Imported fresh food enters the homes of ordinary people and - - PowerPoint PPT Presentation

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大数据 · 全洞察

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Source: AliDT Source: AliDT

• The proportion of imported fresh food consumers from 3rd -4th tier cities gradually increased, and the

growth rate was significant. The pace of popularization of imported fresh foods is accelerating.

Imported fresh food enters the homes of ordinary people and popularized in smaller cities

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大数据 · 全洞察

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Source: AliDT

The southern coastal provinces such as Jiangsu, Zhejiang, Shanghai and Guangdong are the major importers of fresh food, while the growth of consumption in northern provinces like Liaoning and Shandong is strong.

0-3% 3%-5% 5%-7% 7%-10% 10%+

TOP1 Shanghai TOP2 Zhejiang TOP3 Guangdong TOP3 provinces

Sales of imported fresh food in all provinces, 2017

Source: AliDT

Sales growth of imported fresh food in all province, 2017

0-30% 30%-50% 50%-70% 70%-100% 100%+

TOP1 Liaoning TOP2 Shandong TOP3 Qinghai TOP3 provinces

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大数据 · 全洞察

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Source: AliDT

• The major imported fresh products are still hot for purchase. The proportion of orders of top 10

categories has remained over 50% in recent years.

• In addition to these major imports, there are more emerging categories, and there is a significant trend
• f diversification of imported fresh produce.

More categories：besides major imported categories, more new categories are growing rapidly

Source: AliDT

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大数据 · 全洞察

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The rise of a new consumer class

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Data source: AliDT

• Online fresh food consumers are mostly consumers under the age of 35 from 1st -2nd tier cities. They grew

up in the Internet era and are willing to try new things and buy food on-line. The growth of consumers aged from 19 to 22 years is the fastest, and a new consumer class is rising.

Co ns u m er s

Data source: AliDT Data source: AliDT

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大数据 · 全洞察

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Anhui

Fish products Goose egg Dried bean curd

Preferences of consumers in different regions Vegetables and fruits for Beijing & Shanghai, nourishing seafood for Northeast, and seafood & dry food for inland

Beijing

Clean vegetables Goose egg Purple mussel

Fujian

Razor clam Dried

• ctopus

Dried scallop

Gansu

Goose egg Okra Kelp

Guangdong

Dried octopus Fish gelatin Mackerel

Guangxi

Dried

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Dried squid Lotus root

Guizhou

Okra Dried squid Guava

Hainan

Mackerel Lamb Lotus root

Hebei

Freshwater fishes Starfruit Chicken meat ball/meat ball

Henan

Fresh Chinese yam Goose egg Mango

Heilongjiang

King crab trepang Snow crab

Hubei

Dried squid Lamb roll Frozen

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Hunan

Dried

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Dried squid Garlic

Jilin

King crab Giant Ezo Scallop Yellow croaker

Jiangsu

Oxtail Fish product Beef roll

Jiangxi

Dried octopus Dried squid Purple mussel

Liaoning

Red hair crab Giant Ezo Scallop Crab stick Inner Mongolia Freshwater fishes King crab Tuna

Ningxia

Dungenes s crab Crab leg Jellyfish

Qinghai

Goose egg Scallop Razor clam

Shandong

Dried shrimp Crab stick Trepang

Shanxi

Starfruit Mango Kelp

Shaanxi

Carambola Goose egg Dried small shrimp

Shanghai

Water melon Leaf vegetable Pork

Sichuan

Fresh mushroom Dried cuttlefish Hairy crab

Tianjin

Flounder Clean vegetables Giant Ezo Scallop

Tibet

Tiger crab Dried squids Dried shrimp

Xinjiang

Jellyfish Dried fish Dried small shrimp

Yunnan

Hairy crab Dried squid Fresh mushroom

Zhejiang

Tiger crab Geoduck Goose egg

Chongqing

Okra Beef shank Hairy crab

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