred any

decision regarding its future development .

• Continue to Monitor Parking Utilization:
• There are no current plans for a follow-up study but the

BIA Board will review on an annual basis.

Stakeholder Alignment – Member Thank you’s

• Brewzapalooza, Taste of Orangeville & CaribFest
• Thanks to BIA Members from Mill Creek Pub, Green Monkey Creative, BVR,

& Soulyve for organizing these great events that featured BIA restaurants, local talent, and lots of great entertainment!

• Farmers’ Market Pancake Breakfast
• Thanks to Marlene Black and the ladies at Orangeville Insurance for hosting

the Annual Opening Day Pancake Breakfast! They have been doing it for so long that we have lost track of how many years it has actually been!

• Thank You to those Members who regularly host special events within their

businesses! Very often these special events raise money for local not for profits and charities and always help raise the profile of our beautiful Downtown.

• Thanks to all of our Members that make the most of the Downtown events by

participating! Event success depends on the participation of our Members!

• Entry Flag
• Thanks you to Paul Korsten from Korsten Jewellers & Councillor Garisto for

their awesome fundraising efforts in getting the entry flag installed.

Stakeholder Alignment: Municipal & Community Relationships

Representation on outside Committees and Boards creates an

• pen dialogue and fosters a spirit of cooperation:
• Town of Orangeville:
• Arts & Culture Committee
• Economic Development Committee
• Heritage Orangeville
• Access Orangeville
• Wayfinding Signage Steering Committee
• Official Plan Review Committee
• Communities in Bloom
• Headwaters Tourism Board of Directors
• Orangeville Blues & Jazz Festival Board of Directors
• Island Lake Master Plan Stakeholder Advisory

Committee

Stakeholder Alignment: Project/Cost Sharing Partnerships

• Partnerships between the BIA and other
• rganizations have paved the way for marketing,

event, and streetscape initiatives that would

• therwise not be possible. These include:
• Blues & Jazz Festival
• Theatre Orangeville
• Taste of Orangeville
• Tourism Print Marketing
• Broadway Grande Parking Lot
• Town Christmas Tree
• Median Christmas Lights

Beautified Unique Space: BIA

• Horticultural contractor has been retained for

a second year;

• Canada 150 inspired colour scheme for

flowers in 2017;

• 8 Benches were purchased and will be

installed in the spring of 2018;

• Hydro upgrades for the Farmers’ Market &

Downtown events.

Beautified Unique Space – Town of Orangeville Facade Grant

• 1 Properties took advantage of the Facade Grant in

2017 for a total matching award of $1853 and a total investment of $3706.

• $30,000 Facade Budget has been approved for 2018

Portable Ramp Subsidy

• Making heritage buildings more accessible isn’t an

easy task, but Access Orangeville offers a creative solution to help your customers access your business.

• A $250 one-time subsidy for the purchase of pre-

approved portable ramps.

Beautified Unique Space - Communities in Bloom

• The Town of Orangeville achieved a 5-Bloom, Bronze

rating for its first time in the National Competition!

• Also received Special Mention for collaborative

partnerships!

• Winner/Finalist for two Outstanding Achievement

Awards!

• Winner: National Community of Gardeners Award
• Finalist: Canada 150 Award

Organizational Effectiveness

• Completion of OBIA Strategic Plan
• Work Audit
• Event Audit
• Staffing Audit
• Completion of Parking Study
• Moving forward/supporting recommendations
• Cooperating in the sale of 172 Broadway

2018 Preview

1. Member Engagement:

• A new Member Engagement program will be implemented

to better improve BIA to member communication.

2. Customer Attraction:

• New marketing strategy, including rebranding and new

website.

3. Stakeholder Alignment:

• Staff will continue to work with outside stakeholders with a

focus on collaboration and partnerships to better leverage resources.

4. Beautified Unique Space:

• 8 New benches for Broadway
• New Christmas lighting displays for the light standards
• New planter/basket colour scheme.

5. Organizational Effectiveness:

• A new staffing model is being implemented.
• A move to a smaller, less expensive office space will lower
• perating costs.

Questions/Comments?

We want to hear from you! Please call, email or drop your questions/comments in the question jar on your way out.

Expense/Revenue

2017 Budget 2017 Preliminary Report 2018 Budget

EXPENSES Administration

Human Resources 80,500 66,388 82,900 Operations 14,500 11,536 13,400 Meetings/Membership Support 12,000 9,484 5,100 Levy Adjustments 49,525

Total Administration

107,000 136,933 101,400

Parking

82 Broadway 40,300 31,202 31,200 172 Broadway 45,450 43,525 43,675 86-90 Broadway 57,500 57,423 57,425 Broadway Grande Maintenance 1,000 1,000

Total Parking

144,250 132,150 133,300

Streetscape

60,350 53,927 64,700

Events

47,400 42,459 34,500

Marketing

Advertising 23,000 25,617 23,000 Theatre/Blues & Jazz Contributions 45,000 45,000 45,000 Total Marketing 68,000 70,617 68,000

Subtotal Expenditures

427,000 436,086 406,900

Expense/Revenue

2017 Budget 2017 Preliminary Report 2018 Budget Future Special Project Estimates

Special Projects / Multi Year Plan Rebranding

25,000 35,000

Wayfinding Signage

5,000

Christmas Decorations

22,000

Miscellaneous Events

5,000 10,000

Benches

8,000 7,911 8,000

Cameras

15,000

Waste Receptacles

20,000

Electric Car Charger

10,000

Discretionary Reserve Contribution

20,000

Total Special Projects 33,000 7,911 67,000 83,000 Total Expenditures 460,000 443,997 473,900

Expense/Revenue

2017 Budget 2017 Preliminary Report 2018 Budget

REVENUES Levy

(460,000) (460,000) (460,000)

• Misc. Revenues

(10,581)

Adjustments

(31,972)

Total Revenues

(460,000) (502,553) (460,000)

Net Surplus/Deficit

(58,556) 8,900

Reserves as per Audited Financial Statement

(103,441) (103,441) (103,441)

2017 Surplus

(58,556) (58,556)

Less 2018 Estimated Deficit

8,900 ESTIMATED YEAR-END RESERVES (103,441) (161,997) (153,097)

Questions/Comments?

We want to hear from you! Please call, email or drop your questions/comments in the question jar on your way out.

Thank You for Attending! Good Night