IL - PowerPoint PPT Presentation

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IL – INTELLINGENCE IN LIFESTYLE IL – Maschile of Il Sole 24 ORE 2008 2018 16 MARCH 2018 APRIL COVER A 10 A 10- A 10 A 10 - - -YEAR HISTORY OF 100 ISSUES YEAR HISTORY OF 100 ISSUES YEAR HISTORY OF 100 ISSUES YEAR HISTORY OF 100 ISSUES

HERITAGE: OUR HISTORY HERITAGE: OUR HISTORY HERITAGE: OUR HISTORY HERITAGE: OUR HISTORY Going back to the origins 10-YEAR HISTORY: Recover the journal’s DNA and its distinctive traits (global reports, great infographics, privileged link with the newspaper, showcase function for authors and opinion-makers, great insights. Including small style details.)

�� ��������� IL NOT "A" JOURNAL, Starting from issue 100 BUT " THE" JOURNAL, out on 16 March 2018 IL will be repositioned " THE" MAGAZINE, within the Sole System as a «men’s magazine» for reading, studying and style. THE MONTHLY FOR READERS OF THE SOLE.

Changing does not mean revolutionizing Changing only means REVIVING THE IDENTITY of IL Bringing it back to its origins and the reason for which it was born. Strengthening the pride and authoritativeness of the magazine.

IL CONCEPT: 4 KEY POINTS 1. CONTINUITY IL is a place where it is pleasant to come back every month. One recognizes oneself, feels at home, a place where one is never bored because something new and interesting happens every time. 2. READABILITY Graphics do not prevail over content, but exalt it, are always surprising, strong and self- confident. An enjoyable, non-enigmatic journal, whose top goal is to access interesting and unpublished content. 3. STRUCTURE An easily recognizable structure, a harmonious, circular and well-orchestrated browsing experience , which sets in order and enhances a varied and diversified content proposal in all its sections, capable of intercepting a wider audience. A journal capable of combining the unexpected, the curious, the unsettling with the reassuring and the recognizable. A high-end but friendly newspaper. 4. COMMUNITY Club di IL is the community of its readers. The great wealth of stimuli never overpowers the reader, nor does it ever make him feel inadequate. Indeed, it involves and attracts him, pushing him to return to the journal several times during the month and experience it as an unmissable appointment at the newsstand every month.

STRENGTHS On the advertising side: More opportunities for advertising programming with scheduled themes and macro-themes. On the newsstand side: Greater synergy with the Sole system, wider public for IL . Increasingly closer, more involved and more participating readership to foster identification and a sense of belonging.

STRENGTH OF ITS CONTENT The reading experience is the priority of this journal, understood as a journalistic in-depth study, as an intelligent and surprising look at the world. The definite article means that THE point of view, THE quality of the articles, THE language, are everything. ����������������������������������������� � Elegant, strong, self-confident graphics, which "hold up" and accompany the journalistic story, offering more reading paths and more news headlines, content headlines, tools for further study, infographics. � No to image as a simple "illustration", yes to image that is, in turn, content, Story Image, News Image. � Clear hierarchy of news and weights. � Concentration of content that is based on depth of content rather than on quantity or length.

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