ICC - Project Wildfire How might we make participation in cricket - - PowerPoint PPT Presentation

ICC - Project Wildfire

“How might we make participation in cricket grow like wildfire and take root throughout the world… in order to make cricket the world’s fastest growing sport?”

Kick-off Timeline

What we know: Global trends

Physical activity, globally, is declining as is participation in organized sport – lifestyle/adventure sports are in, mainstream sports are out; Sedentary behaviors are increasing; Sports participation is trending downward with age; Cricket participation rates for women and girls are relatively low; Access to facilities and cost of equipment are recognized as two major inhibitors to cricket’s growth; Time poor ‘busy’ people, less time to pursue leisure activities including volunteering; Proliferation of digital technology and social media is seeing people spend more time staring at screens and less time outdoors In developing cricket nations, awareness of cricket is very limited

Approach Overview

Phase one: Immersion Phase two: Design Phase three: Implement

Explore the current state of play, emergent trends and stakeholder expectations. Discover the possibilities, define the problem & imagine and test innovative solutions. implementation planning - quick wins and longer term strategic initiatives.

• Review work that’s been done to date
• Global trend analysis
• Stakeholder engagement
• Kick off workshop (face to face)
• Phase 2- project plan

During this phase, our minds will be full of questions to explore, places to look and myths to bust as we begin the HCD process. The kick off workshop in Dubai is where we launch the HCD process with a bang! We explore what we’ve found in the first few weeks and design the next phases of work, identifying what success looks like for the group, refining our research questions and setting off on our voyage of discovery!

• Discovery
• Synthesis
• Ideation (face to face)
• Prototyping

During this phase, we’ll also run ‘masterclasses’ for all project members and as many stakeholders as we can on the key mindsets and tools/methods of HCD. It is critical that at all stages of the project we collaborate closely as a Project Team and with our key stakeholders—the Working Group, Board, and Project Sponsor.

• Refined concepts
• Implementation plan
• Ongoing HCD coaching

During this phase, we will work closely with all stakeholders to ensure quick feedback loops as we continue to refine the idea briefs and prioritise actions and steps, identifying quick wins as well as planning for longer term transformation. We don’t ever ‘disappear’, we’ve stayed connected to all of our previous teams in order to offer ongoing HCD coaching.