implementing a digital strategy at Gembloux Agro-Bio Tech 1. - - PowerPoint PPT Presentation

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implementing a digital strategy at gembloux agro bio tech
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implementing a digital strategy at Gembloux Agro-Bio Tech 1. - - PowerPoint PPT Presentation

Jun 23, 2023 378 likes •1.15k views

Social media Platform use in the iro S implementing a digital strategy at Gembloux Agro-Bio Tech 1. Introduction 2. strategy 3. building a digital practice food thought for no one recipe for success when it come to use of digital media

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Social media Platform use in the iroS implementing a digital strategy at Gembloux Agro-Bio Tech

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  • 1. Introduction
  • 2. strategy
  • 3. building a digital practice
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food thought

for

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no one recipe for success when it come to use of digital media

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2009

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from Faculté universitaire des sciences agronomiques to Gembloux Agro-Bio Tech Université de Liège

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www.facebook.com/AgroBioTech

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twitter.com/AgroBioTech

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twitter.com/AgroBioTech

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twitter.com/QuanahZimmerman

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Social media has disrupted the traditional communication mix.

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recruiting internal communication public relations press relations promoting science digital strategy

areas of responsability at Gembloux Agro-Bio Tech

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Everyone else is doing it. viral ability Reach people where they are already playing check the statistics & demographics

  • ther reasons why I care about social

media at Gembloux Agro-Bio Tech

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Myths about social media

Do it alone FREE EASY Fad

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Facebook +850 millions 2004 YouTube +800 Millions 2005 Twitter +500 millions 2006 LinkedIn +150 millions 2003 Google Plus +180 millions 2011 Pinterest +11 millions 2010

http://thesocialskinny.com/99-new-social-media-stats-for-2012/

USUAL FACTS USUAL FACTS

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  • 1. Introduction
  • 2. strategy
  • 3. building a digital practice
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what do you want to achieve?

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It needs to be more about community than technology. Social is about relationships and not marketing.

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Audit Audit

how are we doing?

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cleaning up the social media war field

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« One cannot not communicate »

Paul Watzlawick

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Students expect the university to be current and responsive online – when their posts don’t get answered they are not interested anymore.

A stale online presence can turn students off A stale online presence can turn students off

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The internet provides a level playing

  • fjeld. Anyone can post content.

They will be talking about you online They will be talking about you online

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defining our public defining our public

Audience: Audience:

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Don’t engage in social media without knowing whom you’re trying to reach.

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demographics

Students, prospects, alumni, parents, donors, faculty and staff, etc.

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every segment has different needs

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How Different Generations Consume Media

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63% of Media-Savvy Consumers Use a Connected Device While Watching Live TV & 66% Do the Same When Watching Recorded Programming on DVRs.

http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-051612_multiscreen
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The younger generation has grown up with social media. It’s like electricity, they expect it to exist. The younger generation has grown up with social media. It’s like electricity, they expect it to exist.

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  • 1. Introduction
  • 2. strategy
  • 3. building a digital practice
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strategy & implementation an organic process

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a social media (dream) team

social media manager community manager social strategist editor content creators

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in real life

content creators social strategist editor community manager social media manager

  • ffjcial job

+

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Social media council

social media manager

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getting started

infrastructure Quality vs. quantity strategy audience platforms

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Effective monitoring

Filtering all the conversations. Keywords, key phrases & hashtags.

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YouTube

  • ne hour of video uploaded

every second. A century of video every ten days.

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As of late 2011, there were approximately 250 million T weets per day. At various peak moments through 2011, T witter did as high as 8,000+ T weets per second with at least one instance of over 25,000 T weets per second.

4,630 Tweets per second, on average.

http://www.quora.com/Twitter-1/On-Twitter-how-many-tweets-are-there-per-second-on-average

June 7 2012: 400 million T weets per day.

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Google Alerts Google Reader & Third Party Apps

[old school]

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  • share 415 pieces of content on Facebook
  • spend an average of 23 minutes/day on T

witter

  • tweet a total of around 15,795 tweets
  • check in 563 times on Foursquare
  • upload 196 hours of video on YouTube

On average in one year, we will:

http://thesocialskinny.com/100-more-social-media-statistics-for-2012

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information overload has always existed. the true problem is filter failure.

Clay Shirky

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real life social guy

content creators social strategist editor community manager social media manager

  • ffjcial job
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TweetDeck.com, HootSuite.com and SproutSocial.com.

Dashboards

But there are a bunch of other alternatives out there too.

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NutshellMail from Constant Contact tracks your brand’s social media activity and delivers a summary to your email inbox on your schedule. http://nutshellmail.com

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Automate or Schedule?

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Automating Facebook posts to Twitter (& vice versa).

Are these automatic updates adding value or are they just noise?

#debate

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authenticity of scheduling your updates.

#debate

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authenticity & transparency

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  • utsource your voice?

#debate

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« Spin may work in traditional media but the internet has a built in B.s. detector »

Chris Pirillo

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speaking the language

#challenge

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Develop a consistent voice across platforms

#challenge

Update Consistently

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(policies) & guidlines

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Communicate across campus:

Introducing the purpose of social media Find leaders

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Danger of operating in silos. Sharing best practices. Foster ongoing communication among all the people involved with social media

Communicate across campus

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making the student’s part

  • f the process.
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No social media policy is inviting disaster.

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two approaches to social media policy making

an evolutionary way a clear policy from the outset

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evaluate evaluate

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Analytics Analytics

Volume is a great initial indicator of interest. Reach measures the spread of a social media conversation. Engagement: one of the most important areas to measure in social media. Infmuence: Who’s talking about you and what kind of impact do they have? Share Of Voice: How does the conversation about your brand compare to conversations about your competitors?

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http://twittercounter.com

Analytics Analytics

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http://tweetreach.com

Analytics Analytics

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Facebook Insights pagelever.com

Analytics Analytics

But there are a bunch of other alternatives out there too.

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Chasing the Numbers. #Mistake

Your average Facebook post only reaches 12% of your friends. 40% of T witter users don’t tweet, but instead use it to keep up to date

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thanks! thanks!

let’s keep in touch

@quanahzimmerman & @agrobiotech www.gembloux.ulg.ac.be