How your native language shapes your world Daniel Rozenberg - - PowerPoint PPT Presentation

how your native language shapes your world
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How your native language shapes your world Daniel Rozenberg - - PowerPoint PPT Presentation

How your native language shapes your world Daniel Rozenberg Sapir-Whorf hypothesis The principle of linguistic relativity (colloquially known as the Sapir-Whorf hypothesis) holds that the structure of a language affects the ways in which its


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How your native language shapes your world

Daniel Rozenberg

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Sapir-Whorf hypothesis

The principle of linguistic relativity (colloquially known as the Sapir-Whorf hypothesis) holds that the structure of a language affects the ways in which its respective speakers conceptualize their world,

  • r otherwise influences their cognitive

processes.

[1] Linguistic relativity, From Wikipedia, the free encyclopedia http://en.wikipedia.org/wiki/Linguistic_relativity

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http://[link no longer available]

Experiment 1

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Grammatical gender

People Animals Plants, Objects, Places Abstractions, Actions

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Grammatical gender

People Animals Plants, Objects, Places Abstractions, Actions Masculine Feminine Example languages: French, Arabic, Hindi, Spanish, Hebrew, Ancient Egyptian…

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Grammatical gender

People Animals Plants, Objects, Places Abstractions, Actions Masc. Fem. Example languages: German, Icelandic, Latin, Greek… Neuter

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Grammatical gender

People Animals Plants, Objects, Places Abstractions, Actions Animate Inanimate Example languages: Basque, Sumerian, many Native American languages…

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Grammatical gender

People Animals Plants, Objects, Places Abstractions, Actions Anim. Masc. Fem. Example languages: Czech and Slovak Neuter Inanim. Masc.

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Grammatical gender

People Animals Plants, Objects, Places Abstractions, Actions Anim. Masc. Fem. Example languages: Polish Neuter Inanim. Masc. Pers. Masc.

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Grammatical gender

People Animals Plants, Objects, Places Abstractions, Actions ? Swahili ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?

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Grammatical gender

  • L. Boroditsky, L. Schmidt, W. Phillips (2002)
  • Compiled a list of 24 nouns that have
  • pposite genders in Spanish and German
  • Asked groups of native Spanish/native

German speakers to describe images of those nouns in English

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Experiment 1

Results!

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Experiment 2

http://[link no longer available]

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Colour perception

青 (Ao)

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Colour perception

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Colour perception

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Colour perception

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Colour perception

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Experiment 2

Results!

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Farb, Peter. "Man at the Mercy of Language." Communication Theory 1 (2011): 433.

Decision making

Peter Farb’s (1929–1980) experiment

なに? それ! 誰ですか? この! なに? それ! 誰ですか? この! なに? それ! 誰ですか? この! What? That! Who? This! What? That! Who? This! What? That! Who? This!

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Decision making

Peter Farb’s (1929–1980) experiment

Complete the sentence “When my wishes conflict with my family's…” [Japanese] “…it is a time of great unhappiness.” [English] “…I do what I want.” “Real friends should…” [Japanese] “…help each other.” [English] “…be very frank.”

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Decision making

  • M. Keith Chen study

Chen, M. Keith. "The effect of language on economic behavior: Evidence from savings rates, health behaviors, and retirement assets." The American Economic Review 103.2 (2013): 690-731.

Strong future tense “It is raining”, “It rains” (now, or in general) “It will rain” (in the future) “It will rain tomorrow” (in the future) “It rains tomorrow” (nope!) Weak future tense “我吃米饭” (Wǒ chī mǐfàn) = “I [to eat] rice” (now, in the past, or in the future) “我会吃米饭” (Wǒ huì chī mǐfàn) = “I [to eat] rice” (in the future) The verb doesn’t change, the time-frame must be established via context.

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Decision making

  • M. Keith Chen study

+29% more likely to exercise regularly +24% more likely to avoid smoking +20% more likely to save money

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Thank you!

Further reading:

  • Bhatia, Aatish. "The Crayola-fication of the World: How We Gave Colors Names, and It Messed

with Our Brains" Wired.com. 03 June 2012. <http://www.wired.com/2012/06/the-crayola-fication-

  • f-the-world-how-we-gave-colors-names-and-it-messed-with-our-brains-part-i/>

[RECOMMENDED!]

  • Jackson, Steven B. "Masculine or Feminine? (And Why It Matters)." Psychology Today: Health,

Help, Happiness + Find a Therapist. 21 Sept. 2012. <http://www.psychologytoday. com/blog/culture-conscious/201209/masculine-or-feminine-and-why-it-matters>