SLIDE 37 Appa re l is a la rg e ma rke t in the No rdic s
No te : Ap p a re l re ta il ma rke t is d e fine d a s the a g g re g a tio n o f the c lo thing a nd fo o twe a r ma rke t (inc luding sp o rts). T he ma rke t d a ta c o ve rs re ta il sa le s o f a p p are l thro ug h b o th sto re -b a se d re ta ile rs a nd no n-sto re re ta ile rs. It e xc lud e s b la c k ma rke t sa le s (i.e . unta xe d , g e ne ra te d within info rma l re ta iling ) a nd d uty fre e sa le s (tra ve l re ta il). Ite ms must b e ne w whe n so ld to the c o nsume r; se c o nd -hand/ use d ite ms a re e xc lud e d . Antiq ue a nd / o r vinta g e c lo thing a nd fo o twe a r is a lso e xc lud e d . All d a ta fro m Euro mo nito r Inte rnatio nal use d in this se c tio n is b a se d o n re ta il sa le s p ric e s (inc luding VAT ), e xp re sse d in no minal te rms a nd a ssume s fixe d c urre nc y ra te s a g a inst SEK
), 1.27 (DK K ), 10.98 (GPB) a nd 8.88 (USD). So urc e : Euro mo nito r Inte rnatio nal Be a uty a nd Pe rso na l Ca re 2017 e d itio n, Co nsume r Ele c tro nic s 2017 e d itio n, Co nsume r Ap p lia nc e s 2017 e d itio n, Co nsume r He a lth 2017 e d itio n, Ap p a re l a nd F
- o twe a r 2017 e d itio n. Euro mo nito r d o e sn’ t re se a rc h Ap p a re l, Co nsume r
Ele c tro nic s a nd Co nsume r Ap p lia nc e s in F inland , the re fo re to e stima te the to ta l No rd ic ma rke t, ma na g e me nt e stima te s fo r F inla nd use d a s fo llo ws: Ap p a re l: SEK 35 b illio n; Co nsume r e le c tro nic s: SEK 35 b illio n a nd ; Co nsume r a p p lianc e s: SEK 6 b illio n.
38
44 6 11 4
223
100 56 44 34 Appa re l Co nsume r E le c tro nic s Be a uty a nd Pe rso na l Ca re Co nsume r Applia nc e s Co nsume r He a lth
Nor dic ma r ke t size
(SE K b n)
9,700 9,200 8,600 5,300 US No rdic s UK E uro pe
T
e l spe nding pe r c a pita
(2016 in SE K , ro unde d to the ne a re st hundre d)
Appa r e l is one of the la r g e st c onsume r c a te gor ie s… … dr ive n by hig h spe nd pe r c a pita
Online T
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