Implementing a Virtual Gala Why you should consider virtual - - PowerPoint PPT Presentation

Implementing a Virtual Gala

Why you should consider virtual

• Liability!

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https://www.eventsafetyalliance.org/esa-reopening-guide

Why you should consider virtual

• Not the year to NOT be fundraising
• Has your need increased since March 1st?
• Do your clients need you more now?
• Do you need to raise money to survive?
• If you don’t engage a donor, someone else will
• Harder to re-engage next year

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Virtual galas are viable fundraising solutions

Why you should consider virtual

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Organizations are seeing real successes, virtually

• Virtual galas work financially
• National average = 90% of in-person event
• Live auction = 80% of in-person
• Fund-a-need = +100% of in-person

Why you should consider virtual

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Virtual events engage attendees

• Virtual galas work financially
• National average = 90% of in-person event
• Live auction = 80% of in-person
• Fund-a-need = 100%+ of in-person
• Virtual galas engage your community
• 250 households PAID for virtual tastings

Why you should consider virtual

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Virtual events engage attendees

• Virtual galas work financially
• National average = 90% of in-person event
• Live auction = 80% of in-person
• Fund-a-need = 100%+ of in-person
• Virtual galas engage your community
• 250 households PAID for virtual tastings
• 50 households stayed for virtual after-party

What does a virtual gala consist of?

• Livestream program to people’s

computers or TVs

• Includes live and pre-recorded elements
• A fund-a-need, paddle raise, etc.
• Possibly an auction
• Incorporates form of online bidding

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!

This bare-bones production raised $920,000 in an hour

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Self-hosted galas

• Pros:
• Inexpensive
• Offer high degree of interactivity
• Don’t require online bidding software

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The ultimate meta-selfie, mid-gala

Self-hosted galas

• Cons:
• Limited production quality
• Reliable Internet connections
• Streams primarily to computer
• Requires black belt in Zoom
• Require additional rehearsals
• Ultimately, looks like a zoom call

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The ultimate meta-selfie, mid-gala

Produced galas have more sophisticated look and feel

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In-studio galas look the most like a broadcast show

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Remote production galas

Pros of remote production:

• Higher production value
• Multiple feeds, titles, graphics
• Better branding opportunities
• Begins to look more like a tv show
• Broadcast YouTube, Facebook, or your own

website

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Corporations receive tangible results

In-studio production galas

Pros of in-studio production:

• Have live, in-person interaction between

presenters

• Can begin to incorporate sets and video

walls for more dynamic presentations

• More secure Internet connectivity
• Feels most like TV

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Corporations receive tangible results

TV studio charity gala broadcast

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Produced galas

Cons of produced galas:

• Mid- to high-range budget required
• Reliant on internet bandwidth for home

presenters

• Requires proximity to studio
• And presenter proximity in-studio

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Corporations receive tangible results

Best practices

• Keep your virtual event to 45 – 60 minutes
• Start your fund-a-need in first 15 minutes
• Do your fund-a-need before auction
• Dining & entertainment packages are hot
• Travel and cruises are not
• Create virtual experience auction lots
• Break your presentation into 6-minute

segments

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Dining packages are the sweet spot

Creative sponsorship opportunities

• Logo parade
• Kids/students thanking sponsors
• Engaging with sponsor tchotchkes
• Segment sponsors

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Who could forget a parade of logo dogs?

Thank You

Greg@Stellarsf.com (415) 626-6625 www.stellarsf.com