IFIP Summer Summer School School 2007 2007 IFIP Leveraging New - - PowerPoint PPT Presentation

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IFIP Summer Summer School School 2007 2007 IFIP Leveraging New - - PowerPoint PPT Presentation

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IFIP Summer Summer School School 2007 2007 IFIP Leveraging New New Business Business Models Models with with Identity Identity Management Management Leveraging An e e- -learning learning case case study study An Jos M. del

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IFIP Summer School 2007

IFIP IFIP Summer Summer School School 2007 2007

Leveraging Leveraging New New Business Business Models Models with with Identity Identity Management Management An An e e-

  • learning

learning case case study study

José M. del Álamo

Departamento de Ingeniería de Sistemas Telemáticos Universidad Politécnica de Madrid

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IFIP Summer School 2007

Contents Contents

  • Introduction

Introduction

  • New business models

New business models

  • Identity management as an enabler

Identity management as an enabler

  • Study Case: PABIOS project

Study Case: PABIOS project

  • Summary

Summary

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IFIP Summer School 2007

Introduction Introduction

  • Convergence process in telecom

Convergence process in telecom

Multimedia Device Network (IP & mobility)

  • New business models

New business models

  • Identity Management as an enabler

Identity Management as an enabler

To facilitate collaboration To leverage core assets To provide privacy To improve service usability/security

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IFIP Summer School 2007

Contents Contents

  • Introduction

Introduction

  • New business models

New business models

  • Identity management as an enabler

Identity management as an enabler

  • Study Case: PABIOS project

Study Case: PABIOS project

  • Summary

Summary

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IFIP Summer School 2007

New Business Models New Business Models

  • From Silos to Collaboration

From Silos to Collaboration

  • Telcos’ branches integration

Telcos’ branches integration

  • Partnership

Partnership

  • Motivation

Motivation

  • New business opportunities

New business opportunities

  • Infrastructure and development savings

Infrastructure and development savings

  • Marketing savings

Marketing savings

  • The 2.0 approach

The 2.0 approach

  • Web 2.0, Mobile Web 2.0, Telco 2.0

Web 2.0, Mobile Web 2.0, Telco 2.0

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IFIP Summer School 2007

The 2.0 approach The 2.0 approach – – The platform The platform

  • Allows collaboration and partnership

Allows collaboration and partnership

  • SOA and Web Services as technology enablers

SOA and Web Services as technology enablers

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IFIP Summer School 2007

The 2.0 approach The 2.0 approach – – The platform The platform

  • Business grows up better in a rich ecosystem

Business grows up better in a rich ecosystem

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IFIP Summer School 2007

The 2.0 approach The 2.0 approach – – The platform The platform

  • Google’s ecosystem

Google’s ecosystem

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IFIP Summer School 2007

The 2.0 approach The 2.0 approach – – Harnessing Harnessing collective intelligence collective intelligence

  • Make profit from others’ developments (3

Make profit from others’ developments (3-

  • fold)

fold)

  • They are using your own (ancillary) services

They are using your own (ancillary) services

  • They are increasing your service offering

They are increasing your service offering

  • They are saving you lots of development efforts

They are saving you lots of development efforts

  • User

User-

  • centric platforms

centric platforms

  • User generated contents

User generated contents

  • User generated services (

User generated services (mashups mashups) )

  • User

User-

  • centric environments & Social networks

centric environments & Social networks

  • Viral marketing

Viral marketing

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IFIP Summer School 2007

The 2.0 approach The 2.0 approach – – Harnessing Harnessing collective intelligence collective intelligence

  • Yahoo! Pipes

Yahoo! Pipes

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IFIP Summer School 2007

The 2.0 approach The 2.0 approach – – Harnessing Harnessing collective intelligence collective intelligence

  • OPUCE: Open Platform for User

OPUCE: Open Platform for User-

  • centric service

centric service Creation and Execution Creation and Execution

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IFIP Summer School 2007

The 2.0 approach The 2.0 approach – – Harnessing Harnessing collective intelligence collective intelligence

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IFIP Summer School 2007

The 2.0 approach The 2.0 approach – – Harnessing Harnessing collective intelligence collective intelligence

But why would anybody want to But why would anybody want to use my platform and not use my platform and not anyone else's? anyone else's?

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IFIP Summer School 2007

The 2.0 approach The 2.0 approach – – Data is a powerful Data is a powerful asset a company owns asset a company owns

  • Identity information may be used to boost a

Identity information may be used to boost a company’s platform company’s platform

  • Some examples

Some examples

  • Billing information

Billing information

  • Location

Location

  • Presence

Presence

  • Preferences

Preferences

  • …and a related one: TRUST

…and a related one: TRUST

  • But user privacy and legal issues must be taken into

But user privacy and legal issues must be taken into account!!! account!!!

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IFIP Summer School 2007

Contents Contents

  • Introduction

Introduction

  • New business models

New business models

  • Identity management as an enabler

Identity management as an enabler

  • Study Case: PABIOS project

Study Case: PABIOS project

  • Summary

Summary

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IFIP Summer School 2007

Identity Management Identity Management

  • Management and selectively disclose of

Management and selectively disclose of user user-

  • related identity information

related identity information

  • Identity Management + Federation =

Identity Management + Federation = Enabling collaboration while enforcing Enabling collaboration while enforcing privacy and security privacy and security

  • Collateral advantages

Collateral advantages

  • Security & Usability with Single Sign On

Security & Usability with Single Sign On

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IFIP Summer School 2007

Contents Contents

  • Introduction

Introduction

  • Business models

Business models

  • Identity management as an enabler

Identity management as an enabler

  • Study Case: PABIOS project

Study Case: PABIOS project

  • Summary

Summary

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IFIP Summer School 2007

PABlOS PABlOS project project

  • PABIOS:

PABIOS: P4P Application Based Open P4P Application Based Open Source Source

  • Goal:

Goal: Development of a software infrastructure that

Development of a software infrastructure that will enable new business models in an e will enable new business models in an e-

  • learning

learning context following the 2.0 approach. context following the 2.0 approach.

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IFIP Summer School 2007

PABlOS PABlOS architecture architecture

P4P application User PABIOS platform P4P application User P2P communications PABIOS LMS Platform Infrastructure Third Party Providers Collaboration Web Services Consume

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IFIP Summer School 2007

PABlOS PABlOS project project

  • Features

Features

  • Following a 2.0 approach

Following a 2.0 approach

  • Takes parts from other models: traditional

Takes parts from other models: traditional learning models, P2P, learning models, P2P, Wikis Wikis

  • Supported by Liberty Alliance Identity Federation

Supported by Liberty Alliance Identity Federation Framework (ID Framework (ID-

  • FF) and Web Services Framework

FF) and Web Services Framework (ID (ID-

  • WSF) to allow third parties collaboration and

WSF) to allow third parties collaboration and partnership partnership

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IFIP Summer School 2007

PABlOS PABlOS Scenario Scenario

Authenticate Access to contents Get a book Buy the book Retrieve identity information

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IFIP Summer School 2007

PABlOS PABlOS project project

  • Win

Win-

  • win(

win(-

  • win) scenarios

win) scenarios

  • Students are better and easier served

Students are better and easier served

  • Annoying identifications are not needed

Annoying identifications are not needed

  • Third parties could make business in an

Third parties could make business in an anonymous (for students) and yet traceable way anonymous (for students) and yet traceable way

  • No spread accounts are needed

No spread accounts are needed

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IFIP Summer School 2007

Contents Contents

  • Introduction

Introduction

  • New business models

New business models

  • Identity management as an enabler

Identity management as an enabler

  • Study Case: PABIOS project

Study Case: PABIOS project

  • Summary

Summary

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IFIP Summer School 2007

Summary Summary

  • Identity Management is the cornerstone to support

Identity Management is the cornerstone to support new business models based on open service new business models based on open service ecosystems in telecom and IT domains ecosystems in telecom and IT domains

  • Further research

Further research

  • User

User-

  • centric service creation environments: service

centric service creation environments: service composition, workflows and identity management composition, workflows and identity management

  • Apply these ideas to the IP Multimedia Subsystem (service

Apply these ideas to the IP Multimedia Subsystem (service delivery platform for Next Generation Networks) as a delivery platform for Next Generation Networks) as a business enabler business enabler

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IFIP Summer School 2007